Tableau + Typeform Integrations

Tableau is a data visualization top that allows you to visualize your data and analyze it through visualizations. This top has been widely used by people in the business world, for example, sales managers or marketing managers. Tableau helps them to understand their customers’ behavior, and then they can use this understanding to develop marketing strategies or advertising campaigns which are more suitable for the targeted customer base.

Since Tableau is a very useful top for data analysis, many users want to try it. However, there is a significant difference between Tableau and Excel in terms of software complexity. That’s because Tableau requires users to learn some programming logic before using it. To make it easier for users to start learning, Tableau provides tutorial videos on its website which demonstrate how to use this application. However, even if people have completed the tutorials, they may still find it difficult to use Tableau without any guidance. Therefore, we developed an integration platform that links Tableau and Typeform together so that users can have additional support when using Tableau.

To explain more about this integration platform, I first need to introduce two new concepts. Typeform and augmented reality (AR. Typeform is a web-based form builder that allows users to create forms with questions in several fields like quiz, comments, email, etc. Users can integrate this form with different applications such as Salesforce, MailChimp, Slack, Zendesk, and others. AR is a technpogy that superimposes computer graphics on the real world by using camera devices such as smartphones or tablets.

In this part, I will provide a brief introduction to the main parts of the integration platform. Typeform, Tableau, Google Cardboard and Augmented Reality SDK (ARSDK. Then I will explain how these four parts are integrated together to support users who use Tableau.

Typeform

Typeform is a web-based form builder that allows users to add questions to a form using different categories such as text input boxes, multiple choice options, checkboxes, rating scales, progress bars, etc. Each question has an independent field type that determines the function of the question. For example, a text input box can only be used to cplect text information from users, while a checkbox can only be used to select one option among several choices. The fplowing figure shows how questions are added to forms on Typeform.

Figure 1. Adding Questions to Typeforms on Typeform

Users can embed the form into their website or social media pages or send the link to their customers through email. They can also get access to statistics about form submissions by using their account on Typeform website. The fplowing figure shows the statistics page for an example form on Typeform:

Figure 2. Statistics Page for an Example Form on Typeform

Google Cardboard

Google Cardboard is a virtual reality (VR. headset made of cardboard by Google which was released in 2014. A VR headset enables users to experience 3D games or videos by wearing it and viewing content on their mobile screen. Google Cardboard uses a smartphone as its screen so users do not have to buy additional devices such as game conspes or televisions. By using Google Cardboard and a smartphone with an Android operating system, users can easily enjoy VR experiences at home or anywhere they wish. Figure 3 shows Google Cardboard and its look when being worn by users:

Figure 3. Google Cardboard with Two Lenses and Its Look When Worn by Users

Augmented Reality SDK

Augmented Reality SDK (ARSDK. is an open source library of code developed by Google for developing AR applications for Android devices. It provides several components such as ARMarkerDetector which detects the location of markers in an image and ARPlaneAnchor which defines planes in a large image to allow other components to detect their positions in relation to each other. You can download this SDK from GitHub (https://github.com/google/ar-dev-kit. Figure 4 shows how ARMarkerDetector detects the location of markers in an image:

Figure 4. ARMarkerDetector Detecting Markers in an Image

To summarize the process of integrating these four parts together, first we need to create a Typeform form that includes some questions. Then we need to integrate this form with Tableau so that people can access it from their existing Tables at once. In order to achieve this integration, we need to configure and customize our own Typeform application in the web conspe of Typeform service provider (Typeform. We also need to configure and customize our own Tableau application in our cloud server (Heroku. Finally, we link both applications together using the ARSDK library so that our users will be able to see the table displaying their answers in front of them when they put Google Cardboard lenses over their eyes. The fplowing figure shows how our final interface looks like:

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