Send push notifications to iOS, Android and web users with Appy Pie’s push notification platform. Segmented, automated, scheduled and real-time. Included free with every Appy Pie app and website. For third-party apps too.
Send the right message to the right user at the right time. Appy Pie’s push notification tool delivers mobile push, web push and in-app notifications from one dashboard.
Appy Pie’s segmentation engine targets users by behavior, location, device, language, purchase history or custom tags. Segmented push notifications on the Appy Pie dashboard deliver 2-3x higher open rates than broadcast messages.
Appy Pie lets you schedule push notifications in advance or trigger them on user actions: sign-up, purchase, cart abandonment or inactivity. Time-triggered and event-based push notification automation from one dashboard.
Appy Pie’s built-in push notification analytics tracks delivery rate, open rate, click-through rate and conversions in real time. A/B test notification copy, timing and segments directly from the Appy Pie dashboard.
Appy Pie supports images, action buttons, deep links and custom URLs in every push notification. Rich push notifications on the Appy Pie platform drive higher engagement than plain text.
Appy Pie provides push notification API and SDKs for iOS, Android and web. WordPress plugin for web push included. Compatible with Appy Pie apps, third-party apps and any website. Setup in under 30 minutes.
Appy Pie encrypts all user data. GDPR and SOC 2 Type II compliant. Opt-in management and unsubscribe controls built into every Appy Pie app. No data shared with third parties.
Every notification type your business needs — from real-time transactional alerts to scheduled marketing campaigns.
Native push to iOS and Android devices via APNs and FCM. App icon badges, lock screen alerts, notification center. Delivered even when the app is closed.
Browser-based push to Chrome, Firefox, Safari and Edge. No app install needed. Visitors subscribe with one click. Delivered even when they leave your site.
Order confirmations, shipping updates, password resets, appointment reminders. Triggered by user actions in real time. High-priority delivery.
Flash sales, new product launches, seasonal campaigns, loyalty rewards. Scheduled or automated. Segmented for relevance. Push notification marketing at scale.
Extend reach beyond push with Appy Pie’s SMS text marketing and WhatsApp Business messaging. Multi-channel notification strategy from one Appy Pie platform.
Banners, modals and tooltips shown inside your Appy Pie app. Onboarding prompts, feature announcements, upsell offers. Contextual and non-intrusive in-app notifications.
Everything Appy Pie’s push notification platform delivers — from targeting to delivery to performance tracking.
Appy Pie segments users by behavior, location, device, OS, language, purchase history, custom tags and lifecycle stage. Create segments in the Appy Pie dashboard and send targeted messages, not spam.
Appy Pie’s automation engine runs welcome series, abandoned cart recovery, re-engagement, milestone triggers and drip campaigns. Set once in the Appy Pie dashboard, runs automatically.
Appy Pie’s A/B testing lets you test notification title, body, image, timing and call-to-action. The platform picks the winner automatically. Optimize push notification open rates over time.
Appy Pie’s analytics dashboard tracks delivery rate, open rate, CTR, conversion, revenue attribution and engagement trends. Export reports. All push notification analytics in one Appy Pie view.
Appy Pie supports images, action buttons, custom URLs and deep links that open specific screens inside your Appy Pie app. Rich push notifications boost CTR 2-3x vs plain text.
Appy Pie’s push notification API for custom integrations. SDKs for iOS, Android and web. WordPress plugin included. Works with Appy Pie apps, third-party apps and any website.
From setup to first push notification in under 30 minutes. No coding required.
Built with Appy Pie? Push notifications are already enabled. Third-party app or website? Install the SDK or WordPress plugin in minutes.
Write your notification, add images or action buttons, select target segments. Schedule for later or send immediately. Set up automation triggers.
Push notification delivered to iOS, Android and web. Track open rates, clicks and conversions in the real-time analytics dashboard.
Businesses using Appy Pie’s push notification service to drive engagement, retention and revenue.
Ecommerce
Abandoned cart push notifications alone paid for our entire Appy Pie plan in the first week.
