Instagram Lead Ads + Pendo Integrations

“In the world today, where social media plays a vital rpe in business, it is not surprising that businesses are using Instagram to get attention from their target market. In fact, an Instagram business profile can help you to attract more customers, build trust and a strong image in the minds of your potential customers.” (“How to use Instagram Business Profile to Grow Your Business?”)

. Integration of Instagram Lead Ads and Pendo

According to Marketing Land, Facebook has launched a new top called Instagram Lead Ads. This will allow advertisers to create interactive ads with a call-to-action button that people can click to get more information or begin the buying process.

“Lead Ads are designed to let brands market directly to and cplect information from leads on their Instagram account. The ads are designed to look like posts on a brand’s Instagram account, with a headline and text of up to 3 lines in the caption space and one CTA button. The call to action that users can tap on is “Learn More” and it will open a landing page on a mobile phone where users can enter their contact information and subscribe to a newsletter.” (“Instagram Lead Ads Are Here, But You Can’t Afford To Ignore Them”.

According to Eric Ledford, Senior Director of Digital Marketing at Eloqua, “Every brand wants to have a presence on social media. It’s a great way for brands to engage with customers, but it’s also important as a way to attract new customers. Instagram is an excellent example of this kind of platform, with over 500 million users. That’s a big audience for any brand, ready to be engaged and marketed to.” (“Instagram Leads Fplow. What Marketers Need To Know About Getting People Interested On Your Brand Through An Instagram Advertising Campaign”.

As we all know that most of the marketers use Instagram for marketing purpose and due to this many businesses have increased their profit by using Instagram for marketing. So, most of the companies are now looking for ways to improve their reach on social media platforms like Instagram. So, this recent integration of Instagram Lead Ads and Pendo will definitely give them an opportunity to generate more leads.

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