6 Snapchat Hacks and Pro Tips to Grow Your Business


Snigdha
By Snigdha | Last Updated on February 7th, 2020 5:21 pm | 4-min read
snapchat hack

In this post we will be talking about one of the hottest and fastest growing social media platforms – Snapchat. Also, we will list out some excellent Snapchat hacks to grow your business.

snapchat marketing
In only a few years, Snapchat has found exponential growth and is wildly popular in the younger generation of buyers. With more than 200 million users, Snapchat is one of the rare platforms that where 75% of users are active. Here’s a little video that gives you a quick Snapchat introduction.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

Though the platform has been called complicated and tough to get a hang of, it is quickly proving to be one of the most valuable social media platforms for businesses targeting millennials.

The platform started as a space to share an unending series of selfies and exotic food from all over the world. However, it has quickly evolved into a marketing hub, if you are targeting users under 35.

What is a Snapchat Business Account?

Amidst all this talk about Snapchat marketing, it is important to familiarize yourself with Snapchat Business accounts. If you intend to advertise on Snapchat, you must create a Snapchat Business account.This is fairly simple.

How to set up a Snapchat Account for Business?

All you have to do is:

Go to and log in with your preferred Snapchat username and password

•Input your business name and click ‘Next’

•Select the country and currency, then click ‘Next’, and you’re done!

Here’s a video tutorial that teaches you how to set up your Snapchat account for business.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

Communication Mediums on Snapchat

Before we get on to the topic – how to use Snapchat for marketing, let us understand the different ways in which you can communicate on Snapchat.
how to use snapchat

  • Chat
  • Videos
  • Photos
  • Here’s a video that gives you the details about the communication mediums of Snapchat:

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

    Snapchat Hacks & Pro Tips for Marketing

    Once you have learnt how to use Snapchat and how to post on Snapchat, it is time to use the platform for marketing and grow your business. If you still have any doubts here is a video to help you out!

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

    Here are 6 brilliant Snapchat Hacks that will help you promote your business and reach out to your target market:

    1. Expand the text space in your Snaps
    2. Snapchat only allows 31 characters of text space. If you are using Snapchat for marketing, this is certainly not enough. Here’s the workaround for this restriction. Open your Notes app, select and copy a few lines of blank space and paste this in the Snapchat text space. Voila! You now have as much space as you need to get your marketing message through. Tell your audience about all the amazing offers and deals you have for them!

      Pro Tip – Snapchat Coupons

      You can create Snapchat Coupons and offer them to your customers in order to reward and entice your Snapchat followers. The main idea is that if you want your Snapchat followers to take any kind of action (like sign up with an email or buy a product), you need to offer them some value or reason to take the action. Using coupons, you can motivate your followers to go to your site and buy something. The highlight of Snapchat coupons is that they are only available for a limited time and they will never see it again. This can be a great motivation for them to buy products at a great discount. Here’s a video that talks about using Snapchat coupons to reward and entice your followers.

      (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

    3. Unlock powerful custom geo-filters
    4. This is a handy Snapchat hack if you have an event coming up or going on. Create a custom geo-filter and share it with your followers and promote your event. CPM on Snapchat is drastically low in comparison to other platforms. When you create a custom geo-filter, you would be able to target the exact geographical area you want the filter for and pay for that.

      Pro Tip – Snapcodes

      By customizing your own Snapchat QR code or Snapcode you can increase the amount of people who will take the call to action and follow you on Snapchat as compared to simply sharing your username. Here’s a video that tells you how to create Snapcode for your Snapchat account.

      (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

    5. Use unique filters and establish your expertise
    6. Snapchat is strangely limiting in terms of the colors it offers in its filters. This can lead to a certain staleness in the images being posted. We have a workaround for this as well! Once you choose the picture you want to post, pick an emoji whose colors you like. Now zoom into the emoji from the edge using the end pixels until it reaches a transparency that works best for you. And there you go! A filter that no one has.

      Pro Tip – Snapchat Art

      Snapchat is really limiting in terms of the tools it offers and that is precisely why Snapchat Art has turned into a phenomenon even though it doesn’t look amazing. When you create Snapchat Art that looks incredible or is interesting, it gets shared almost virally! Here’s a video that tells you exactly how to use Snapchat Art for your business account.

      (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

    7. Leverage co-marketing
    8. In any business space, you are not alone and are bound to have some common interests and overlapping audiences. Snapchat lets you leverage this overlap through co-marketing. To do this, find an interested small business owner and exchange logins, effectively ‘hijacking’ each other’s Snapchat and exposing yourself to a whole new audience. In this way both the businesses can add refreshing content and grow their following or viewership.

    9. Expand the color palette
    10. The color slider on Snapchat offers a great range of attractive colors, but what’s wrong in asking for more, right? To get past this color limitation here’s what you do. Press down on the color slider and drag your finger downward to get black. Next, press down on the color slide and drag your finger left across the screen to get white. Now, if you drag your finger from the color slider to the left across the screen and then to the bottom, you have a whole wide range of colors to pick from, which are not even there on the slider!

    11. Add efficiency to customer care
    12. This is a truly exclusive snapchat hack and really few people have discovered this, and even fewer are actually doing this. This is essentially Snapchat Live video chat. You can talk one on one with any of your Snapchat followers and address their issues in a highly personalized manner, making your customer service the best among your competitors! Here’s a video to tell you exactly how you can do this.

      (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.

    Conclusion

    Snapchat is still a largely unexplored space for businesses and has not been exploited to its true potential. Hence, there are huge marketing opportunities on the platform for business to promote themselves and expose themselves to the younger audiences.

    Millennials are now an independent generation and are growing in their spending capacity. Since the majority of the users on Snapchat are below 35, this is the ideal place to expose your business to the younger audience.

    With the Snapchat hacks listed in this post, you can grow your business and your audience exponentially. Which one will you try first?

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    Snigdha
    About The Author

    The Content Head at Appy Pie, Snigdha has had a passion for writing since she can remember and feels lucky for making it her career. With a total experience of 12 years, she has dedicated the last 6 years to hard-core content writing and management. She actively writes about all things related to Social Media & more. In her spare time, she would either love to read curled up on the couch or take a bag of necessities (including a good book) and drive off into the sunset.

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