7 Proven Ways to Increase Mobile App Spending among Customers


By zack | Last Updated on September 13th, 2018 12:11 pm | 4-min read

App Builder Appy Pie: This is a digital world, which means all the physical boundaries that restricted businesses’ reach in the conventional media have now disappeared, opening up the entire world for all businesses in an almost level playing field. This also means that every business is competing with local, regional, national, and global giants.

The whole idea of a mobile app getting any measure of success is to get the customers to spend money within it. The more money they spend, the better it is for the app and the app owner.

Now, mobile has quickly emerged as one of the most effective ways to bring in some real moneyHow To Make Money From Your Free App?
So you have your app ready to be launched and we can’t be more excited for you! But your job is far from over as you have a crucial decision to make before you set out to launch it on the App Store or Play Store!
. Since you already have an app for your business, you now need to understand how you can go about turning it into some serious money!

To understand the scale of revenue we are talking about, let’s take a look at the figures for the past two years.

In fact from 2016 to 2017, there was a remarkable 35% increase in the total global mobile app revenue. This clearly goes on to show that people are ready to spend some money through the mobile apps they love.

Now, as a veteran in the app industry, I am here to tell you about 7 proven ways to increase the total customer spending with your mobile app.

1. Design A Stellar Customer Loyalty Program

If you can motivate your customers to keep coming back to your app, then the chances of them spending increases as well. One of the most effective ways to keep the customers coming back to your app is through a strong customer loyalty program.

“Did you know that 82.4% of the customers are more likely to shop at stores that offer loyalty programs?”

This statistic translates quite effectively to the mobile apps as well. Loyalty programs in general encourage repeat purchases and it has been proven that selling your product to an existing customer is a lot cheaper than acquiring a new customer altogether. There are a number of different types of loyalty programs that can work for different businesses, all you have to do is pick the one that suits you the best, or design an original one yourself.

The customers can be rewarded once they complete a certain number of purchases or a certain amount of purchase.

The customers may be rewarded every time they spend a fixed amount of money within your app like let’s say $300 or $1000, depending on the reward and the kind of products you are offering.

A loyalty programLoyalty App Builder
Capitalize the value of your potential clients with your own loyalty app. You require no coding skills, just a great idea, and a little bit of creativity to create loyalty app with DIY app builder, App Builder Appy Pie. With loyalty cards, coupons and deals, available on the phone, customers can easily manage all their reward programs at one place, without the worry to loose plastic or paper cards.
that is implemented suitably has been proven to no only increase the frequency of purchase, but also the average order amount in the app.

The added advantage of a loyalty program through a mobile app is that all the transaction records are kept in the mobile app itself and there is no need to carry around an ID or a membership card to avail the benefits.

2. Study User Behavior & Improvise

This is one of the biggest benefits that a mobile app offers you over brick and mortar store. If a customer were to walk in quite frequently into your physical store walk around and leave without making a purchase, there wouldn’t be much that you would be able to do about it, you might not even get to know about it. Whereas in a mobile app, you can actually see their browsing history, the pages they visited, the products they showed any measure of interest in, even though they didn’t make the purchase finally.

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It is on the basis of this valuable information that you can actually send them personalized ads or discounts in a targeted manner.

You can even use the same strategy for those customers who have made the purchase. You can coax these customers a level higher by upselling or cross-selling items on the basis of their last purchase. When you send the customers a personalized offer, the chances of conversion are definitely higher, because it would fit in their buying behavior and aspirations.

3. Ask For & Pay Attention to Customer Feedback

One of the simplest ways to get your customer to spend more money is simply by asking them to. When you take the effort to ask your customers for a feedback, you convey to them that you actually care about them. This is quite likely to make the customers want to stay longer with you.

You can get this feedback through various surveys and interviews. You can mix up different kinds of surveys, some quick ones while others can be more in-depth and detailed.

Ask them how they liked the product, the experience, customer care & support, the shipping & delivery, the packaging, or any other critical aspect of your app or other aspects of your business. However, it is wiser to do this with a defined goal in mind. This means you can’t simply depend on questions that are generic, like were you satisfied with the experience or other variations of the question. You would need to get as specific as you can by asking their opinion about certain features or a particular new release of a product. Doing this would give you valuable information that you can put to use in creating higher levels of customer satisfaction with your appHow to Meet Mobile Users’ Expectations from a Mobile App?
There are over 5 million apps on the two of the most leading app stores today and this should be enough to give you an idea about the kind of competition that your mobile app faces in reaching out to the customer.
.

