Blog Article

Wix vs. Shopify: Which Solution is Better in 2024?

Samarpit Nasa
By Samarpit Nasa | Last Updated on May 5th, 2024 7:51 am

In 2024, the digital landscape continues to evolve, making e-commerce platforms more crucial than ever for businesses aiming to thrive online. Wix and Shopify stand out as two leading solutions, offering robust features tailored to diverse business needs. With the rise of workflow automation tools, selecting the right platform that integrates seamlessly with various applications and services is paramount. This blog dives deep into the comparison between Wix and Shopify, focusing on their integrations, pricing, ease of use, and more, to help you decide which platform suits your business best in 2024.

Table of Contents

What is Wix?

Wix is a versatile and user-friendly Shopify alternative platform designed to simplify the website creation process for individuals and businesses alike. With its intuitive drag-and-drop interface, Wix allows users to construct custom websites effortlessly, without the need for coding expertise. This feature democratizes web design, enabling both novices and professionals to bring their digital visions to life with precision and creative freedom..

The platform caters to a broad spectrum of users, from budding entrepreneurs and freelancers to large enterprises and online stores, offering a wide array of functionalities tailored to various needs. Wix's extensive design options include a rich library of fully customizable templates, ensuring that every website can have a unique look and feel. Wix is equipped with robust e-commerce capabilities, allowing users to sell products, manage orders, and accept payments online through a secure and straightforward setup process. Its platform supports an array of payment methods, including credit cards, PayPal, and other online payment solutions, providing flexibility to both website owners and their customers.

Wix integrations with numerous third-party applications is another cornerstone of Wix's offering, enhancing its functionality and versatility. Through the Wix App Market, users can access a wide variety of apps and services, ranging from marketing and SEO tools to social media integrations and customer support widgets. This ecosystem enables website owners to extend the functionality of their sites, tailoring them to specific business needs and customer expectations.

What is Shopify?

Shopify is a leading e-commerce platform that has revolutionized the way businesses of all sizes—from small startups to large enterprises—create and manage their online stores. As a comprehensive solution, Shopify offers a vast range of features designed to facilitate every aspect of e-commerce, including streamlined payment processing, efficient inventory management, and detailed analytics to track and improve the performance of your store. While also enabling seamless upsell opportunities to maximize your sales potential.

One of the key strengths of Shopify is its user-friendly interface, which allows even those with minimal technical expertise to set up a professional-looking online store quickly. This ease of use does not come at the expense of functionality, as Shopify provides robust tools for product management, allowing for the addition of products, the customization of listings, and the organization of items with various variants and options.

Inventory management is one of the best Shopify apps, designed to be both intuitive and powerful, enabling merchants to track stock levels, set up automatic restock notifications, and manage suppliers all from within the platform. This comprehensive approach helps to prevent stockouts, manage inventory across multiple locations, and streamline the supply chain.

Shopify integrations set it apart from many of its competitors with its extensive app marketplace. Shopify integrations cover a wide range of needs, from advanced SEO tools and marketing automation to customer support enhancements and beyond. The platform's openness to integration means that businesses can easily connect their Shopify store with various third-party services, including email marketing platforms, accounting software, and more, creating a cohesive and efficient workflow.

Wix vs. Shopify: At a Glance

Wix stands out for its user-friendly approach to website building. It's designed for individuals and businesses that prioritize ease of use and design flexibility above all else. The platform offers a wide array of customizable templates and a drag-and-drop interface that allows users to craft their online presence exactly how they envision it, without needing a deep understanding of coding or web design. This makes Wix an excellent choice for creatives, small businesses, and anyone looking to establish a professional online presence with minimal technical effort.

Shopify is tailored towards users seeking a robust e-commerce platform capable of scaling with their business. It's the go-to choice for merchants, retailers, and anyone looking to create an online store with powerful sales tools and functionalities. Shopify offers a comprehensive set of features specifically designed for e-commerce, including inventory management, payment processing, shipping solutions, and extensive analytics to track and enhance business performance. The platform's vast ecosystem of apps and integrations allows users to extend their store's capabilities, integrating everything from marketing tools to customer service apps seamlessly.

