7 Ways to Use Real Estate Marketing Automation
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A real estate business is usually more challenging than many real estate agents believe. Once your business grows beyond a certain level, it can become arduous to deal with your clientele, and ensure a smooth working environment for your business.
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Over the years, there have been various suggestions on how real estate can be managed more efficiently. Current industry trends point towards a rather radical solution for the real estate industry – automation. Automation in real estate is not a new concept. However, its real-world applications are still limited to a certain extent. According to research, almost 40% of tasks in real estate can be automated.
The main purpose of real estate marketing automation is to save time. In this small guide, you will learn the importance, benefits and how you can apply real estate marketing automation to your business. However, before we jump into it, here is an infographic stating how automation can impact real estate.
What is Real Estate Marketing Automation?
Automation is essentially a way to reduce manual work and let your tools do more for you. In real estate, workflow automation can be used to automate email workflows, notifications, and internal integrations between various software used by real estate businesses.
Real estate automation is a way to reduce the workload on your employees by automating menial tasks to help make their work more efficient and easier. Automation is generally used to simplify their work by taking the mundane and repetitive tasks and have automation software work on them.
Real estate marketing automation, in particular, utilizes automation technology to automate marketing campaigns such as social media marketing, mobile messaging, etc.
Marketing automation tools have been around for years. However, their true scope is yet to be utilized. Here are some of the benefits marketing automation tools bring to your business
Benefits of Using Real Estate Automation Software
Real estate marketing automation’s main purpose is the manipulation of various business data. This brings many benefits to your business. Here are the main ones:
Automation ensures that the data that is being used by your agency is up-to-date, clear, and consistent. This smoothens the business process and minimizes data loss. It helps create a consistent flow of data within your business.
Workflow automation brings a new level of efficiency to your real estate business. Automation takes care of all the menial and mundane tasks within the business. This helps your business become more efficient. It also leaves more time for your employees to help them focus on more important tasks and generate stronger results for your business.
According to a survey, 20% of man-hours are spent doing menial tasks that can be automated easily. Automation ensures that employees are faster with their work and also get more time for important business-related tasks.
7 Ways to Use Automation in the Real Estate Business
It is time for us to move on to the most important part. Here are 7 different ways automation can be used in your real estate business:
- Automated Lead Generation
- Segmentation and Syncing Leads
- Nurturing Leads
- Data Entry
- Transaction Management
- Reminders and Notifications
- Activity-Based Information Workflows
Lead generation is an extremely important process in marketing. Without a proper lead generation strategy, a business will collapse. For a real estate business, each lead can be worth millions of dollars, which is why you must ensure a proper lead generation strategy is executed.
With automation, you can standardize your lead generation strategy to ensure maximum possible success for your business. Everything from collecting email addresses of potential clients to sending them marketing copies can be automated with the help of a real estate workflow automation software.
Appy Pie Connect provides many automated integrations that can be used to automate lead generation.
Generating leads is the tip of the iceberg. For a real estate business, every lead is different. Since every potential client has a different expectation from you, it becomes important to segment your clients and ensure they get the best possible experience.
This means that each client must be categorized and they must receive marketing copy for what they want. With automation, you can collect client preferences and segment them into the right categories.
This ensures that you provide your leads with what they want, increasing your chances of converting them into customers. This automation helps your leads sync with the right teams of your real estate business. For example, a client looking for a penthouse apartment will automatically be segmented and synced for your team that specializes in selling penthouse apartments.
Simply generating and syncing leads isn’t enough. Every lead must be nurtured especially in the real estate business. Automation can help make the nurturing process simpler. You must nurture each lead with your marketing until they turn into a customer. Automation can help nurture leads. You can automate various parts of the lead nurturing process such as sending automated emails, asking for client feedback, etc.
With workflow automation software as versatile as Appy Pie Connect, it is possible to create entire automated workflows dedicated to lead nurturing using CRM and other tools.
One of the most popular applications of workflow automation is data entry. A modern-day real estate business must deal with enormous amounts of data while working.
To manage this data, one must create a dedicated database. Traditionally there would be dedicated teams to data entry. However, data entry is boring menial work.
With an automation software, data entry can be completely automated leaving your employees more time to be productive with their other tasks. According to a research, automating data entry can save up to 9 hours every week per employee.
With the number of customers a real estate has to take care of, it can sometimes be impossible to keep track of all customers and their transactions.
Using automated integrations between CRM and transaction software, you can create automated task lists to help manage various client transactions.
Using various integrations with scheduling software, you can automatically send out work-related reminders and notifications both to your external customers and internal employees.
These reminders and notifications can include everything from a client meeting to remembering to nurture particular leads.
Instead of trying to mark dates on a calendar software you could simply integrate your favorite calendar tool with your CRM and mailing software to automate reminders and notifications. Here is an example of various popular integrations for Google Calendar that Appy Pie Connect offers.
As a real-estate business, it is natural for your business to track your leads occasionally to nurture them. Based on lead activity on your websites, you can create workflows that automate engagement with said leads.
With specialized lead engagement strategies, workflow automation can help engage your leads increasing your chances of directing leads into your sales funnel.
Those were 7 ways you can automate your real estate business. There are more use cases for real estate automation that are still being explored by real estate businesses. You can check out Appy Pie Connect’s 1000+ available software automation to find the one that fits your real estate business needs.
Automation is the future. There is no denying that. However, it begins with small menial automations to increase the efficiency of your work. Various real estate automation software like Appy Pie Connect are responsible for this monumental move to automation. It is a good time to start learning about their various applications and applying them to your business. Good Luck!