It is against the rules to reward the customers for a favorable review, but you can simply offer a reward to the customers for any review irrespective of the fact whether it is favorable or not. Let’s say you can offer to the customers a 10% discount on a minimum spend of $50. This is a favorable situation for everyone as you get a valuable insight, the customers get a cool discount and have a reason to spend more money!

4. Invest in Branding

It is obvious that people are more willing to spend on a brand that they are familiar with and that they consider well-known. If you manage to establish your brand, you would have established credibility and instill among the consumers a faith that you have quality offerings for them.

This is a strategy that can only be implemented over a period of time and does not happen instantly or overnight. There, however are some proven strategies in this regard:

  • Create a robust presence on all the popular social media channels and platforms. When you have a huge number of followers and have a high engagement, you ascertain a certain legitimacy
  • Motivate as many customers as you can to leave behind ratings, reviews, and feedback. Work on increasing the number of downloads for your app and work towards creating a social proof of concept
  • Approach relevant social influencers into using, reviewing, and possibly promoting your app and other offerings.

As you gradually develop a respected brand, you can even go ahead and increase your prices and even acquire new buyers in the process.

5. Motivate People to Download Your App

Once you have started using your mobile app to get people to spend some money, it is time you took some steps to bring in more people on board.

One of the most effective, hence popular ways to do this is to prompt and motivate the visitors on your mobile site to download your appHow to multiply your app downloads and enhance your app ranking?
The number of times your app is downloaded is one of the most basic and clear indicators of the success of your app
. Now, while you might have a brilliant app in your kitty, but until it is downloaded by a fair number of people on their devices, well what’s the point really!
for an enhanced experience.

Inherently a mobile app makes it super easy for the customers to make a purchase. All the information can be saved within the app, making the check out process quite convenient.

Your customers would be easily motivated to download your app, if they could do it for free. Though charging customers for downloading your app does bring in some revenue, but there are a lot of ways to make money from free apps as well.

To further encourage people to download your app, you can also offer to them, some incentives or discounts on their first purchase that they make from your app.

6. Harness the Power of Push Notifications

Push notificationsPush Notifications
Improve your customers experience by sending them unlimited push notifications, about a sale, or a new product or service, at the right time and right place to improve sales and ROI. Speak directly to your unknown app users, keep them engaged and convert them into potential customers.
can prove to be a great medium to nudge your customers into spending some money on your app. In spite of the many advantages of the same, this is a fickle medium and can easily backfire for you.

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Sending too many push notifications and sending them way too frequently can potentially annoy the customers, leading them to turn it off.

However, if you manage to deliver some value to the customers within the push notifications like a discount, a flash sale or something of the kind, it will definitely bring in great results.

The right kind of push notifications have the ability to boost up your conversion rates by up to 50%!

Geofencing is another version of push notification which is location-based and triggers when the app owner is in a particular area physically. This is one of the strategies that has the potential to be even more effective than SMS or emails. Whether the customer opens the mail or not is mostly left up to the chance, an SMS might be taken for a spam, but a push notification is right there, on the screen for the customer to read without having to take any action.

7. Come Up with A Balanced Mix

The wise old saying – ‘Don’t put all your eggs in one basketGet The Digital Trinity of Web, Social Media, & Mobile Apps for Omnipresence
Getting your business the kind of exposure it deserves is critical, but not rocket science. There are plenty of marketing tools, strategies, and techniques that are being used for the same, but when you employ a balanced blend of tools like Websites, Social Media, & Mobile Apps, you have in front of you a Digital Trinity!
’ holds true most certainly for the strategies you want to take up for increasing the consumer spends.

Individually all these strategies have their own advantages and come with a bunch some of the most unique traits. However, relying on any of them entirely might not really be a smart decision. You might think that customer loyalty program as a strategy is ideal for you, but that doesn’t mean you should invest every resource at your disposal into it.

Keeping the available resources in mind, make sure that you explore all the possible strategies. Take time to let them bear some fruit, it might take a while. Be patient and take time to consider them all, instead of hopping from one to the other.

Create a mix of these strategies that works the best for you and you are sure to coax your customers into spending more on your app while acquiring new ones as well.

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About The Author
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Zack, Chief Operating Office at Appy Pie, is a result-oriented person and believes in “getting the job done”. He has 10+ years of experience in IT Sales & Marketing, Operations, Business Development, etc. A valued contributor to the Appy Pie Blog, Zack’s favorite topics include SEO, social media, mobile app marketing, progressive web apps, & so much more! He has almost an all-consuming passion for photography which often takes him to offbeat destinations which helps him indulge in his other passion – travel!

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