The choice between Wix and Shopify hinges on the specific needs and goals of the user. Wix is ideal for those who value simplicity, design creativity, and an easy-to-use interface for building a broad range of websites, from portfolios to basic online stores. Shopify, however, is better suited for users focused on building and scaling an e-commerce business, offering a suite of advanced tools and integrations that cater to the intricate needs of online sales and marketing. You can also learn how to add a Shopify chatbot to your page for better experience.

Wix vs. Shopify: A Comparison

Feature Wix Shopify
Price Starts from $27.00/month Starts from $27.00/month
Online Payment Processing Fees 2.9% + 30 cents; other fees vary by region and payment gateway 2.4% to 2.9% + 30 cents; other fees vary by payment gateway
Free Plan Yes No
Free Trial 14 days 14 days
Custom Domain Included Yes No
SSL Certificate Yes Yes
Checkout on Your Domain Yes Yes
Abandoned Cart Recovery Yes Yes
Unlimited Products Yes Yes
E-Commerce Analytics Yes Yes
Accept Payments on Facebook, Instagram, and Amazon Yes Yes
Customer Accounts Yes Yes
Gift Cards Available through Gifted third-party apps Yes
Discount Codes Yes Yes
File Size 1 GB file size limited 5 GB file size limited
Multilingual Capabilities Yes Yes
Automatic Tax Calculations On Business Unlimited and Business VIP plans Built-in functionality for US, EU, UK, and Canadian users
Product Options and Variants Six product options; 100 variants per product; manage 1,000 total variants Three product options; 100 variants per product
Transaction Fees No Shopify Payments: none;

External payment gateways: 0.5% to 2%
Dropshipping Options On Business Unlimited and Business VIP plans Extensive options via third-party apps
Mobile Apps Wix Owner for iOS and Android Shopify and Shopify POS for iOS and Android
Integrations 300+ (not all e-commerce-focused) 6000+ (all e-commerce-focused)
Customer Support Online help center, plus call-back and email Monday through Friday 24/7 online help center, chat, email, and phone

Ease of Use

Wix: User-Friendly Design for All Skill Levels

Wix stands out for its exceptionally user-friendly interface, tailored to users who may not have extensive technical skills or web development experience. The platform's hallmark feature is its drag-and-drop editor, which allows users to intuitively select, move, and manage elements on their website. This visual approach to website building makes it possible for anyone to design a website from scratch or modify templates to fit their brand's needs without touching a line of code.

Additionally, Wix's editor provides a highly visual and interactive experience. Users can see the changes they make in real-time, offering immediate feedback on the design and layout adjustments. This immediacy can be a significant advantage for business owners who want to maintain a hands-on approach to their website's development and iteration.

Shopify: A Steeper Learning Curve with a Strong E-commerce Focus

Shopify, while also designed to be user-friendly, caters to users with a more specific goal in mind: launching and managing an online store. This focus on e-commerce functionality means that while Shopify's interface is clean and logically organized, it introduces a range of features and settings that can be overwhelming to newcomers.

Shopify’s dashboard and settings are designed with the online merchant in mind, offering direct access to inventory management, payment settings, and analytic tools right from the start. While this makes Shopify incredibly powerful for e-commerce, it also means there's a steeper learning curve as users familiarize themselves with the breadth of tools and options available.

Pricing Analysis

Wix Pricing: Flexibility and Value

Wix provides a range of eCommerce plans designed to accommodate businesses of various sizes and needs. Starting at $27.00/month, Wix's pricing is slightly more accessible for small businesses or startups looking to establish an online presence without a hefty initial investment. The plans offered by Wix include:

  • Core ($27.00/month): This plan is perfect for small businesses, offering 50GB of storage, 5 hours of video time, and basic site analytics. It includes essential e-commerce features like abandoned cart recovery, a limit of dropshipping for 25 products, online payment acceptance, and the capability to sell up to 50,000 products. Additionally, users benefit from an events calendar app and a free professional logo maker.
  • Business ($32.00/month): Stepping up, the Business plan doubles the storage to 100GB and video time to 10 hours. It builds on the Core plan by offering advanced shipping options, dropshipping for up to 250 products, and support for up to 6 currencies. This plan is suited for growing businesses looking for more flexibility.
  • Business Elite ($159.00/month): Aimed at large enterprises, this plan offers unlimited storage and video time, advanced site analytics, and advanced e-commerce features, including unlimited product dropshipping and up to 11 currencies. It's designed for businesses that need extensive online store capabilities.

