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Logo Design Cost: Budgeting Brand Identity In 2024

By Jayesh | June 10, 2024 2:16 pm

A logo is more than just a visual symbol; it's a crucial part of your brand identity. It helps customers recognize and remember your business, creating a lasting impression. A well-designed logo can set you apart from the competition and build trust with your audience.

In this blog, we'll explore the variables influencing the logo design cost in 2024. We'll break down the costs into three categories: low-cost, mid-range, and high-range options. Additionally, we'll discuss different ways to create a logo and the important information you should have before starting the design process.

And the interesting part is, there are AI Design Tools available today to suit different budgets. We will discuss them as well to understand their importance in influencing logo design prices.

Low-Cost Logo Design

Creating a logo doesn't have to break the bank. If you're a small business or a startup, there are several affordable options to help you get a professional-looking logo without spending a lot. Here are some budget-friendly ways to design a logo:

AI Logo Makers and Other AI Tools

Creating a memorable logo is essential for any business or brand, but it doesn't have to be daunting. AI logo makers and other tools make it simple and accessible, allowing you to design professional logos in just a few clicks, even without design experience.

Many user-friendly platforms such as Appy Pie's Logo Maker offers AI-generated templates with extensive customization options, making it easy for anyone to create a professional-looking logo quickly, even on a tight budget. This empowers you to design a unique visual identity for your brand effortlessly.

  • Cost Range: Typically, most AI and online tools range between free to $50, but you can exploit the complete features of Appy Pie Logo Maker at just $8 making it an affordable option for many like you.

Freelance Platforms

Freelancing Websites will help you connect with freelance designers from around the world.

  • Benefits:
    • Cost-effectiveness: You can find designers offering services at very low prices.
    • Wide Range of Options: There are many designers to choose from, so you can find one that matches your style and budget.
  • Drawbacks:
    • Variable Quality: The quality of work can vary greatly, so you might need to review several portfolios before making a decision.
    • Less Personalized Service: Since freelancers may be working with multiple clients, you might not get as personalized a service as you would from a dedicated design agency.
  • Cost Range: $5 to $200, making it a flexible and budget-friendly choice.

Variable Influencing The Cost

  • Complexity: The simpler the design, the lower the cost.
  • Template Usage: Using pre-made templates or basic designs can reduce costs.
  • Limited Revisions: Fewer opportunities for revisions keep costs down.
  • AI vs. Professional: Opting for AI tools or amateur designers lowers costs compared to professional services.

Also Read: Top 8 AI Logo Generator Tools

Mid-Range Logo Design

Mid-range logo design offers a balanced approach for businesses seeking quality and customization without breaking the bank. This category includes experienced freelance designers and small design agencies, both of which provide professional services that cater to various branding needs.

Hiring Freelance Designers

  • Advantages of Hiring Experienced Freelance Designers: Freelance designers bring a personal touch and flexibility to the table. They often have diverse portfolios and can provide unique, customized designs tailored to your brand’s specific needs.
  • Professional and Customized Designs: Unlike low-cost options, experienced freelancers deliver higher quality and more professional logos. They take the time to understand your brand and create designs that stand out.
  • Cost Range: Typically, hiring a freelance designer can cost between $200 and $1,000. This price range allows you to find talented individuals who can offer more specialized services than budget options.

Small Design Agencies

  • Benefits of Working with Small to Medium-Sized Design Agencies: Small agencies often provide a more comprehensive approach to branding. They have teams that can handle various aspects of design and marketing, offering a cohesive branding experience.
  • Comprehensive Branding Packages: These agencies usually offer packages that include logo design, business cards, website design, and other branding materials. This all-in-one service ensures consistency across your brand.
  • Cost Range: The cost for hiring a small design agency typically ranges from $1,000 to $5,000. This investment secures a more integrated and professional branding solution, ideal for growing businesses looking for a strong market presence.

Variable Influencing The Cost

  • Designer Experience: Costs increase with more experienced designers.
  • Customization: Tailoring the logo to specific brand needs and preferences adds to the cost.
  • Number of Revisions: More opportunities for revisions may raise the price.
  • Industry Expertise: Designers with expertise in certain industries may charge more for specialized knowledge.

High-Range Logo Design

In this section, we'll explore the high-end options for logo design. For larger companies, they can come out as the best brand logo maker or for those with significant budgets. High-range logo design services offer unparalleled quality and comprehensive branding solutions.

Established Design Firms

  • Prestige and Assurance: Working with well-known design firms comes with the assurance of their established reputation and proven track record. These firms are trusted by big brands and have a portfolio of successful projects.
  • In-Depth Market Research: These firms conduct thorough market research to understand your industry, competitors, and target audience. This research informs the design process, ensuring your logo stands out and resonates with your customers.
  • Unique Design Concepts: You get access to unique and highly creative design concepts that are tailored specifically to your brand. The designs are often more sophisticated and innovative.
  • Cost Range: Typically, the cost for services from established design firms ranges from $5,000 to $20,000 or more.

Full-Service Branding Agencies

  • Complete Branding Solutions: Full-service branding agencies offer a holistic approach to branding, which includes not just logo design but also brand strategy, marketing, and sometimes even product design. This ensures a cohesive brand identity across all platforms.
  • Best for Large Companies: These services are ideal for large companies or those with significant budgets. They provide comprehensive solutions that can elevate a brand to new heights.
  • Cost Range: The cost for full-service branding agencies can be quite high, typically ranging from $20,000 to $100,000 or more. This investment covers extensive research, strategy development, and a wide array of design and marketing services.

