15 Most Popular Social Media Networks that will rule 2020

By Shivani | Last Updated on May 14th, 2020 8:39 am | 5-min read
15 Most Popular Social Media Networks that will rule 2020

Initially networking was all about meeting and communicating with people. But with change in time networking is all about social media. People have always been looking for ways to connect and network with each other and in the digitization age with the help of social networking platforms and apps this has been possible. If you want to be noticed on the web, you need to have a strong social media presence. Nowadays even relationships begin, grow and probably end on social media.

In this blog, we will discuss about the most popular social media that are being explored by the world today and will also be popular in 2020. Find out if your favorite platform is a part of the most popular social media list and check out the best online platform that you can use.

Monthly Active Users of most popular social media platforms

  1. Facebook – Active Monthly Users: 2.37 billion
  2. YouTube – Active Monthly Users: 2 billion
  3. WhatsApp – Active Monthly Users: 1.5 billion
  4. Messenger – Active Monthly Users: 1.3 billion
  5. Instagram – Active Monthly Users: 1 billion
  6. WeChat – Active Monthly Users: 1 billion
  7. Qzone –  Active Monthly Users: 572 million
  8. Tumblr – Active Monthly Users: 371 million
  9. Twitter – Active Monthly Users: 330 million
  10. Reddit – Active Monthly Users: 330 million
  11. LinkedIn – Active Monthly Users: 303 million
  12. Snapchat – Active Monthly Users: 301 million
  13. Skype – Active Monthly Users: 300 million
  14. Pinterest – Active Monthly Users: 291 million
  15. Line – Active Monthly Users: 217 million

15 Most Popular Social Media Networks that will rule 2020

Here is some interesting information on most popular social media platforms

#1. Facebook

Founded in 2004 by Mark Zuckerberg

Facebook can be termed as the largest and top social networking platform in the world. It is the most widely used and was perhaps the first that surpassed the landmark of 1 billion user accounts. Apart from networking with friends and relatives, you can even promote your business, brand and products by on Facebook.

Over 65 million businesses are using Facebook Pages and more than six million advertisers are actively promoting their business on Facebook. The average amount of time a user spends on Facebook every day is 58 minutes.

#2. YouTube

Founded in 2005 by three former PayPal employees

YouTube is the most popular video-sharing social networking site that enables users to upload and share videos, view them, comment on them and like them. This social networking platform is accessible across the globe and it enables users to create a YouTube channel where they can upload all their personally recorded videos to showcase to friends and followers.

On an average, 300 hours of videos are uploaded every minute on YouTube. The average duration of a YouTube visit by a visitor is about 40 minutes. Viewers spend an average of 1 hour per day watching YouTube videos.

#3. WhatsApp

Founded in 2009 by Brian Acton and Jan Koum, former Yahoo! Employees

WhatsApp even after being acquired by Facebook in 2014, exists as an independent entity. Users who sign up with a standard mobile phone number are able to communicate with one another through text messages, voice calls, video calls, and by sending videos and images.

On average, 1 million people register on WhatsApp daily. Approximately 60 billion texts daily are sent using the app.

#4. Messenger

Based off of Facebook Chat the message platform was revamped and released in August 2011 by Mark Zuckerberg

Facebook Messenger is a standalone app by itself and significantly expanded on its features. Facebook Messenger users can now send messages, exchange photos, videos, and other files, as well as react to messages with emoticons and stickers. Messenger can be used for group chats or one-to-one communication and calling. Businesses can also take advantage of Facebook Messenger by advertising, creating chatbots, sending newsletters.

Over 20 billion messages are sent between people and businesses every month. Messenger is the second most popular iOS app of all time. Over 1.3 billion people use Facebook Messenger each month.

#5. Instagram

Here is some interesting information on most popular social media platforms

Founded in 2010 by Founders Kevin Systrom and Mike Krieger

Instagram was launched as a unique social networking platform to connect with friends. It was entirely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.

On an average, 95 million photos are uploaded daily on Instagram. Since its creation, more than 40 billion photos have been shared on the platform. There are approximately 4.2 billion likes per day on Instagram.

#6. WeChat

Founded by Zhang Xiaolong; Developed by Tencent Holdings Limited in 2010

WeChat is a popular social app in China. It’s an all-in-one communication app for messaging and calling. Somewhat similar to WhatsApp, it helps you to connect with all your contacts. It is amongst one of the top social media apps on Play store and IOS.

WeChat is the fifth most-used app in the world. Over 250,000 users use WeChat to access bus/metro services every minute during the morning rush hour. Over 83 percent of WeChat users use the general app for work.

#7. Qzone

Founded by Ma Huateng in 2005

QZone is a China-based social networking platform where users can write blogs, send photos, listen to music, and more. This social media platform helps you in sharing photos, watching videos, listening to songs, writing blogs and maintaining diaries. It also empowers you to choose the accessories and customize the look and feel of your QZone webpages. Qzone is of one of the most active communities in the whole industry. Qzone has transformed to the biggest social network open platform.

