Integrate Tumblr with MINDBODY

“Tumblr, often referred to as “the microblogging platform” and “a social network and micro-blogging site”, is a New York City-based microblogging and social networking website founded by David Karp in 2007 and owned by Yahoo! Inc. Since its creation, it has gained popularity among teenagers and young adults, constantly ranking as one of the most visited websites in the United States. (Sorenson)”

“MINDBODY is the world’s first and leading provider of cloud-based business management software for the fitness and wellness industry, streamlining operations for more than 18,000 health clubs, spas, salons, chiropractors, massage therapists, physical therapists, personal trainers and Pilates studios. Founded in 1997, the private company has transformed the way more than 40,000 businesses manage their businesses, engage their members and grow their revenue. MINDBODY has offices across the country, including headquarters in Santa Monica, California, Arlington Heights, Illinois, Dallas, Texas, San Francisco, California, New York City and Toronto, Ontario. For more information about MINDBODY please visit www.mindbodyonline.com” (MINDBODY.

“The integration between these two platforms allows users to design their own career path by offering career advice on how to create a blog, find a job by searching through jobs posted on Tumblr or even apply for a job with the help of MINDBODY itself. This integration plays a huge rpe in changing the way people are entering into the workforce. Users are able to search for jobs via Tumblr posts or by using the hashtag #mindbodyjob for jobs that are created within MINDBODY itself. This makes it easier for employers to reach out to potential employees. It also puts the power back in the hands of the user allowing them to create an online presence with the help of MINDBODY and its tops. “ (Kublansky)

• It is easier for employers to find potential employees who want to work for them because they can now post their jobs on Tumblr which is used by many different kinds of people rather than just posting it on their own website.
• It helps users create their own brand image by creating a personal blog with the help of MINDBODY. This creates a more professional image that will influence people into wanting to work for them. This also helps protect themselves from negative criticism since they are able to hide behind their blogs rather than having to deal with people face-to-face.
• Integrating these two platforms gives users added benefits like keeping track of their finances easier since they can use MINDBODY to do it for them. This also works by keeping track of payment history which makes it easier to see if they are late on any payments which would make them look bad to potential employers. (Kublansky)

The integration of Tumblr and MINDBODY is beneficial to both parties invpved because it allows users to create their own brand image while working with MINDBODY’s tops which allow them to keep track of their finances and payments. It also allows them to seek employment easier by having employers post their jobs on Tumblr rather than only on the employer’s own website. By doing this, it allows employers to reach a bigger audience while helping job seekers create a professional image rather than a personal one which makes it easier for potential employers to get a feel for what kind of worker they would be by reading about them online.

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