Most Popular Google Display Ad Sizes 2022

Google Display Ad Sizes: Everything You Need to Know


Neeraj Shukla
By Neeraj Shukla | Last Updated on February 22nd, 2024 2:42 pm

Google Ads is one of the most popular and effective online advertising platforms that allow businesses to place ads on Google's search engine results pages (SERPs). When someone searches on Google for a term related to your business, your ad may appear at the top of the SERP, giving you a chance to reach potential customers who are actively searching for what you offer. In addition, Google ads can be customized to target specific demographics, interests, and locations.

Creating a Successful Google Ads Campaign requires a lot of experience and understanding of the Google algorithm. In addition, you need to learn how to use Google Ads, you need to come up with a campaign strategy, and you need to be able to track your results. The effectiveness of your Google advertisements depends on various criteria, but display ad size must be noticed. So in this article, we're going to discuss some of the best image size options for you to use in Google Ads.

Most Popular Google Display Ad Sizes

Google offers a variety of display ad sizes to choose from, depending on your objectives and where you want your ads to appear. The most popular Google display ad sizes are:

Square - 250 x 250

The square ad is one of the most popular ad sizes on the Display Network. It works well with different content and can be placed in other pages' areas.

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  • google ads 250x250
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  • google ads 250x250
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  • google ads 250x250
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Banner - 468×60

The banner ad is a classic size that has been around for years. It's still one of the most popular ad sizes on the Display Network.
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  • 468x60px Google Ads
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  • 468x60px Google Ads
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  • 468x60px Google Ads
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Small Square - 200 x 200

The small square ad is similar to the square one but smaller. This ad size can be placed in smaller spaces on the page and still be effective. Square ads are small, so advertisers should expect them to outperform larger ad formats.
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  • google ads 250x250
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  • google ads 250x250
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  • google ads 250x250
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Skyscraper- 300×600

The half-page ad is a newer ad size that's becoming more popular. This ad size can be placed in various locations on the page and still be effective.

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  • 300x600px Google Ads
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  • 300x600px Google Ads
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  • 300x600px Google Ads
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Leaderboard - 728 x 90

It's a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. The leaderboard ad is similar to the banner ad, but it's larger. This ad size can be effective in grabbing attention and driving clicks.

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  • 728x90px Google Ads
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  • 728x90px Google Ads
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  • 728x90px Google Ads
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Wide Skyscraper - 160×600

The wide skyscraper ad is similar to the skyscraper ad but more comprehensive. This ad size can be effective in grabbing attention and driving clicks.

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  • 160x600px Google Ads
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  • 160x600px Google Ads
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  • 160x600px Google Ads
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Inline Rectangle - 300×250

The inline rectangle ad is similar to the square ad, but it's rectangular. This ad size can be placed in different areas on the page and still be effective.

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  • 300x250px Google Ads
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  • 300x250px Google Ads
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  • 300x250px Google Ads
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Google Ad Sizes for Mobile

Mobile traffic is increasing rapidly across the globe. This is due to the increasing number of mobile devices and the growing popularity of mobile applications and services. So, put the mobile experience foremost in everything you do. This also applies to your campaigns. There are a variety of ad sizes available for mobile ad units, but the best-performing Google Display Network ad sizes for mobile ads are:

  • 300 x 250 - Medium Rectangle
  • 320 x 50- Mobile Leaderboard
  • 320 x 100 - Large mobile banner
  • 250 x 250 - Square
  • 200 x 200 -Small Square

Do Google Display Ads Sizes Matter?

Google display ads come in a variety of sizes, and each size has its benefits and drawbacks. The size of a Google display ad may matter to advertisers for several reasons, including the amount of space available on a given page, the cost of the ad, and the amount of exposure the ad will receive. There are a few reasons why ad size matters to Google:

  • Ads that are a different size than what Google expects can throw off the formatting of a page. This can create a bad user experience, which Google does not want.
  • Ads that are the wrong size can also impact Google's ability to track impressions and clicks properly. This can lead to inaccurate data, which Google does not want.
  • Ads that are the wrong size can also impact Google's ability to generate revenue. This is because ads that are the wrong size may need to be able to correctly display all of the content they are supposed to, which can lead to fewer people seeing the ad and fewer people clicking on it.

The size of a Google Display ad can significantly impact its effectiveness. Ads that are too small may be overlooked entirely, while ads that are too large can be intrusive and off-putting. Ultimately, finding the right balance between size and placement is key to ensuring that potential customers see and click on your ad.

If you're planning to run your own Google Ad campaign, you should try Appy Pie Design to create effective Google Ads. With Appy Pie's Google Ads Maker, you can create a Google Ads banner in just a few clicks.

Some Important Tips for Designing Google Display Ads

In order to create a high-performing display ad, it's not necessary to be a professional designer anymore. Though we won't go into specific techniques and tools of design in detail, we're providing a few tried and tested design tips that can help you create better display ads, irrespective of the tools and techniques you're using.

  • Keep It Simple

    The pictures should be easily recognizable and high quality because people will look at your display ad only for a few seconds. The same goes for texts in your ad, the more concise headline, the better.

    Note: If we talk about the subject, we should always use single images rather than going for collages. They always perform better.

  • Strong Value Proposition

    Apart from just using a large font that is easy to read, the text accompanying your pictures should instantly convey value. You can also start using context words in order to build trust and alert words to get your readers' attention. However, the most important thing is to convince the users to click on the button by telling them what they will miss if they don't.

  • Consistency is the key

    In order to make your display ad stand out, you can use multiple colors. However, it's essential to keep the consistency of your brand. Never use those color palettes that can clash with your brand logo or look similar to other branded logos. Also, coordinate the appearance of your display ad along with your business's landing page.

    Pro Tip: One of the most overlooked aspects of brand consistency is its landing page. Your customers always admire consistency. It increases conversions and builds trust.

  • Use an impressive Call to Action

    Your CTA must consist of some action words such as a watch, see, and try in order to urge your customers to take immediate action. Additionally, your comments should be able to convince your users that if they click on the ad, they will get what they're looking for.

  • Test Your Ads

    Just like your text ads and landing pages, your display ad isn't complete until you create a competitor and put it on testing.

    Constantly testing your display ads is one of the best ways to learn what works best with your target audience and how to improve your display ads' performance. That doesn't mean you'll have to create two different ads. Instead, try to make small changes in the first copy of your display ad and see if the performance increases.

  • Customize Responsive Display Ads

    Responsive display ads are considered to be the most efficient ones but are known to offer less control over ad images. However, customize the feel and look of your display ads in order to make them more appealing to customers.

How to create your own Google Ads Banner in easy steps?

  1. Go to Appy Pie Pie Google Ads Maker
  2. Pick a banner template from the range of sizes
  3. Enter your ad’s headline and description
  4. Customize your ad design with the easy-to-use editor
  5. Download your high-resolution Google Ads banner file in just a click.

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Neeraj Shukla

Content Manager at Appy Pie