Best Marketing Automation Software

The 7 Best Marketing Automation Software in 2023

By Abhishek | Last Updated on July 17th, 2024 12:44 pm

Businesses are adapting to modern technology and embracing the intervention of new technology in their journey to success. To ensure maximum leverage of the latest technology, workflow automation is one of the most critical aspects to consider. Marketing teams are constantly juggling multiple tasks, campaigns, and assets, and without the assistance of marketing automation software, valuable time could be wasted on manual, repetitive tasks. According to global marketing professionals, marketing automation is the most effective digital marketing technique after content marketing (Source). To help you navigate the world of marketing automation, we've carefully curated a list of the best marketing automation software for 2023.

What Makes a Great Marketing Automation Tool?

Before diving into our top picks, let's establish what goes into making the best marketing automation tools. We've considered the following criteria to determine our recommendations:

  1. Automation Capabilities:
  2. The top marketing automation platforms should have the ability to automate various marketing channels, including email, SMS/text, digital ads, and social media. We've given preference to tools that excel in automating multiple mediums and offer user-friendly workflow builders for seamless automation.

  3. Integrations and Functionality:
  4. Marketing often involves a mix of tools, including CRM, content management, and pipeline management systems. The top marketing automation software should seamlessly integrate with these tools or provide built-in solutions to streamline workflows.

  5. Price-to-Value Ratio:
  6. Affordability is crucial, especially for small to medium-sized businesses. We've considered the cost-effectiveness of each tool while evaluating its value for businesses of different sizes.

  7. Ease of Use
  8. Learning curves are expected, but a tool should be intuitive enough to minimize the need for extensive customer support. The best marketing automation software offers excellent customer support or is so user-friendly that minimal support is required.

  9. Reporting and Analytics
  10. Comprehensive data analytics are essential for optimizing marketing strategies. We've focused on tools that provide robust reporting, customizable dashboards, and actionable insights.

    Best Marketing Automation Software in 2023

    Explore how you can elevate your marketing efforts and campaigns with our handpicked selection of the best marketing automation software for 2023. Streamline your campaigns, boost efficiency, and unleash the power of marketing automation to stay ahead in the dynamic world of digital marketing. Explore our top picks and supercharge your marketing efforts today.

  1. Brevo (formerly Sendinblue)
  2. Pros:
    • CRM, meeting scheduler, and marketing automation in one.
    • Automates over four marketing channels.
    • Offers a free plan.
    • Relatively simple and inflexible CRM.

    Brevo stands out with its hybrid approach, combining CRM, meeting scheduling, and marketing automation. Even on its free plan, it covers email, SMS, chat, and WhatsApp automation. The workflow builder offers extensive options, making automation intuitive.

    Pricing:Free plan available; Starter plan starts from $22/month (billed annually).
  3. HubSpot Marketing Hub
  4. Pros:
    • Seamless integration with HubSpot's CRM, CMS, and other solutions.
    • Extensive automation capabilities with user-friendly features.
    • High cost, primarily suitable for larger businesses.

    HubSpot Marketing Hub is a powerhouse in the marketing software industry especially due to its integrability with HubSpot CRM. While it comes at a premium price, it offers an extensive suite of tools, including a powerful workflow builder and comprehensive analytics.

    Pricing:Starts from $800/month (billed annually) for Marketing Hub Professional.
  5. Omnisend
  6. Pros:
    • Excellent support and comprehensive resources.
    • Free plan with advanced features.
    • Focused on eCommerce.

    Omnisend shines for small businesses on a budget. Its free plan offers advanced features, including email and SMS automation. The platform's support and educational resources are top-notch.

    Pricing:Free plan available; Standard plan starts from $16/month.
  7. ActiveCampaign
  8. Pros:
    • Extensive library of multilingual workflow automation.
    • AI functionality for email content generation.
    • Limited form creation templates.
    • Occasional UX issues.

    ActiveCampaign impresses with its vast library of pre-built automations and multilingual capabilities. It offers robust automation across multiple channels, although some users may encounter minor usability issues.

    Pricing:Starts from $49/month (billed annually) for the Plus plan.
  9. Klaviyo
  10. Pros:
    • User-friendly with drag-and-drop customization.
    • Large library of customizable templates.
    • Relatively fewer workflow options.
    • Relatively fewer workflow options.

    Klaviyo excels in user-friendliness, offering drag-and-drop customization for workflows, dashboards, and forms, and is one of the best email automation tools. While it provides fewer workflow options compared to some competitors, it is a solid choice for those seeking a straightforward automation solution.

    Pricing:Free plan available; Email plan starts from $45/month.
  12. Pros:
    • Automates a wide variety of marketing channels.
    • Customizable with code and Liquid for personalization.
    • Relatively expensive. is a marketing automation point solution excelling in automating email, SMS, Slack, and more. It offers customization options and robust A/B testing capabilities for optimizing campaigns.

    Pricing:Starts from $100/month for the Essentials plan.
  13. Encharge
  14. Pros:
    • Advanced event tracking and event management for SaaS
    • Deep two-way syncing integrations with CRM platforms and recurring billing providers
    • No eCommerce integrations

    Encharge is a marketing automation platform designed for B2B SaaS businesses. It has robust features to send behavior emails based on user activity (or inactivity). It supports company profiles and custom objects, as well as native integrations with the most popular CRM platforms.

    Pricing:Starts from $99/month for the Growth plan
  15. Ortto
  16. Pros:
    • Extensive user activity tracking and reporting.
    • User-friendly with accessible support.
    • Expensive

    Ortto offers an engaging interface for automating SMS and email campaigns. It excels in tracking user behavior and provides comprehensive reporting and analytics, making it ideal for data-driven marketers.

    Pricing:Starts from $99/month for the Professional plan.
  17. NotifyVisitors
  18. NotifyVisitors is a leading marketing automation software designed to streamline the customer journey and increase conversions.

    With NotifyVisitors, businesses can easily personalize their communication channels and create targeted campaigns that resonate with their audience. From email marketing to push notifications and pop-ups, NotifyVisitors offers a wide range of tools to boost customer interactions and engagement.

    With robust analytics and reporting features, businesses can track the performance of their campaigns and make data-driven decisions for continuous improvement.

    In today's digital age, NotifyVisitors is a valuable tool for businesses looking to enhance their marketing efforts and grow their online presence.

    • Send welcome emails, promotional emails, cart abandonment emails, etc
    • Track your campaign progress through in-depth analytics.
    • Create automated email campaigns to engage your customers.
    • Drag and drop content editor to customize emails.
    • A/B testing to find out the best email variation to work with.
    • To send more than 1000 emails you need to upgrade to their paid plan. (free plan offers 1000 contacts upto 1000 emails)


    Selecting the best marketing automation software is a critical decision for your marketing campaigns. Each of the mentioned tools offers unique features to cater to different business needs. To make the most of your chosen tool, consider integrating it with other essential software using Appy Pie Connect for a fully automated marketing process. By utilizing the best tools for marketing automation for your specific requirements, you can streamline your marketing efforts, enhance customer engagement, and ultimately drive business growth in 2023.

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