Integrate Google Ads with Intercom

Appy Pie Connect allows you to automate multiple workflows between Google Ads and Intercom

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About Intercom

Intercom is a customer communication platform built for business, used by many businesses from small start-ups to global enterprises. It enables targeted communication with customers on your website, inside your web and mobile apps, and by e-mail.

Want to explore Google Ads + Intercom quick connects for faster integration? Here’s our list of the best Google Ads + Intercom quick connects.

Explore quick connects

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Connect Google Ads + Intercom in easier way

It's easy to connect Google Ads + Intercom without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Closed Conversation

    Triggers when you close a conversation. (Note: The "Reply and close" button won't trigger this. You must reply and then close the conversation separately).

  • New Conversation

    Triggers when a new conversation is created by a user in Intercom.

  • New Lead

    Triggers when a new Lead is created.

  • New User

    Triggers when a new user is created.

  • Actions
  • Create/Update Lead

    Create or update an Intercom lead. If an ID is provided, the lead will be updated.

  • Create/Update User

    Update a user within Intercom given their e-mail address.

  • Send Incoming Message

    Send a message from a user into your Intercom app. Note: you must have a valid plan on Intercom to access this action.

How Google Ads & Intercom Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Intercom as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to Intercom.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and Intercom

Google Ads?

Google Ads is an advertising platform developed by Google. It allows its customers to display advertisements on the Google search engine and other Google services, such as Gmail and YouTube. The advertisements can be text-based or rich media.

Google Ads offers three types of ads:

  • Text Ads. These ads can include a headline, one line of body copy, and two lines of display URL. The text ad consists of the title, meta description, and ad positioning.
  • Display Ads. These ads are not limited to text and can include images, videos, and animated content.
  • Mobile Ads. These ads are available in several different formats such as vertical banners and square units for mobile apps.


Intercom is a software company founded by Eoghan McCabe and Des Traynor, which produces a customer communication channel and a suite of tops for customer communication. Intercom’s products enable businesses to send targeted messages to their customers through email, mobile push notifications, web push notifications, SMS or via live chat. The company was launched in 2011 and has about 1,500 customers. The company’s headquarters is located in San Francisco, California. It has additional offices in Dublin, Ireland; Austin, Texas; London, United Kingdom; Sydney, Australia; and Toronto, Canada.

Integration of Google Ads and Intercom

Google Ad and Intercom help businesses advertise and market their products and services online and on mobile devices. They provide a variety of ad formats and marketing tops to help businesses connect with customers. Google’s clients can also use Intercom’s features to communicate with existing customers through email, mobile push notifications, web push notifications, SMS or live chat. Google Ad and Intercom do not currently work together as a single top for business owners. However, these tops can be integrated with one another using Appy Pie Connect. This integration enables business owners to achieve greater results from their advertising campaigns. Businesses can target more customers using Intercom’s messaging tops and integrate the data they obtain from this information into Google Ads.

Benefits of Integration of Google Ads and Intercom

Businesses that integrate Google Ads with Intercom benefit from the fplowing features:

  • Smarter Customer Communication with Intercom

Intercom enables businesses to communicate more effectively with their customers through a number of channels. Contact information, demographics, clicks, website visits, purchases, custom events and chat transcripts can all be obtained from Intercom’s tops. Using this information, businesses can create better advertising campaigns that target the right people with the right message at the right time through Google Ads.

  • Data Integration with Google Ads for a More Accurate Budgeting Top

The combined data from Google Ads and Intercom enables business owners to have a clearer picture of their customers. Data from both platforms can be used for campaign targeting with Google AdWords Data Studio reports. Data from both platforms can be integrated into Google Analytics as well as Power BI reports with just a few simple steps. This integration enables businesses to obtain the most relevant data from these platforms to create accurate reports that will help them identify potential problems or opportunities in order to make necessary improvements in their marketing strategies.

  • Better Customer Retention Using Google Ads and Intercom

Integration of Google Ads with Intercom enables business owners to segment their customers based on the data they obtain from Intercom’s tops. With this integration, business owners can leverage messaging tops like rich media banner ads to acquire new customers while targeting existing customers with better campaign management through Google Ads.

The process to integrate Google Ads and Intercom may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm