Drift + Facebook Messenger Integrations

Drift

According to the website of Drift, “Drift is a digital messaging platform that lets you connect with your customers in-app, instantly. It’s simple. It’s powerful. And it works.”

Here are the benefits of using Drift, according to their website:

• Automated 1:1 messaging based on behavior data. We cplect customer data like clicks and opens and use it to generate automated customer messages across multiple customer channels.
• Segmentation and automation. We bring together all of your customer data into one place so you can create segmented customer groups and automate customer messaging.
• Smart campaigns. We help you build campaigns based on any customer data point, including web activity, in-app behavior, CRM data and even Facebook data.
• Analytics & reporting. We provide detailed dashboards that let you see how your campaigns are performing and who is engaging with them.

Facebook Messenger

Facebook Messenger is a messaging app available for Android and iOS devices that allows users to chat with each other through voice and text. The app also allows users to send stickers, video calls, and make payments without leaving the app. Users are able to send messages either one-on-one or in a group setting within the app. In order to use the app, users must first have a Facebook account. Users also have the option of creating a separate Messenger account linked to their Facebook account or having both accounts linked to their Facebook account (similar to a Gmail account. When users go back to Facebook on their browser or mobile device, they will be able to access their Messenger chats in the top right corner of the screen by opening up the “Messages” icon on the top right of their screen next to the search bar.

Integration of Drift and Facebook Messenger

According to this article from AdWeek, “The integration will allow marketers to send messages from within Drift’s platform and leverage Facebook’s wealth of targeting options to deliver personalized marketing messages across both apps. Additionally, Drift says it will serve as the messaging platform between Facebook’s new chatbot product (M. and its business pages.”

This article from Search Engine Journal states that “The news about Drift’s integration with Facebook Messenger is interesting because it represents a major move by Facebook itself to expand its Messenger platform beyond just consumers and into the world of B2B marketing.”

According to this article by ZDNet’s Steven J. Vaughan-Nichps, “The most obvious benefit is that Drift users can now use Facebook Messenger to message prospects and customers already processing purchases through Drift, which is useful for businesses that need immediate response from an incoming lead or customer.” He continues, “The more subtle benefit is that businesses can now use Facebook Messenger for more than just basic customer service interactions, for instance for sales as well as marketing support.”

Benefits of Integration of Drift and Facebook Messenger

According to this article by Marketing Land, “This integration enables marketers to send personalized in-app messages through the Drift or Facebook Pages messaging feature. With this new integration, marketers can deliver personalized messages to their leads directly in-app while they interact with content within their app without leaving or being interrupted by a pop-up or modal window.” The article also states that “the integration would also enable Drift users to add a ‘Chat’ button on their websites that would direct visitors to open up a conversation with them on Facebook Messenger instead of having them leave their site in order to do so.” The article concludes that “this new integration should give marketers more flexibility in how they want to communicate with their customers, plus provide an opportunity for deeper relationship building via these conversations.”

This article from Search Engine Journal states that “Marketers will be able to use Facebook Messenger as a way to grow their audience outreach and improve conversion rates by reaching out to potential customers who aren’t actively looking for a spution but may be interested if presented with a compelling offer at the right time.” This article from Ad Age suggests that “the ability to connect with those who have already opted into contact through a marketing campaign is an enormous opportunity for marketers. It could also help prevent companies from spamming people who had previously said they didn’t want to hear from them again.”

The process to integrate Drift and Facebook Messenger may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.