Shopify Pricing: Comprehensive E-commerce Focus

Shopify's pricing strategy is tailored towards providing a comprehensive e-commerce solution, with plans starting at $29.00/month. The available plans include:

  • Basic Shopify ($29.00/month): Ideal for new online stores, offering all essential features, including unlimited products, abandoned cart recovery, and a 2.9%+30¢ transaction fee.
  • Shopify ($79.00/month): Offers more advanced features such as professional reports, international pricing, and reduced transaction fees of 2.6%+30¢, making it suitable for growing businesses.
  • Advanced Shopify ($299.00/month): Designed for scaling businesses, offering the best rates on transaction fees (2.4%+30¢) and additional features like third-party calculated shipping rates.
  • Shopify Lite ($9.00/mo): A lightweight option for adding e-commerce to blogs or existing websites, using Shopify's payment features without the full online store functionality.
  • Shopify Plus (from $2,000/mo): An enterprise solution offering custom terms, dedicated support, and advanced features tailored to large businesses.

Customer Support

Wix's Customer Support:

Wix's approach to customer support focuses on accessibility and self-help resources, supplemented by personalized assistance through call-back and email services.

  • Online Help Center: Wix boasts a detailed help center that covers a wide range of topics, from basic setup to advanced features. The articles are designed to guide users through various aspects of website and e-commerce store management.
  • Call-Back Service: Unique among website builders, Wix offers a call-back service, allowing users to schedule a phone call with a support agent. This service ensures that users aren't left waiting on the line, providing a more efficient way to get personalized help.
  • Email Support: For those who prefer written communication or need to send detailed inquiries, Wix provides email support. This allows for a more thorough examination of issues, with the convenience of responding at one's own pace.
  • Wix Community: Similar to Shopify, Wix has a community forum where users can engage with fellow Wix website owners. This forum is a great place for sharing tips, solutions, and getting advice from experienced users.

Shopify's Customer Support:

Shopify is renowned for its comprehensive customer support system, designed to assist merchants at any hour of the day. The platform's 24/7 support is available through multiple channels, ensuring that users can find help whenever they need it.

  • 24/7 Live Support: Shopify's round-the-clock access to live support is a major advantage for businesses operating in different time zones or those that require immediate assistance. Users can reach out via live chat, email, or phone, making it convenient to solve issues promptly.
  • Extensive Knowledge Base: Beyond direct support, Shopify provides an exhaustive collection of guides, tutorials, and FAQs in its online help center. This resource is invaluable for DIY troubleshooting and learning, offering insights into best practices for store setup, management, and growth.
  • Community Forums: Shopify's community forums are a vibrant space where users can share experiences, solutions, and advice. This peer-to-peer support complements the official channels, providing real-world insights and networking opportunities.
  • Dedicated Account Managers: For Shopify Plus customers, the platform offers dedicated account managers. These managers provide personalized support, strategic advice, and direct assistance, ensuring that high-volume merchants receive the attention and expertise they need to scale their operations.

Product and Inventory Features


Wix’s e-commerce platform is designed with simplicity and ease of use in mind, making it an attractive option for small to medium-sized businesses and entrepreneurs who are venturing into the online retail space. Here’s what Wix offers:

  • Unlimited Products: You can list as many products as you like, including digital goods, without worrying about hitting a limit.
  • Product Variants and Options: Wix allows for up to six product options (like size, color, etc.) and up to 100 variants per product. However, the total number of variants you can manage is capped at 1,000, which might be a limitation for stores with a large variety of product configurations.
  • Inventory Tracking: Keep a close eye on your stock levels with real-time inventory management. Wix notifies you when stock is low, helping prevent stockouts.
  • Product Collections: Organize your products into collections to make it easier for customers to find what they’re looking for, enhancing the shopping experience..
  • Digital Goods and Subscriptions: Sell digital products with a file size limit of 1 GB and offer subscription-based products with recurring payments.


