Tips & Tricks to Optimize Your Website for Lead Generation


Ruchi Gohri
By Ruchi Gohri | Last Updated on December 11th, 2020 4:31 pm | 5-min read
Website Optimization - Appy Pie

Are you looking for smart ways to generate leads online? A well-optimized website can help you generate more leads and increase conversion and sales. Lead generation is a simple process of attracting your target audience, creating awareness, and enticing them with deals and offers they would want to sign up for.

Here is how a lead generation process works on the website.

  • User visits your website
  • Reads a blog post or your website content
  • Clicks on a CTA
  • Enters the required details in the lead generation form on your landing page

Here you can provide your users with the relevant information and help them learn about the products and offers you have available.

Watch this video to learn how what is lead generation and how it works.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Doing all of this is not as simple as it sounds. There are certain nuances you need to consider based upon your target audience. In this post, we will discuss the major lead generation strategies that you can use to boost your lead generation process.

Before we go any further with the strategies to generate leads, let us go through some meaningful statistics that help you understand how lead generation is critical for the growth of your business.
Appy Pie - Lead Generation

How to Optimize Your Business Website for Lead Generation?

Here are a few simple tips to help you optimize your website for lead generation.

  1. Optimize Your Website Content
  2. Content is typically the first point of contact with your website visitors and the target audience. It can be anything including a blog post on your website, an email, a podcast episode, or a social media post.

    Here is a video to help you learn how you can use a podcast to generate more leads.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

    Make sure you perform proper SEO research and add the relevant search keywords to the content you post on your website. You can go for any SEO tool available online and create an excellent content strategy for your website. Lead generation begins right when your users find your content useful, opt-in for your offers, and take their relationship with your brand to the next level.

  3. Make Your Website Mobile-Friendly
  4. Most of the users use smartphones to visit websites. And mobile traffic can be a respectable portion of your total online traffic. The way to get this traffic is not only making your website mobile friendly but also compatible with different browsers and operating systems on different devices. You can go for any of the popular website builders available online and get your mobile website optimized. Why don’t you try Appy Pie’s Website Builder? it helps you create websites that are already compatible with all kinds of mobile devices.

  5. Add Forms to the Pages with Good Traffic
  6. kSome of your website landing pages might generate a good amount of leads that you may not even know. Keep track of your website lead generators performance and check which landing pages are performing well.

    Check out this video to learn about the most efficient lead generation tools that can help you check your website usability and increase conversions.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

    Here are the most common lead generators on your website.

    • Chatbot
    • A part of traffic could come from the users who got in touch with your support team to seek help using your chatbot or a live chat window.

      You can use Appy Pie’s Chatbot Builder to create your own chatbot for business. And check out this post to learn how you can use chatbots to generate leads – How to Use Chatbots to Generate Leads?

    • Blog Posts
    • Some of your highest performing blog posts could help you drive more traffic to your website.

    • Emails
    • Traffic could also come from the users who click on the links provided in your marketing emails. Here is a video to help you learn how you can increase email signup conversions.

      (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

    • Social Media
    • Your social media campaigns can also help you drive more traffic to your website.

    After you have figured the sources that are driving good traffic to your website, you must check what pages they are landing on. And to generate leads from website, you can add forms on the most visited pages to gather your website visitors’ contact information.

  7. Personalize Your CTAs
  8. You can use different types of smart CTAs such as blog subscription CTA, connect on social CTA, etc. on your website to attract and engage your target audience. Also, you can personalize these CTAs based on your website visitors’ interests, behavior, pages they have viewed, or products they have purchased before. This helps you cater to the experience of each website visitor. Try using contrasting colors from your website. As per a recent study, personalized CTAs convert 42% more website visitors when compared to regular CTAs.

  9. Add Informational Content for Free
  10. Many users come to your website looking for information. You can add informational and relevant blog posts to keep those users engaged. This is one of the great ways to generate leads from your website. You can also provide this information in the form of a free report if you find that your area of expertise needs detailed information. Adding downloadable pdf links on your website is also an effective way to boost engagement and generate leads.

  11. Use of Positive Words
  12. The use of positive words in your website content can help appeal directly to the visitors. Readers get attracted to the headlines that promise or guarantee something. Passive words create confusion and can’t always encourage customers to spend money. And customers then start to explore your competitors who are more precise in their deliveries. Try to use more action-oriented power words that hit right on the audiences’ minds.

  13. Measure the Performance of Each Aspect
  14. Keep track of the performance of each lead generator entity on your website. Check how each parameter is contributing to your business and find ways to improve them. For example, you can compare the landing pages that are doing good to the ones that are not performing well. And then figure out how the one is better than the other and optimize them accordingly. You can run internal reports to check if you are getting a good number of visits and shares on landing pages, clicks on CTAs, etc. You can also check which offers are attracting more users and then create more like them to increase your sales.

    Watch this video to learn how landing pages work and how you can optimize them.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  15. Add a Chatbot to Your Website
  16. A chatbot on your website helps you establish better relations with your website users. They help them know more about your brand and remain available round the clock to help your users find answers to their queries. You are missing out on one of the major lead generators if you have no chatbot integrated with your business website. The chatbot asks for users’ preferences and assists them accordingly. This saves both – time and effort. You can also integrate your support team with your chatbot to help users find solutions to even the more complex issues. This way you can ensure that all the users get their needs addressed.

    You can use Appy Pie’s Chatbot Builder to create a chatbot for your website. The software is great for beginners as it offers codeless development with no technical knowledge required.

  17. Create Multiple Landing Pages
  18. With multiple landing pages, you can increase the range of potential leads that you can generate and boost your sales. As per a recent study, a website with over 10 landing pages can generate 55% more leads when compared to websites with less than 10 landing pages. Multiple landing pages help you create more personalized lead generation and marketing campaigns. However, as accessing the landing page is the initial step in the whole acquisition process, make sure the rest of the steps in the conversion process are easy to navigate for the users once they land on your website.

    Use Appy Pie’s Landing Page Builder to create multiple landing pages for your website. The software allows you to create landing pages with zero coding.

Final Thoughts

Optimizing your website is the best you could do to generate more leads and increase your sales. Now that you have gone through the major tips and tricks that you could implement to make it work, let us get started. Try using Appy Pie’s Website Builder, one of the most popular website building platforms to create your own business website. The software allows you to create a website without coding a single line and an absolute no technical knowledge.

You can also go through top lead generation websites examples in our post – Best Lead Generation Website Designs 2020.
Do post comments to tell us if you have any inputs for this article. Try Appy Pie today!

You May Also Like:

Take a deeper dive into the digital ecosystem and start expanding your business with these helpful resources:

Ruchi Gohri
About The Author

Ruchi Gohri, content writer at Appy Pie, has penchant for writing. With over 4 years of experience, she plays around with words elegantly, crafting simple content for all to read. In her free time, she loves her couch either to read or catch on her sleep.

App Builder

Leave a Reply

Your email address will not be published. Required fields are marked *

Take a Related Course