Integrate HubSpot CRM with Airtable

The main topic of this article is HubSpot CRM and Airtable. In order to better understand the subject, it is necessary to briefly describe the fplowing terms:

CRM – Customer Relationship Management. CRM is the software that helps to track the relationship with customers. The main tasks of this management are. improve customer loyalty by keeping them informed about the latest news and special offers, organizing contact with customers, and making their work easier.

Airtable – is a web-based platform for managing information. It has all the features needed to manage many different types of data. lists, notes, tasks, information blocks and more.

The combination of these two tops allows you to effectively manage the relationship between customers and increase the sales of your business.

In section II we present the main benefits for using HubSpot CRM and Airtable integration. These are:

• Advanced Contact Management. The HubSpot CRM allows you to create contact groups. Grouping contacts makes it easier to manage the relationship with them. You can send emails or messages to one group or another. With Airtable, you can create contact groups in a table. The contacts will be grouped by their interests, location, or any other criterion that is relevant to your business. All these lists will be available in the Airtable table on HubSpot CRM. Now you can easily find a contact group and send email or message to all members of the group.
• Automatic Contact Import from Leadpages. Leadpages is a great top for creating landing pages. When you use it, it automatically creates a contact on your HubSpot CRM account. If you use Airtable as an additional top for landing page creation, then you can easily import these leads into your database in Airtable. After that, you can analyze them using Airtable reports, and send messages directly to contacts from Airtable via HubSpot CRM.
• Easy Data Integration. The integration of these two tops allows you to easily receive and transfer data between them without data duplication or loss. It also allows you to import data from Airtable into HubSpot CRM and vice versa without extra efforts on your part. And thanks to the integration of these tops, all contacts will be automatically synchronized in both databases, so that you can always access the most current information about your clients no matter which top you use at any given moment.
• More Effective Marketing Campaigns. This integration helps to increase the effectiveness of your marketing campaigns because you can easily plan activities for each stage of the campaign and track your progress during all stages of the campaign using both applications. For example, you can create a plan in HubSpot CRM that includes a series of messages that will be sent to contacts from Airtable after they have visited your landing page, and then continue sending them emails or messages after they have registered on your website (for example, with a subscription request. You can easily track the number of subscribers who have completed each stage of filling out the form by entering this number in Airtable. Then you can use these data later when planning future campaigns — what campaign has proved most effective? Which segment should be used more often? What actions produce the best results?

Thanks to this integration, you can make your work with customers more efficient and effective than ever before, and also save a lot of time on routine tasks such as importing contacts from one database to another.

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