Top 41 Best-Paying Mobile Ad Networks [2019 Edition]
Wouldn’t you love to make some money from your app? Or, are you looking for ways to direct traffic to your app?
The one answer to take care of both these requirements is – mobile advertising!
It may sound a little complicated when you start with it, but once you read this post, you would have 41 options to pick from and start making progress immediately!
How to monetize your app using in-app advertising?
We did a blog post some time ago where we told you how to make money from your mobile app and the first one we talked about there was in-app advertising! This is super-easy and the most popular way to make money with your app.
What happens here is that you allow advertisers to put up ads on your app in exchange for money. As you are the app owner, you would be paid according to these factors below:
- number of impressions made by the ad, or
- the clicks they get, and
- the type of ads you allow on your app.
A video ad on your platform would help you earn more as compared to a banner ad.
One thing to remember is that you must think about your app users. Would they have the patience to wait for the video ad to finish, before they can get to the real app content? You don’t want to annoy them, do you?
So, here, we have for you, a list of best paying mobile ad networks that you can choose to work with and make money instantly!
41 best mobile ad networks to monetize your mobile app!
- Appy Jump
- Millennial Media
- Unity Ads
- Epom Apps
- Yahoo App Publishing
- ONE by AOL
- Ad Recover
- Facebook Ads
- Twitter Ads
- Snapchat Ads
- Apple Search Ads
- Bing Mobile Advertising
1. Appy Jump
Appy Jump is one of the most popular and effective mobile advertising network for in-app advertising. Whether you are using your mobile app as a revenue channel or not, in-app advertising can be a great way to earn money from your app. A top tier mobile performance network that is known for delivering only top-quality traffic in a massive volume. They pride themselves in offering the highest conversion rates and maximum returns among their competitors.
Regarded as the original creator of the display to search or D2S ad format, Media.net is quite a sophisticated method of monetizing display placements by identifying user search intent and showing relevant search keywords that lead to display of search ads bought by advertisers on a cost per click or CPC model.
AdMob is an ad network that comes from the technology giant Google. Like all their products, AdMob is flawless in terms of functionality and is pretty easy to integrate in apps. The real winner here is the fact that their advertising is far less aggressive and intrusive as compared to other networks.
This one lets you implement interstitial advertising. In this kind of advertising, an ad will take over the screen while transitioning from one page or section of the app to another. Though this kind of advertising is a little more intrusive as compared to the conventional banner ads, some have been known to achieve greater revenue rates with it!
InMobi is known for their unique targeting technique, that they call appographic targeting. This effectively increases the chances of exposing the users to exactly the kind of media and apps that they would most likely want to consume. Instead of conventional metrics like demographics or geography, this technique is based on the currently or previously installed apps on the users’ phones.
Acquired by Yahoo! in 2014, Flurry is unique in the kind of analytics it offers by allowing a developer or company to monitor the entire portfolio of applications distributed on different applications distributed on different app stores across platforms. The funnels here measure customized conversion metrics and the gathered data can be categorized by you. When you patiently optimize and test your ad campaign repeatedly, you would definitely find interesting observations that you can act upon.
7. Millennial Media
Offering full screen interstitial, video, and image-based formats, Millennial Media is known to provide developers with one of the highest revenue possibilities. Though it is considered a little too intrusive for the end users, but the user feedback and comments indicate high returns on this risk. A mobile-first programmatic ad platform, Millennial Media can easily be integrated into apps
Smaato is quite a popular name associated with real-time bidding and programmatic advertising and one of the stronger players when it comes to high revenues for mobile app developers. This is a Dynamic Demand platform which allows per-impression competition for all advertising sources so that the publishing revenue is maximized.
Leadbolt offers some of the most unique features, App Wall among them is the most noticeable one. It lets you integrate Leadbolt advertising into your app without any SDK and you would not have to write even a single line of code. Its analytical capabilities include measuring the users’ engagement to the app allowing the developers to optimize the balance between the app and the ads being displayed. You can also test out different kinds of ads including interstitial and video ads to see which ones work better in different situations and placements.
