Lead Generation Website - Appy Pie

How to fix the Most Common Lead Generation Website Problems?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on December 29th, 2023 8:43 am | 5-min read

Back in the 19th Century, tv commercials and posters were enough for promoting your brand. However, with the intense internet wave, tactics for marketing the brand and generating leads started changing. Over time, businesses initiated creating their websites to attract, engage, and convert prospect leads to customers.

Creating your own business website, undoubtedly became easy with no code platforms but choosing the best colors for a user interface, customizing the text and images for attracting other businesses, optimizing the website for lead generation, etc. are still difficult tasks for businesses. There are many problems faced by businesses that dry up the process of lead generation. In this blog, we are going to discuss the most common problems of the lead generation websites and the ways to fix them in detail. Before we start our discussion, let us understand how small changes on your business website can increase generating leads by 4x.Lead Generation Problems - Appy Pie

What is Lead Generation?

Since you landed on this blog post, you must be familiar with lead generation. In a nutshell, the process of identifying potential customers for your business’ products or services is known as lead generation. This process is not only about promoting your brand with a business website or app. Lead generation process is about increasing the brand visibility to captivate the interest of your customers. To know more about the process of lead generation, you can watch this educational video.
(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) Most businesses especially start-ups face problems with lead generation. In this digital era of constantly updating trends, businesses need to maintain their pace for a smooth lead generation process. It is not a complex process but needs strategies to be effective. One of the easiest ways to attract the maximum audience is to design your own website, after taking the lead generation website tips and learning from mistakes from others’ websites. Let us discuss in detail about the most common problems associated with business website. We will discuss solutions also which can help you to make the best lead generation website online.

Problems and Solutions | Lead Generation Website

Every business website is unique and puts its best efforts to captivate people’s attention. Your business website can stand out among competitors without burning holes in your pocket. Here we are mentioning a few of the most common mistakes that can be avoided by turning your website into a lead generating machine. For your convenience, we are going to suggest some of the solutions that can be easily and feasibly deployed to your website.

  1. Homepage and Landing Page
  2. Every business website has a homepage that showcases the overview of your complete website. It is used to highlight the products and services details, team members, and everything which a user must know before start exploring your website. Many businesses consider the homepage as the only page to generate leads. They tend to ignore the other pages of the website in terms of design and optimization. Although, users can land on any page of your website so you must take care of the complete website. If there is no such page, then with the help of Boxmode you can easily create and improve the site in such a way that it will have a positive effect on business Every page of your business website must be optimized to the fullest. Not just the homepage be focused upon, but every other page of the website needs a special treatment. Every page must have a crisp and clear design, carefully optimized, and have enough potential to generate leads. For designing graphics, editing your images, making a logo, and experiment with other graphics, you must try Appy Pie Design for the best of results.

  3. Optimization
  4. A beautiful and attractive website can captivate the attention of people, but it might not sufficiently generate leads. Many businesses either make the website’s interface cluttered or miss to add CTAs on it. Also, few businesses put sliders on their website which fail to produce maximum results. Designing a website requires time, skills, and proper research of the audience. For the best of results, a business website must have a clear navigation menu, properly placed CTAs and every information must be in place to increase its effectiveness. You must assure that CTA must be clearly visible, images should be of HD quality and content needs to be precise. Your business website must encourage visitors to navigate more and finally make a purchase.

  5. Search Engine Optimization (SEO)
  6. Search engine Optimization is the practice to generate organic or non-paid search engine results. It is about increasing the quality and quantity of your website traffic and exposure to your brand. The best SEO practices are not only about focusing on keywords but also on the title, URL, meta description, headers, links, content, and much more. Many businesses website face problems related to SEO either due to lack of knowledge or non-accessibility of appropriate tools. This might result in a reduction of website traffic and pulling qualified leads. You should make sure that your business website must rank higher in the search engine and bring high-quality traffic to your site. You can take care of crawl accessibility, keyword optimization, loading speed, and snippet markup to improve SEO results. You can take the help of lead generation website examples to make the best out of your business website. You can start with writing a product description which follows the SEO basics and further experiment with other sections. To learn how to write SEO optimized product description, you can check this video.
    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  7. Value Proposition
  8. A value proposition is a statement that answers the 'why' someone should do business with you. The main aim of your business website must be to assure users that they have landed in the right place. When designing the website, many businesses lack the user-centric content or try to boast their technical lingo. In short, won’t be able to clearly communicate with users. This results in diverting visitors to competitors’ websites. To assure, your business website generates maximum leads, you must take care of the communication language. It should contain clear headings, crisp content, and must have the option of live chat to users. You should clearly provide benefits and customer testimonials on your website for a better understanding. You can also integrate the chatbot with your website for a better value proposition.

  9. Updates
  10. The lead generation website needs to be constantly updated and follow the trend. Many of the businesses forget to frequently update their website after once setting it up. This might result in losing the quality leads, organic traffic as well as old customers. You must understand that designing a website is a never-ending process and website needs to be updated constantly. You must spend appropriate time maintaining the health of your website, updating trendy user-centric content, and innovating your site with constant intervals. Analyze your website data at monthly intervals and discover the points where you can make changes for better-generating leads.

Summing Up

At this point, you must have some clarity on how to build a lead generation website. Now, with the help of your knowledge and our suggestions, you must start creating your lead generation website. You might not have a perfect lead generation website at first, but you should keep learning from your mistakes and researching your audience for the best results. We recommend you take help of Appy Pie’s online website builder to create your website. It is one of the best platforms which can help building your business website. You need not to code even a single line with this platform. Appy Pie Website Builder is worth giving a shot!If you wish to tell us about any other mistake to avoid, you can write us in the comment section below!

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Abhinav Girdhar

Founder and CEO of Appy Pie

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