User can create almost up to 1000 albums in QZone and each album has the capacity to hold 10000 photos. They can add games from Application Center to their homepage, and even play with friends in Qzone.

#8. Tumblr

Founded by David Karp in 2007

Tumblr, especially popular among teens and young adults, is a microblogging platform that allows users to post text, photos, links, videos, and more. The platform gives you the flexibility to customize almost everything. In its 12 years Tumblr has gone through many evolutions, acquisitions, and changes.

Tumblr has more than 166 billion published posts. There are approximately 7.2 million new blogs created each month on Tumblr.

#9. Twitter

Founded by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in the year 2006

Twitter is a social networking plan where users can post and interact with 280-character messages known as Tweets. The service is available as a mobile app and a desktop version. Since its inception, it’s grown to much more than a social networking platform and, today, it is a relevant online news source. Users can have a facility to accompany their tweets with images, videos, gifs, and hyperlinks. Twitter also helps to promote your businesses or even shop directly through the tweets.

About close to 460,000 new twitter accounts are registered every day. Almost 460,000 new twitter accounts are registered every day. Each twitter user has on an average 208 followers.

#10. Reddit

Founded by Alexis Ohanian and Steve Huffman in 2005

Reddit is an online community and social networking platform that enables users to submit links, create content, and discuss the topics of their interest with other like-minded individuals. It was acquired by mass media company Condé Nast in October 2006. This social media platform enables you to submit content and later also vote for the content.

It is estimated that Reddit gets over 14 billion views per month. With over 138,000 active communities on average, there are 25 million votes on Reddit daily.

#11. LinkedIn

Founded in 2002, launched in 2003 by Reid Hoffman, Konstantin Guericke, Jean-Luc Valliant, Allen Blue, and Eric Ly

LinkedIn is a social networking platform specifically geared toward the business community. It is predominantly used for professional networking, including employers posting jobs and job seekers posting their resumes. LinkedIn with its professional nature of the network has grown its user base over the years.

LinkedIn has over 560 million registered users. Over 5.3 million new accounts are created on LinkedIn per month. The average visit duration on this platform is about 10 minutes.

#12. Snapchat

Founded by Bobby Murphy, Evan Spiegel, Reggie Brown in 2011

The social media app Snapchat focuses on sharing photos and short videos between friends. It further allows you to explore news and even check out live stories that are happening around the world. Snapchat has seen its share of updates over the years. While the primary focus was on one-to-one messaging, users now can post a Snapchat Story that will appear on their profile for 24 hours. Snapchat also introduced Snapchat filters or lenses, which add special effects to an image or video.

Snapchat has 109 million daily active users. Approximately 3 billion snaps are created every day on the platform.

#13. Skype

Founded by Niklas Zennström and Janus Friis in 2003

Skype is owned by Microsoft. It is one of the most popular communication-based networking platforms. It allows you to connect with people anywhere in the world via voice calls, video calls and text messaging for free. Even conference calling is possible on Skype.

Statistics show that every day, about 3 billion minutes are spent on Skype. Till date, 2 trillion minutes have been used on Skype video calls. There have been 100 million Skype Android installations.

#14. Pinterest

Founded by Paul Sciarra Ben Silbermann and Evan Sharp in 2010

Pinterest is a free social networking platform. It enables registered users to share and collect pieces of multimedia and save them to a virtual bulletin board, often devoted to a specific topic, such as cooking, crafting, or music. It can actually be called a photo sharing and visual bookmarking social media site. A Pinterest user is inspired to try out new things, thus having a presence on Pinterest could help put your brand on their minds.

The total number of Pinterest pins is actually more than 175 billion. In a single day, Pinterest is visited by 2 million users who save shopping pins on their boards.

#15. Line

Developed by Naver Corporation in 2000

Line, a Japan-based freeware app, is globally available messaging social network that enables you to share photos, videos, text messages and even audio messages or files. Any brands can create an official account on Line to share news and promotions, which will appear on their followers’ timeline.

LINE ranks among the highest-grossing mobile gaming app publishers. It has generated 22 million dollars in mobile gaming revenues. Line ranked among most popular mobile messenger apps based in Asia 2019.


Social networking is here to stay however; nothing is possible without social media coverage. There is a networking platform for every person. Regardless of any fact, it is extremely important for you to consider whether your target audience is active on the social media platform you choose. For instance Facebook tends to cover a wide range of interests and topics, whereas LinkedIn has a bend towards professional data. It is highly important for you to proactively check all details for maximum optimization. Now you can enhance your social media presence by creating an App with Appy Pie’s app builder.

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About The Author

Shivani Sood, senior content writer at Appy Pie, is passionate about writing. Over the 16 years of her vast experience she has been writing and editing for media and publishing houses on various subjects. All her life revolves around words and grammar. She loves to write on any and every topic on the earth. In her free time she enjoys reading and gardening. She is an ardent cook and loves to create new recipes.

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