This particular ad network specializes and excels in cross-promotion while also holding the post for the most popular mobile-only ad platform, particularly for the gaming apps. Chartboost is a transparent and a data-driven platform which is why the developers who partner with them gain the ability to take intelligent decisions for their ad campaigns. The best part is that the developers get to keep 90-100% of the revenue which is surprisingly high!
One of the most widely recommended mobile ad networks, Airpush is known for their rich portfolio and for serving a massive clientele all across the Android segment. They are one of the most in-demand and highest paying mobile ad networks and that is largely due to their extensive list of advertisers in their credit. It is because they offer rich media advertisements that they generate a high eCPM
12. Unity Ads
Since their launch in 2014, Unity Ads has evolved as one of the most widely recognized ad monetization solution for mobile games. It supports both iOS & Android mobile platforms and offers banner, video, and interstitial formats and has a global market to cater to. Some of the leading mobile game companies use Unity Ads to monetize their games and put up video ads.
One of the most well-known mobile ad network, BuzzCity is also one of the most competent ones. Used by both, app owners and agencies, the platform is great for promoting products and services, primarily because it includes a much wider base of global mobile advertising network. The reason for their wide popularity is due to some of their unique features, especially their fabulous integration system and a promising fill rate!
14. Epom Apps
This is one of the most easy-to-use and in-demand mobile monetization platforms that have especially been designed for Android and iOS developers who are on the lookout for effective ways to generate quality revenue from their apps. The great thing about Epom is that there is no need to worry about managing it, because they take care of it for you. All that is needed is that you, as a developer integrate the SDK and Epom takes care of everything else.
Starting off as Tapit, Phunware has now become one of the best mobile ad network providers. Equipped with immense knowledge in marketing and expertise in the technical arena, they take care of all kinds of mobile advertising networks for publishers, advertisers, and app developers. They have years of expertise and experience behind them and therefore the self-serve marketplace Phunware can bring in a whole lot of benefits for businesses.
For app publishers, app developers, and advertisers, MobFox has established themselves as a leading, result-oriented mobile ad platform. Once properly implemented, MobFox allows you to monetize mobile traffic on different mediums including iPhone, Android, and Windows Phone7. Using this platform, effectively opens up a massive world of advertising for your mobile app.
Almost a veteran in their niche, Tapjoy has been around and serving their clients since 2007 and known for their expertise in mobile user acquisition and app monetization. They have served numerous app developers and companies in increasing their revenue. Tapjoy supports mobile platforms like Mobile Web, iOS, and Android and offers various ad formats like Rewards, Offerwall, Interstitial, and Content Lock among others.
18. Yahoo App Publishing
With Yahoo App Publishing, you would only have to follow three simple steps to start making money right from your mobile! All it takes is one lightweight SDK to get started with it. It only takes three lines of code to get you going and these very lines (just the three of them) you would gain access to Flurry Analytics as well. Yahoo App Publishing lets you display Banner Ads, Full-Screen Ads, and Native Ads on your app.
It is an ideal mobile advertising platform to help you expand your reach exponentially, while helping you acquire new consumers on mobile. The platform is particularly great in offering marketing automation and analytics particularly for those brands who are planning to expand their reach to new consumers on mobile.
As a mobile ad platform AdColony plays a critical role in driving higher engagement by selectively showing a premium quality ad content. Among their rich offerings for the developers or app owners they have instant play HD technology, innovative monetization technology, and mobile video integration strategies.
This is an all-in-one platform that is connected, quite aptly to some really high-quality supply sources. AdCash is known particularly for letting users manage their online campaigns with great ease for maximum returns! The platform has been around for more than 10 years and has attained the status of a veteran in offering a platform with flexibility and complete control to their users.
22. Oath (ONE by AOL)
Previously known as ONE by AOL, Oath is one of the most popular and respected names among the mobile advertising platforms. The new age technology, efficient tools, and unique services make it possible for the advertisers to offer rich viewing experience on the users’ smartphones. The platform offers robust and thoroughly intrusive advertising options for developers to monetize their apps with full-screen interstitial, video, and image-based ad formats. Here, the advertisers and the publishers get complete control of their data, tools they want to include, media, and their business.
