Snapchat vs. Instagram| Difference between Snapchat and Instagram

Snapchat vs. Instagram [Difference between Snapchat and Instagram]


Snigdha
By Snigdha | Last Updated on May 29th, 2024 10:56 am

Snapchat and Instagram have both gained massive popularity in the social media space. The reason why both apps are mentioned in the same breath is that both apps are focused on visual content or image sharing.

When Facebook’s $3 billion bid to buy Snapchat was turned down, Facebook introduced the Instagram stories feature that was exactly the same as the Snapchat stories (even the name). This further went on as Facebook kept adding more and more Snapchat features to their image-sharing platform Instagram. Hence the comparison of Snapchat vs. Instagram keeps popping up. Despite the massive popularity and rivalry between the two leading image-sharing apps, there are ways to boost each one’s functionality through workflow automation and exploring Snapchat integrations, Instagram integrations, and even integrations between Snapchat and Instagram on Appy Pie Connect.

Snapchat vs. Instagram - A Comparison

Despite a common focus and nearly similar features, some basic aspects make the apps differ from each other. Let’s take things one at a time.

  • Getting started
  • Signing up and setting up an account on both platforms is pretty simple and straightforward. However, Instagram gives you two options, one of which involves logging in through Facebook and does not require you to add any profile information manually. So, if you already have a Facebook account, the easiest way to create an Instagram account is through Facebook.

  • Demographics
  • As of October 2022, Snapchat has 363 million daily users, in contrast to about 500 million daily users on Instagram. While Generation Z prefers Snapchat, Instagram is ahead in other demographics, including Millennials, Gen X, Boomers, etc. Despite Instagram having bigger numbers, the younger generation still prefers Snapchat for its short-term snaps over Instagram with its photo and video-sharing capabilities.

  • Discoverability
  • In the context of social media platforms, this criterion refers to the ease with which users can find content. On Snapchat, this can be a little challenging, but you can see live content that keeps changing. Here, you can only see the stories of the users who are on your friend list, which changes the entire experience. Instagram, on the other hand, has set algorithms that make more engaging content available to the audience. You can even see the content posted by people you don’t know if their profile is set to public.

  • Direct messaging
  • The chat feature on Snapchat lets you swipe the name of one of your friends in your Snapchat contact list to start a conversation. You can save the messages by tapping on them. If you don’t, the messages will disappear once you view them. If you take screenshots, the sender gets an alert informing them that a screenshot was taken. The app also lets you have video conversations with up to 15 people in your contact list. On Instagram direct messages, you can send messages to one or multiple people in one go. You can also choose to send disappearing messages or media. You can have video conversations with up to 8 people on the platform.

  • Filters
  • Snapchat was the OG in this area, with fun face filters that make the entire experience unparalleled. Instagram does offer a few, but they’re not as engaging or fun. Snapchat has a massive number of stickers, emojis, sparkles, bitmojis, etc., to offer, but it doesn’t have many photo filters. Instagram is only marginally better, with a bigger but still limited collection of photo filters.

  • User interface and ease of use
  • Snapchat is lightweight and easy to use, with an interface that is highly intuitive and has a very personal appeal. Though some people might consider the app interface a little outdated, most agree that it is very simple and easy to use. Instagram, on the other hand, is beautiful to look at, with a simple interface. Both apps are neck to neck in this regard.

Top Snapchat Integrations

Snapchat is the most popular time-based image and message-sharing platform that has emerged as the preferred platform for Generation Z. The highlights of the platform lie in its simplicity, intuitive interface, privacy, and control over who gets to see your content.

  1. Popular integrations between Snapchat and Slack
    • Post a new message to your chosen Slack channel whenever you create a new Snapchat campaign.
    • Send a message to a user or yourself using the Slackbot whenever a new member is created on Snapchat.
    • Add a reminder for yourself or your teammate whenever a campaign is created on Snapchat.

  2. Popular integrations between Snapchat and Webex Messaging
    • Create a Cisco Webex Teams space whenever a new Snapchat campaign is created.
    • Create a Cisco Webex Teams message whenever a new member is created on Snapchat.
    • Update a Cisco Webex Team space's title whenever a new Snapchat campaign is created.