Shopify, known for its robust e-commerce capabilities, offers a more comprehensive set of features designed to accommodate businesses of all sizes, including those with high volumes of sales and extensive product catalogs. Here’s a closer look:

  • Unlimited Products and Variants: Like Wix, Shopify supports unlimited products but offers a bit more flexibility with variants. You can have up to three options per product and up to 100 variants per product without a total variant limit.
  • Advanced Inventory Management: Shopify’s inventory system is more detailed, allowing for bulk product uploads, inventory adjustments, and the ability to track stock levels across multiple locations.
  • Barcode Support: Generate and assign barcodes to your products, making inventory management and sales processing more efficient, particularly for businesses with physical retail spaces.
  • Product Collections and Tags: Create collections based on product attributes like type, vendor, and inventory levels. Use tags to further organize and manage your inventory.
  • Selling Digital Products and Services: Shopify supports the sale of digital goods with a larger file size limit of 5 GB and offers options for selling services or digital products that don’t require shipping.


In the digital age, the security of an e-commerce platform is not just a feature but a necessity. Both Wix and Shopify understand this and have taken extensive measures to ensure that their users' and customers' data remain safe and secure. Here's a closer look at how each platform approaches security:

  • SSL Certificates: Both Wix and Shopify provide SSL certificates for all their websites, which not only secures data but also boosts customer trust and may positively impact search engine rankings.
  • Secure Checkout: Wix and Shopify offer a secure checkout process, which is crucial for maintaining the confidentiality of payment information. This includes the use of HTTPS protocols across their sites, ensuring that all transactions are encrypted.
  • PCI DSS Compliance: Both Wix and Shopify are fully Payment Card Industry Data Security Standard (PCI DSS) compliant, which means they adhere to the highest standards of security required by credit card companies.
  • Two-Factor Authentication (2FA): Both platforms offer two-factor authentication, adding an extra layer of security to user accounts. This feature requires users to provide two forms of identification before accessing their account, significantly reducing the risk of unauthorized access.

How to Integrate Wix vs. Shopify?

Integrations are a cornerstone for any e-commerce platform, significantly expanding its functionality. Shopify dominates in this arena with over 6,000 e-commerce-focused integrations, ranging from marketing and sales to inventory and customer service tools, offering unparalleled customization and efficiency for online stores. In contrast, Wix provides a more curated selection of over 300 apps, ensuring versatility but with a stronger focus on website design and basic e-commerce functionalities, catering to businesses seeking simplicity alongside their e-commerce operations. You can also integrate Wix with Shopify for even more functionalities.

Popular Wix Integrations

Popular Shopify Integrations


Choosing between Wix and Shopify in 2024 depends on your business needs, technical proficiency, and budget. Wix is ideal for those prioritizing design flexibility and ease of use, while Shopify serves best for users seeking a powerful, e-commerce-centric platform with extensive integration capabilities and robust sales tools. When making your decision, consider the long-term scalability of your platform choice. You may also want to consider platform migration services like LitExtension in case your needs change and you want to switch from Wix to Shopify or vice versa in the future.

Wix may be more appealing for businesses aiming for a unique brand presence online with less initial e-commerce complexity. However, Shopify stands out for businesses with a clear focus on growth, extensive inventory, and the need for advanced e-commerce features like extensive dropshipping support, advanced analytics, and global sales capabilities.

The integration of workflow automation tools and third-party apps can significantly impact operational efficiency. Shopify's vast marketplace offers a plethora of integrations with CRM systems, marketing tools, and other essential business applications, making it easier to automate and streamline various aspects of your business operations.

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Samarpit Nasa

Content Team Lead at Appy Pie