23. Ad Recover
A near perfect tool for monetization, Ad Recover has consciously put in an effort to find the perfect balance between the advertisers’ goal of reaching the right kind of user base and the publishers’ goal of offering a non-intrusive and smooth user experience.
A programmatic advertising company, SmartyAds is one of the few who develop their own cutting-edge, innovative programmatic solutions aimed at maximizing the revenue for the advertisers, developers, and the publishers. They were in fact one of the first ones to implement secure Blockchain-based ad platforms. Powered by innovative ad tech products like real-time protocol, header bidding, blockchain and many such others, the platform today processes more than 300 million daily impressions, supports almost every mobile and web ad format, while ensuring a smooth cross-screen ad delivery.
Supersonic has proven to be a one stop solution to all the advertising and app promotion needs of mobile app developers and publishers. With a massive network of more than 500 million users, Supersonic helps the advertisers in monetizing their apps with a deep pool of advertisers. The developers they work with, are well known and quite popular, ensuring that the apps and the ads are showcased to the right audiences and that they are encouraged to interact with it. They have a strong ability to segment and target the users. The platform is ideal for the smaller developers who can make use of the platform and self-serve to monetize and promote their apps.
26. Facebook Ads (+Instagram Ads)
Today, two of the biggest and the most powerful channels to reach the widest audience on mobile users includes Facebook and Instagram. Both the platforms let you run ad campaigns with effective targeting including location, gender, age, likes & interests, relationship status, education, and even their job. The best part about them is that the ads they serve are showcased in a very friendly and catchy ad display format that work equally beautifully irrespective of the device they are being displayed on or the speed of internet connectivity.
27. Twitter Ads
One of the strongest and most responsive social media channels, Twitter serves as a brilliant mobile ad network today. This is one of the rare platforms where not only can you set your goals but can also decide to focus on only those aspects that truly matter to you, letting you choose exactly the right kind of people who you want to expose to your ads. This can be done according to the activity levels of the Twitter users, their interests, and of course their location. A unique advantage here is that you only pay for the action that you really want the audience to take, like, for example if you are promoting your app to increase your app downloads, you can choose to pay only for those incidents where someone downloads your app.
28. Snapchat Ads
Social media is the life and blood of marketing and promotions today, no matter what your niche may be. If you have been ignoring Snapchat Ads, it’s time to do a double check, because they really work! This is especially of significance when you are trying to target the younger demographics, particularly GenZ. The platform actually guides you to select the right kind of target audience for your ad and even lets you design it in the best way possible to garner maximum attention.
29. Apple Search Ads
It has been some time since Apple, the technology giant launched their ad platform – Apple Search Ads where the developers only needed to pay for the number of downloads, nothing else. This ensures that the app you are advertising with them appears at the top of the search results, thus giving your app download numbers a big boost. The platform lets you choose the keywords, the target audience, set a budget and of course define distinct goals. They aren’t available in the world over though, but have a presence in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, South Korea, Spain, Switzerland, United Kingdom, and of course United States.
One of the most unique mobile ad platforms, IronSource was launched in 2012. At the core of this unique ad network lies a sophisticated campaign manager solution that comes with multiple ad-unit and campaign type support, creative assets management and advanced reporting. It offers support for the biggest range of platforms including Android, iOS, Windows Phone, Cocos, Amazon, and Adobe Air and a variety of ad formats like app wall, interstitial, offer wall, and video.
Appnext – a mobile app discovery company has a platform that operates on the basis of a self-serve CPI. Founded only in the year 2012, the company’s ad solution promises to connect people to exactly the apps and services that they need. They also have a strong community of developers where the new advertisers can interact with fellow developers to valuable suggestions for launching their own ad campaigns. They offer support for iOS and Android platforms and let you showcase interstitial, native ads, notification, rewarded videos and action format ads.
A leading mobile ad networking company, Mobusi has a strong hold in the entire Europe and in South America but have a wild popularity all over the world for user acquisition and marketing services, particularly performance advertising. They offer support for various ad formats on both Android and iOS formats. Additionally, they also let you target according to country, carrier, operating system, device, browser type, and even connection.
