Conversational AI

Conversational AI: Case Studies on Effective Conversational AI Uses

Neeraj Shukla
By Neeraj Shukla | Last Updated on April 4th, 2024 12:40 pm

The world of technology is witnessing a game-changing evolution with the rise of Conversational AI, often harnessed through a no-code AI platform. This technology is reshaping various industries by redefining how interactions and engagements take place. This collection of conversational AI examples and case studies delves into the real-world applications of Conversational AI, highlighting its effective use in diverse sectors. From revolutionizing customer engagement and streamlining services to improving business growth, these studies illuminate how organizations harness the power of AI-driven conversations.

Travel: Skyscanner’s Facebook Messenger bot

Skyscanner is a leading online flight search engine, offering a user-friendly platform that simplifies the process of booking flights at the most competitive rates. In 2016, during the rise of conversational AI and chatbots, Skyscanner entered the scene by launching its Facebook Messenger bot. This innovative chatbot is designed to assist customers in effortlessly finding flights to their desired destinations through natural and uncomplicated conversations.

Their Facebook Messenger bot garnered significant attention and engagement, enhancing the convenience of flight searching and booking. This transformative innovation not only captured the interest of travelers worldwide but also brought about a paradigm shift in the way individuals approach and navigate the realm of air travel arrangements.

Banking: Bank of America’s Erica

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The bank is known for its technological innovation within the banking industry. It has pioneered digital banking solutions, mobile apps, and virtual assistants to enhance customer experiences and streamline financial interactions.

As part of its unwavering commitment to delivering unparalleled banking experiences, Bank of America unveiled its virtual assistant, named "Erica." The aim behind launching this virtual assistant is to revolutionize the way customers interact with their financial affairs. Now, Erica's capabilities span from offering personalized financial insights to assisting with transactions and addressing inquiries, all through natural language interactions.

As per the Bank of America, their AI has become a significant pathway for providing tailored experiences. Notably, in July 2023, clients interacted with Erica more than 333 million times, reflecting a 35% year-on-year rise. Furthermore, in the previous year, clients dedicated over 3 million hours to engaging with Erica, showcasing a substantial increase of 31%.

Healthcare: UnitedHealth Group’s Virtual Assistant

An American healthcare and insurance company, UnitedHealth Group UnitedHealth Group's Virtual Assistant marks a significant conversational AI example within the healthcare sector. With its sophisticated conversational capabilities powered by artificial intelligence, the Virtual Assistant emerges as a beacon of seamless interaction. Patients now have an unprecedented and user-centric method to seamlessly navigate healthcare-related inquiries, appointment scheduling, and services procurement.

UnitedHealth Group has witnessed notable improvements in its revenue and operational efficiency as a result of integrating this innovative Virtual Assistant technology. The integration of the conversational AI chatbot has not only improved customer engagement but also streamlined internal processes, reflecting the company's commitment to harnessing cutting-edge solutions for a comprehensive healthcare experience.

According to AllTheResearch, the global Healthcare Virtual Assistant Market's market size was valued at US$ 521.4 million in 2020. Projections indicate that by the conclusion of 2027, it is anticipated to surge to an impressive US$ 4,873.2 million, reflecting a significant compound annual growth rate (CAGR) of 33.8% throughout the forecast period.

Food & Beverage: Starbucks’ Virtual Customer Assistant

Starbucks, the renowned American multinational chain of coffeehouses and roastery, has also taken a bold step forward by introducing an advanced virtual assistant that has become the best conversational ai example This groundbreaking innovation has completely transformed the process of placing orders through the integration of messaging or voice interactions.

After integrating this sophisticated conversational tool, Starbucks has experienced a notable enhancement in its sales and overall customer engagement. This transformative step has yielded tangible benefits, reflecting the brand's commitment to providing a seamless and technologically advanced experience to its customers.


All case studies in this blog widely illustrate the impact of Conversational AI across a wide array of sectors. As technology continues to advance at an unprecedented pace, organizations are finding innovative ways to leverage the power of AI-driven conversations. From revolutionizing customer engagement to streamlining operations, and improving business growth, the applications of Conversational AI are both diverse and impactful. if you want to implement an AI-powered chatbot like the above-mentioned businesses, you can create it in minutes with Appy Pie Chatbot Builder.

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Neeraj Shukla

Content Manager at Appy Pie