How to design cover photo for Facebook Company Page?

How to design cover photo for Facebook Company Page?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on September 19th, 2023 11:01 am | 3- min read

Facebook banner or Facebook cover photo is one of the most noticeable parts of your Page. When people arrive at your Facebook Page they first look at your Facebook cover photo, and that is exactly why it is so important for the cover photo to convey what you are aiming for. Your Facebook cover photo depends entirely on you, your business, and what you believe your audience on social media Dwill be most receptive to. Studies say Facebook has over 1.65 billion active users; over a billion visit the website every day. Such numbers, chances are a lot of your potential customers are spending time on Facebook. Thus it is crucial that you follow best practices for the cover photo. Your Facebook cover needs to connect with your marketing and branding. Consistency is key when trying to increase your company’s social media presence. In this blog let’s discuss your cover photo for the Facebook page and how to make the most out of it. Listed below are Facebook Cover Photo-best practices:

  1. Abide by Facebook cover photo guidelines
  2. Use a simple image
  3. Make Facebook cover photo size right, use an ideal size
  4. Avoid on text-heavy images and try to stay visual
  5. Pair your Facebook cover photo with your profile picture but don't try to blend the contents
  6. Optimize your cover photo for mobile
  7. Balance your Facebook cover photo with right-aligned elements
  8. Draw attention to the action buttons
  9. Update your cover photo regularly
  10. Link out from your Facebook cover photo
  11. Pin important updates below your Facebook cover photo
How to design cover photo for Facebook Company Page?Getting into details in explaining the above-mentioned points

  1. Abide by Facebook cover photo guidelines

    Obeying Facebook guidelines is crucial to your existing Facebook Page. Read the guidelines and adhere to them. Few important things to keep in mind for your Facebook banner or facebook business cover photo are:
    • Your cover is public.
    • Covers can't be misleading or infringe on anyone else's copyright.
    • Don't encourage people to upload your cover to their personal timelines.
    • If you violate the above terms, Facebook could take action against your Page.

  2. Use a simple image

    The basic need of your profile photo is to grab attention and curiosity. Use a memorable image with colors that reflects your brand. Too much complication will end up confusing or annoying your user. The rule of keeping it simple works the best.
    3. Use a simple image

  3. Make Facebook cover photo size right, use an ideal size

    With Facebook cover photos though, there’s a bit more you need to consider, making sure you come up with a cover image that looks good to all your users. Though your image can’t just look good on a desktop; it also has to look good on mobile devices, and Facebook sizes cover images differently. The most appropriate Facebook banner size is 820 pixels wide by 312 pixels tall for computers, and 640 pixels wide by 360 pixels tall on mobile devices. If you want to use a single image that works well on both desktop and mobile, 820 pixels wide by 462 pixels tall seems to be the best.

  4. Avoid on text-heavy images and try to stay visual

    If you are going to use text in your cover photo, keep the text concise. Your photo will be much more informative and engaging without text. Even though Facebook has changed its rules about the text on cover photos does not mean that you need to include lots of words.
    5. Avoid on text heavy images and try to stay visual

  5. Pair your Facebook cover photo with your profile picture

    A Facebook cover photo that matches the profile picture looks more professional. It might sound limited, but it is also a good opportunity to get creative. However, with some clever design, you used to be able to manipulate your profile picture and cover photo so they appear as if they are two parts of the same canvas and don't try to blend the contents.

  6. Optimize your cover photo for mobile

    When you are choosing an image for your Facebook cover photo, think about how it’s going to look on the screens of Facebook’s 1.15 billion smartphone users. As of 2019, Statista, 96% of Facebook's user base accesses the social network from mobile devices like smartphones and tablets. Thus it is important to keep mobile users top-of-mind when designing your Facebook cover photo.

  7. Balance your Facebook cover photo with right-aligned elements

    Centered images work well on cover photos, however, the alignment of your image content to the right is aesthetically pleasing and has strategic value. Since your profile picture is on the left, you want to add some balance to your Facebook cover photo design by having the focus of the image be on the right. Right-aligned cover photos look better.

  8. Draw attention to the action buttons

    Call-to-action buttons (CTA) of Facebook appear on the right side of your profile. Ideally, your images should draw attention to that section of the page. Thus, depending on your business, you can launch a Facebook Page with a unique CTA button to the bottom right of your cover photo. Take this button into consideration when designing your cover photo.

  9. Update your cover photo regularly

    Your Facebook cover photo is the ideal place to announce what your company is up to. Keep this space updated with fresh content more often. Whether you are promoting a new product or service, or referencing current events in relation to your brand use this space. As you upload more photos, you’ll build up a library. If you ever want to replace your current cover photo with an older one you do so.

  10. Link out from your Facebook cover photo

    Including a link within the cover photo page itself is one good way to drive traffic to your other pages via Facebook. Use a link shortener as it makes links more manageable, and conceals the UTM code you should be using to track your traffic.

  11. Pin important updates below your Facebook cover photo

    Remember, the goal of a headline is to make the reader read the article below, and Facebook cover photos are almost similar. Pin your most important content to the top of your Facebook page. When people are drawn in by your cover photo, they will surely see the most relevant information as soon as they scroll down.

How to upload Facebook cover photos

Once you have finished making your Facebook cover photo, uploading it is simple and easy.
  1. Navigate to your business page over the cover photo space at the top.
  2. Click on Add a Cover in the top left corner.
  3. Click Upload Photo/Video and select the photo you would want to upload.
  4. A preview of your photo will appear. Click the photo and drag it up or down as per your liking.
  5. Click Publish.
If you don’t like how your Facebook cover photo is positioned after you’ve published it, you can click Update Cover and then Reposition it again. It is really not complicated to create an effective Facebook cover photo. As said it is important to make sure that your photo is simple and its size is optimized properly. If you follow the above-mentioned tips, you can easily create an effective Facebook cover photo. So get going and manage your new Facebook cover photo and your brand’s Facebook presence. Engage followers, track results, and schedule new posts. With Appy Pie’s Facebook app maker, you can now convert your business Facebook page into an app and efficiently manage all the activities of the page.

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Abhinav Girdhar

Founder and CEO of Appy Pie

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