Variable Influencing The Cost

  • Agency Reputation: Well-known agencies command higher prices due to reputation and expertise.
  • Research and Strategy: Extensive market research and strategic planning increase costs.
  • Brand Identity Package: Comprehensive branding packages, including logo design, brand strategy, and marketing, come with higher price tags.
  • Customization and Exclusivity: Fully custom and exclusive designs incur higher costs compared to standardized options.

How To Create a Logo With Appy Pie's Logo Maker

When you use Appy Pie’s Logo Maker to create good logos for business, then all you need to know is the steps you need to follow to design your logo. Therefore, here’s a step-by-step guide to design your logo using our platform. Let’s get started:

Step 1: Visit the Website

Open your web browser and go to Appy Pie's Logo Maker platform. This is the starting point for your logo creation journey.

Step 2: Write a Promt or Choose a Template:

On your screen, you will see a field to write a prompt or choose templates from the wide array of logo templates. Write a prompt or browse through the collection and select a template that resonates with your brand's identity and style.

Step 3: Sign Up or Log In

If you don't have an account, click on the signup button and fill in the necessary details to create one. If you already have an account, simply log in using your credentials. Once done, move ahead to the designing process.

Step 4: Customize Your Logo:

  • Colors: Change the colors to match your brand's color scheme.
  • Fonts: Choose from various fonts to find one that fits your brand's personality.
  • Icons and Shapes: Add or modify icons and shapes to make your logo unique.
  • Text: Input your business name and, if applicable, your slogan. Adjust the text size and positioning to fit your design.

This step allows you to personalize every aspect of the logo to ensure it aligns perfectly with your vision.

Step 5: Preview Your Design:

Before finalizing, use the preview feature to see how your logo looks in different contexts. This includes viewing it on various backgrounds and products like business cards, websites, and merchandise. It helps ensure your logo looks great everywhere it will be used.

Step 6: Download Your Logo

Once you are happy with the design, proceed to download your logo. Choose the file format and resolution that best suits your needs. High-resolution files are ideal for printing, while lower-resolution works well for online use.

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Also Read: How Companies are Leveraging AI to Create Logos

Information to Have Before Designing a Logo

Before diving into the design process, it’s crucial to gather all the necessary information to ensure your logo effectively represents your brand. Here’s what you need to consider:

Understanding Your Brand

  • A clear brand identity helps your business stand out and connect with your audience.
  • It reflects your company’s values, mission, and personality.

Key Questions to Define Your Brand

  • What are your company’s core values and mission?
  • Who are your competitors, and what makes your brand unique?
  • What message do you want your logo to convey?

Research and Inspiration

  • Look at logos of businesses in your industry.
  • Identify what works well and what doesn’t.

Gathering Inspiration and Creating a Mood Board

  • Collect images, colors, fonts, and designs that resonate with your brand.
  • Use a mood board to visualize the style and feel you want for your logo. You can leverage Moodboard Maker to visualize the Moodboard before finalization, ensuring optimal design outcome.

Defining Your Audience

  • Know who your ideal customers are.
  • Understand their tastes, preferences, and what appeals to them.
  • Your logo should resonate with your audience and attract their attention.

Budget Considerations

  • Determine how much you’re willing to spend on logo design.
  • A higher budget can often mean more professional and customized work, but there are good options at every price point.

Timeline and Deliverables

  • Set a clear timeline for each stage of the logo design process.
  • Allow time for research, drafts, feedback, and revisions.

Knowing What Deliverables to Expect (e.g., File Formats, Versions)

  • Ensure you get your logo in various formats (JPEG, PNG, SVG, etc.) for different uses.
  • Ask for different versions horizontal, vertical, color, black and white brand logo to ensure versatility.

Also Read: 31 Symmetrical Logos for Inspiration

Things to Consider Before Finalizing Your Logo

Before you settle on a final design for your logo, there are several crucial factors to consider to ensure it effectively represents your brand and meets your needs.

Simplicity and Scalability

A simple logo is often more memorable and easier to recognize. Additionally, your logo should be scalable, meaning it looks good and remains clear whether it's on a small business card or a large billboard. Simple designs scale better without losing detail or becoming confusing. You can leverage business card maker to create simple yet memorable card of your business.

Versatility and Flexibility

Your logo will appear in various places – websites, social media, print materials, products, and more. Your logo must be versatile, meaning it should work well in different contexts and backgrounds. A flexible logo can be used in both horizontal and vertical formats, and it should look great in black and white as well as in color.

Color and Typography

Colors and fonts play a big role in how your brand is perceived. You must make sure the color schemes of the logos are reflecting the brand's personality and appeals to your target audience. Similarly, select typography that complements your logo and is easy to read. Both elements should be consistent with your overall brand identity.

Feedback and Revisions

Getting feedback from others can provide valuable insights into how your logo is perceived. Share your logo with colleagues, friends, or potential customers and be open to their opinions. Be prepared to make revisions based on this feedback to improve the design. Iterating on your logo helps ensure it meets all your needs and expectations.


In this blog, we explored the various factors that influence the logo design cost. We discussed three main cost categories: low-cost options like AI tools and freelancers, mid-range options such as experienced freelance designers and small design agencies, and high-range options involving established design firms and full-service branding agencies. We also covered the different ways to create a logo and the essential information you need before starting the design process.

Remember, platforms like Appy Pie Design provide an accessible and affordable way to create a professional-looking logo, making it easier for businesses of all sizes to develop a strong brand identity.

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