Standard Banner Sizes

Standard Banner Sizes for Websites and Social Media


Abhinav Girdhar
By Abhinav Girdhar | Last Updated on March 29th, 2023 11:54 am

Introduction

Appropriate sizes are one of the most crucial factors when designing banners for display advertising. The size of the banner can significantly impact how well ads perform and making the perfect decision can improve your marketing outcomes.

Fewer people will view or click on the suitable banner if you select the right banner. Or even worse, Google or social media sites won't make it public. So your entire investment of time and money into making yours a reality will be wasted.

This blog is for you if you want to know which banners are most frequently utilized online.

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TOP 4 Size Banners Comprise 86% of Total Ad Impressions

Banners are the most commonly used ad format on Facebook Ads, Instagram Ads or LinkedIn Banner. In fact, a whopping 86% of total ad impressions are made up of top 4 size banners. This indicates that advertisers primarily use banners for advertising their products or services. Like sizes are the second most commonly used ad size by advertisers. They usually appear in the right column of Facebook pages and take up the entire screen width. Currently, the top Four like sizes are equally popular among advertisers be it Twitter Ads, Facebook Banner, or Instagram Ads and they are:

  • 42% Medium Rectangle (300x250)
  • 24% Leaderboard (728 x 90)
  • 10% Mobile Leaderboard (320x50)
  • 10% Wide Skyscraper (160x 600)

Medium Rectangle (300x250)

Without the Medium Rectangle, no Display Ad campaign is complete. Therefore, the most crucial asset in your advertising toolbox is this standard banner, which accounts for 30-40% of all global inventory. It is well-liked because it functions effectively on desktop computers and mobile devices.

Medium Rectangle Banner Size

The 300x250 banner, which performs admirably on desktop and mobile devices and accounts for a sizable portion of the worldwide inventory, should undoubtedly be included in your inventory of banner ads.

Leaderboard (728 x 90)

This ad size, a horizontal banner, accounts for 15-25% of all global impressions and is the second most popular across all inventory. This banner, the Medium Rectangle, and the Mobile Leaderboard ought to cover most of your display advertising requirements.

Leaderboard Banner Size

The IAB's (Interactive Advertising Bureau) recommended banner sizes include the 728x90 Leaderboard, which is effective on the Google Ads or Display Network.

Mobile Leaderboard (320×50)

The most common mobile advertisement in browsers and applications is the 320x50 banner. If you want to enhance your ad reach in 2022, use this format for the banner, and you’ll succeed.

Mobile Leaderboard Banner

The Mobile Leaderboard makes up 10% of the total worldwide ad inventory.

Wide Skyscraper (160×600)

With 10-12% of the global inventory, this is the more popular of the two skyscraper banners, also known as a vertical banner. When deciding between the two, the Wide Skyscraper is your best option. However, there is a thinner variant of this advertisement, just named Skyscraper, with the dimension 120600 that is intended for websites that cannot fit the Wide Skyscraper.

Wide Skyscraper Banner

This banner size, positioned along a website's sidebar, is used by more websites than the slimmer Skyscraper size. The Wide Skyscraper makes up around 10-12% of the world's advertising inventory, whereas the Thinner Skyscraper makes up just 0.2%.

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A Complete Guide to Social Media Banner Sizes for 2023

Social Media banners are used by a lot of businesses, and they are very effective in promoting a brand. This is very important because you will be featured on the feeds of millions of users when your banner is uploaded on these social media platforms. In addition, a large variety of businesses have their own social media profiles, and this means that there will be a lot of potential leads if you do it right.

Social Media Banners

However, this is not easy to achieve. It takes a lot of effort to create one good banner that can be used by many brands in different industries. There are different kinds of banners that people use for their businesses, and they are unique to every business.

Facebook Ad Sizes

Facebook Ad Size Dimensions (in pixels) Description Small Square 250 x 250 Square ad that appears in the right column of the desktop News Feed. Medium Rectangle 300 x 250 Rectangle ad that appears in the right column of the desktop News Feed. Large Rectangle 728 x 90 Rectangle ad that appears in the right column of the desktop News Feed. Mobile News Feed 320 x 50 Mobile News Feed ad that appears on mobile devices. Mobile In-Stream 300 x 250 Mobile In-Stream ad that appears on mobile devices. Mobile Carousel 1200 x 600 Mobile Carousel ad that appears on mobile devices.

  • Maximum file size: 30 MB
  • Image size: 600 x 600 pixels
  • Resolution: 1080 x 1080 pixels
  • Image ratio: 1.91:1 to 1:1

Facebook Carousel Ads Sizes

  • Image size: 600 x 600 pixels (Images); 120 x 120 pixels (Videos)
  • Resolution: 1080 x 1080 pixels
  • Image ratio: 1.9:1 to 1:1​​

Facebook Instant Articles Ad Banner Size

  • Image size: 600 x 600 pixels (Images) ; 120 x 120 pixels (Videos)
  • Resolution: 1080 x 1080 pixels
  • Image ratio: 1:1

Facebook Stories Ad Banner Aize

  • Image size: 500 pixels wide
  • Resolution: 1080 x 1080 pixels
  • Image ratio: 1:1

Facebook Marketplace Ad Banner Size

  • Image size: 600 x 600 pixels for (Images); 120 x 120 pixels (Videos)
  • Resolution: 1080 x 1080 pixels
  • Image ratio: 1:1
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LinkedIn Banner Size

Ads, events, and original content posted on Linkedin also contain banners. Suppose your banner will not be displayed in front of mobile audiences. In that case, it is recommended practice to fetch image files scaled in 1.91:1 or 1:1 aspect ratios when running LinkedIn ads with only one photo. Choose a 16:9 aspect ratio image with a resolution of 1774 x 998 pixels for optimum effects.

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Instagram

  • Instagram ads: 1080 x 1080 Pixels
  • Instagram Post: 1080 x 1080 Pixels(1:1 ratio)
  • Profile photo: 360 x 360 Pixels
  • Landscape photo: 1080 x 608 Pixels (1.91:1 ratio
  • Portrait: 1080 x 1350 Pixels (4:5 ratio)
  • Instagram Story: 1080 x 1920 Pixels (9:16 ratio)
  • IGTV cover photo: 420 x 654 (1:1.55 ratio)
  • IGTV and Reel video: 1080 x 1920 Pixels (9:16 aspect ratio)
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Twitter

Twitter banners, also known as "header" graphics, should have a precise aspect ratio of 3:1 and be 1500 x 500 pixels in size. You should also import your banner image as a JPG, PNG, or GIF. We know how difficult it can be to find images and videos that adhere to platform standards and make your banner look as good as possible.

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Conclusion

The size of the banner can have a significant impact on how well ads perform online. The IAB's recommended banner sizes include the 728x90 Leaderboard, which is effective on the Google Display Network. If you are good at designing, you can use banner designing tools, but hiring a professional for this work is better.

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Abhinav Girdhar

Founder and CEO of Appy Pie