  3. Popular integrations between Snapchat and Webflow
    • Add a new item to a given collection on Webflow whenever a new Snapchat campaign is launched.
    • Update an item on Webflow whenever a new Snapchat campaign is launched.
    • Create a Snapchat campaign whenever a new form is submitted on Webflow.

  4. Popular integrations between Snapchat and GetResponse
    • Create a new contact on GetResponse whenever you create a new member on Snapchat.
    • Create a new newsletter through GetResponse whenever you create a new Snapchat campaign.
    • Create a member on Snapchat whenever a new contact is added to any list on GetResponse.

  5. Popular integrations between Snapchat and Telegram
    • Send a Telegram message whenever a new Snapchat campaign is created.
    • Send a Telegram message whenever a new member is added on Snapchat.
    • Create a member on Snapchat whenever a new message is created on Telegram.

  6. Popular integrations between Snapchat and SharpSpring
    • Create an account in SharpSpring whenever a new member is created on Snapchat.
    • Create a new Campaign in SharpSpring whenever a new Snapchat campaign is launched.
    • Create a lead in SharpSpring whenever a new member is created on Snapchat.

Top Instagram Integrations

Instagram is one of the most beautiful image-sharing platforms and is wildly popular among millennials, boomers, and even older generations. The platform is excellent for both private and public accounts and gives you access to great content that is tailored to your taste and preferences.

  1. Popular integrations between Instagram and Discord
    • Create a new channel to a specific Discord category of your choice whenever a photo or video is posted to your Instagram account.
    • Post a new message to a specific Discord channel of your choice whenever a photo or video is posted to your Instagram account.

  2. Popular integrations between Instagram and MailChimp
    • Add a new note to an existing subscriber on MailChimp whenever a photo or video is posted to your Instagram account.
    • Add an email address to a tag within a list on MailChimp whenever a photo or video is posted to your Instagram account.
    • Set up a campaign draft on MailChimp whenever a photo or video is posted to your Instagram account.

  3. Popular integrations between Instagram and Firebase Realtime Database
    • Create or replace a child object within your Firebase Realtime Database whenever a photo or video is posted to your Instagram account.

  4. Popular integrations between Instagram and Google Tasks
    • Create a new task on Google Tasks whenever a photo or video is posted to your Instagram account.
    • Create a new task list on Google Tasks whenever a photo or video is posted to your Instagram account.
    • Update an existing task on Google Tasks whenever a photo or video is posted to your Instagram account.

  5. Popular integrations between Instagram and Easyship
    • Create a shipment and receive accurate shipping quotes on Easyship whenever a photo or video is posted to your Instagram account.

  6. Popular integrations between Instagram and Microsoft Outlook
    • Create an event directly on your designated Microsoft Outlook calendar whenever a photo or video is posted to your Instagram account.
    • Create a new contact to your Microsoft Outlook account whenever a photo or video is posted to your Instagram account.
    • Send an email from your Microsoft Outlook account whenever a photo or video is posted to your Instagram account.

Conclusion: Snapchat vs. Instagram – Which is better for your business?

Snapchat and Instagram are two of the most popular image-sharing apps with many things in common, but their user experience is entirely different. This is probably why Snapchat is preferred by younger demographics, including young adults and teens. On the other hand, despite Instagram catering to a younger audience, it is the older audience that is more comfortable using the platform. Facts about Snapchat and Instagram show that Snapchat is known for its ephemeral content, while Instagram has a larger user base and focuses on permanent content. Hence, if you are trying to figure out which platform is better for your business, the decision will depend on the audience you are planning to target with your content. Find out where your audience hangs out more, and then choose between Snapchat and Instagram. Regardless of your chosen platform, remember that you can boost the potential of the apps using Snapchat integrations and Instagram integrations. Another way to do this would be by integrating Snapchat and Instagram using Appy Pie Connect, the top no-code workflow automation platform.

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Snigdha

Content Head at Appy Pie