The focus of this platform lies majorly on user acquisition and on retention. The platform is especially good at studying user behavior and showing them recommended apps depending on their unique preferences. YouAppi offers marketers with tools that have proven to be quite effective for their users. Some of their tools that the users have expressed admiration for are – the real time tools to monitor users’ behavior, tools that help schedule the campaigns, and tools for push notifications. They have some really big brands in their client portfolio and the tools mentioned above have a lot to do with it.
Liftoff is quite popular among app marketers as a result-oriented cost-per-action optimized mobile user acquisition platform. The platform offers CPI campaigns optimization by tracking post-install events for apps. The platform also offers retargeting features to bring the mobile users who have moved away back to your app. Also, the lookalike feature showcases the mobile apps to the users who are similar to people who already use these apps
A mobile user acquisition platform company, Taptica uses proprietary machine learning algorithms on their ad platform equipping the advertisers with a sophisticated mobile targeting and efficient user acquisition capabilities to eventually deliver a very high return on their ad investment. They offer ad formats like banners, interstitial ads, text, and video on both the leading platforms i.e. iOS and Android.
Vungle is recognized today as one of the leading performance marketing platforms for app advertisers especially in the European, US, and Chinese markets. They are known for their highly engaging video ads to bring in relevant mobile users to the advisers. Vungle has quite a creative optimization technology, effective targeting, and HD video ad delivery which ensures that your ad reaches and acquires only high-quality users from the world over. They offer support for Android, iOS, Windows Mobile, and Amazon.
This is one of the best platforms for those who need to or want to focus on CPI. Their unique ability lies in their proprietary algorithm that can analyze large sets of data and detect any suspicious patterns in activity so that it does not reach and impact your ad campaigns. It supports a variety of display formats including banners, content, interstitial, native, and video which can be showcased on both iOS and Android.
A brilliant monetization platform, Fyber lets the advertisers and publishers carry out quite effective CPM and CPA campaigns. This mobile ad platform was created by the culmination of solutions and capabilities from four different tech companies. One of the most popular and effective features is the automatic optimization of ad revenue sources. Fyber has a massive audience reach which pretty much guarantees strong engagement and a promising number of installs. On this platform, developers can pick and choose whether they want to showcase their ads on iOS, Android, or both, what kind of campaign they wish to run (like engagement, install etc.) or what formats they would like to run their ads in like videos, interstitial or something else.
When it comes to Yeahmobi, the spotlight or the focus stays largely on working directly with advertisers on CPI and CPA trough a variety of campaign types in order to acquire new customers. Though they have a special expertise in Native ads, they do work pretty well with other formats too. If we were to talk about the targeting options, however, the Yeahmobi ads are supported by media platforms which means not only do they help you acquire new users, but also go a long way in helping you maximizing LTV.
Avazu, as a platform was built with the intent of connecting the ad buyers and the publishers from all over the world. The main focus of the platform is to help the customers earn the maximum possible revenue from their campaigns as they only pay per conversion. It is for this reason that the campaigns on this platform are linked to actions like app download, purchase, and such. There is a variety in supported ad formats including banner, interstitial, or text and the audience can be targeted on the basis of device, carrier, or OS as per your unique needs.
41. Bing Mobile Advertising
This platform is best suited for those who are looking for a balanced blend of conventional and new-age ways of online advertising. They are a premium advertiser and you as an advertiser and a publisher would appreciate it especially because of the high-quality traffic it would offer you. Bing Ads have a knack for reaching majority of the mobile operating systems along with dozens of OEMs and thousands of models. Not only do they let you create powerful mobile ads and target industry specific customers but also give you access to Bing Ad Analytics helping you tweak and improve your mobile ad strategy.
Mobile advertisements work and there is no doubt about it. Whether you are an advertiser, a developer, or a publisher, there is something for everyone in this.
When you are an advertiser, you are going to get relevant, quality traffic by opting for the right kind of platform.
As the ad publisher, you would definitely get compensated monetarily for showcasing the right kind of ads which are targeted according to the user base your app is catering to.
The idea here is to choose the right kind of platform according to the particular needs you have ahead of you.