— Preet, Founder
Restaurant
Push notifications replaced our email marketing for daily specials. Open rates aren’t even comparable.
— Maria, Marketing Manager
SaaS
Our onboarding push series is the single highest-impact retention lever we’ve built.
— Kai, Product Lead
OneSignal is a standalone platform. Firebase is delivery infrastructure. Appy Pie includes push notifications inside the app and website builder.
| Feature | Appy Pie | OneSignal | Firebase (FCM) | Pushwoosh |
|---|---|---|---|---|
| Built Into App Builder | Yes · included | No · separate | No · infrastructure only | No · separate |
| Web + Mobile Push | Yes · both | Yes | Yes | Yes |
| Segmentation | Behavior, location, tags | Advanced | Manual via code | Advanced |
| Automation | Time + event triggers | Journeys | None built-in | Event-based |
| Analytics Dashboard | Built-in | Built-in | Basic | Built-in |
| Free Tier | Included with your plan | 1,000 monthly active users | Free, no marketing UI | 1,000 monthly active users |
| Paid From | Included, no separate fee | $19/mo | Free | $7 per 1,000 MAU |
| Best For | App + website builders | Standalone push | Developers | Mid-market cross-platform |
Public pricing and features read from each vendor on 23 September 2026. OneSignal and Pushwoosh are stronger standalone platforms with deeper journey tooling, and Firebase is the better choice when a developer wants to own the infrastructure. Appy Pie is the pick when the app itself is also being built here.
Push is part of the app plan rather than a separate subscription, so there is no per-message fee and no second vendor to manage. Prices are per app, billed yearly.
500 push notifications a month
1,000 push notifications a month
2,000 push notifications a month
Verified September 2026 from the Appy Pie pricing page. Monthly billing is higher: $32, $72 and $120 respectively. Enterprise plans carry unlimited push. Google Play charges a one-time $25 developer fee and Apple charges $99 a year, whichever plan you are on.
The hard part of push marketing is not sending. It is sending rarely enough that people keep the permission they gave you, because an opt-out is permanent and a second chance needs a reinstall. Push also works best as one stage of a wider mobile app marketing strategy, sent to users who have already found a reason to open the app.
A push notification segmented by behaviour, location, device, language or purchase history goes to people it can plausibly be about. Segmentation is the difference between a campaign and a broadcast, and it is the single biggest lever on opt-out rate.
Cart abandonment, a booking tomorrow, a class starting, a delivery moving, a subscription about to lapse. Event triggers send these at the only moment they are useful, which is also the moment they are least likely to annoy.
Transactional messages can run freely because the user has a stake in them. Promotional sends need a frequency cap and a quiet window, and they should be the first thing you cut when opt-outs climb.
A/B test the copy and the send time against open rate, then against the action you actually wanted. A notification that is opened and ignored has cost you attention without returning anything.
Delivery, open and click are the easy numbers. The one that decides whether a campaign repeats is what happened in the session afterwards, which is why the analytics sit in the same dashboard as the sending.
Requesting permission on first launch, before anyone knows what the app does, is how most apps lose push forever. Ask after the first action that gives a reason to come back.
Free with Appy Pie apps. Segmented. Automated. Real-time analytics. iOS, Android and web.
This page is maintained by the Appy Pie Push Notification Service team, which includes product managers, notification infrastructure engineers, mobile publishing specialists and customer success professionals who work directly with businesses sending push notifications through the platform.
Since 2016, over 10 million users have built apps and websites using Appy Pie. The push notification service delivers millions of mobile push, web push and in-app notifications daily across 150+ countries for ecommerce, restaurant, SaaS, education, healthcare and on-demand businesses.
Feature descriptions, pricing, comparison data and capability claims reflect the Appy Pie push notification platform as of September 2026. Customer success stories use illustrative business names per our editorial policy — described workflows and results are based on actual platform usage.
Competitor comparison data (OneSignal, Firebase Cloud Messaging, Pushwoosh) is sourced from each platform’s public pricing pages and published features as of September 2026, read on 23 September.
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