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How Business Automation Is Important for Entrepreneurs?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on February 15th, 2024 12:26 pm | 5-min read

In today’s competitive world, most of the youngsters are experimenting with their skills and knowledge by starting their own businesses. Various business owners or better known as entrepreneurs find it difficult to manage multiple tasks altogether and run their business smoothly. However, in the present era of digitization, every task can be easily administered by automating the workflows.*

While speaking about workflow automation, we refer to a system that can perform repetitive tasks with minimal error. Generally, this system makes use of artificial intelligence to constantly improve the performance and for efficient automation. Workflow automation is not a luxury but a necessity for budding entrepreneurs due to its endless benefits. For instance, if you integrate Gmail with Google Spreadsheet, then every time your business account receives the mail, the details will automatically get filled in a spreadsheet for future references. In this blog, we are going to discuss the benefits of business automation and how it helps you easily manage your daily business tasks. Before going ahead, let us go through some amazing facts related to workflow automation:Appy Pie - Business Automation

Why Business Automation Is Important For Entrepreneurs?

An entrepreneur must be able to capture new leads, able to build customer loyalty and easily track the business growth for the success of their business. However, administering every process with full efficiency might be difficult for startups. You may think these workflows as fantasy, however, for millions of tech-savvy successful entrepreneurs, this is a ground reality. There are various tools and software available online which can help you automate your regular business workflows in just a few clicks. The combination of the right strategy and practical automated systems can easily give you an edge over your competitors. One of the best examples would be automating your customer support system with the help of AI-based chatbots to improve your customer retention rate and deliver an excellent customer service experience.Automation lets entrepreneurs accomplish the repetitive tasks like sending the push notifications for updating users of latest trends, emailing all the visitors of seasonal sales, analyzing the interests and behaviors of customers by their in-app activities, reminding employees to file their expense reports on time and much more. Advance AI-based systems let businesses collect data and analyze it to improve their workflows. Some businesses outsource a few of their operations while some other automate the operations on their own. To have a better clarification of outsourcing and automation, you must check this video.
(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) As per the latest research, 40% of startups automate at least one of their business processes to streamline their operations. Business automation gives entrepreneurs a chance to focus on the important tasks for the growth of their business and at the same time does not halt other activities that can help in long term success. Online business automation not only eases the day-to-day tasks but assist in improving long-term strategies.

How Entrepreneurs Can Automate Business Processes?

To automate business processes, entrepreneurs can start with the easiest operations first to get an idea of how automation is working. To start with, businesses can automate the following processes.

  1. Customer Support System
  2. For successful brand building, you should keep the customer satisfaction at priority. If the queries of customers are not solved in time, they might switch to your competitors. So, to assure that every query or doubt of your users gets resolved on time, you can automate the system by integrating chatbot to your website and mobile app. The AI-based chatbot must be built in a way that it can answer the general queries of customers and redirect them to the live support team in case of complex issues. This helps businesses increase customer loyalty and retention rate. You can try using Appy Pie’s Chatbot Builder to create your own chatbot and that too without coding a single line.

  3. Email Marketing
  4. To increase your brand visibility, it is necessary that you follow a well-crafted marketing strategy. Presently, email marketing is doing wonders for the entrepreneurs who target large clientele at one time. Automation can help you in taking huge benefits from your email marketing campaign. It can allow you to auto reply the consumers, sending the important notifications to all the visitors and customers in one go, and personalizing the emails. Automation in business can help you reduce workload of sending and tracking the emails and allow your marketing team to focus on other critical operations.MailChimp is a well-known email marketing tool which can be used to send emails to thousands of recipients at once. If the list of recipients is automatically updated in MailChimp every time a new user gets in touch with your company, it can improve the audience targeting. By integrating MailChimp with Google Forms, this workflow automation can be achieved easily. Appy Pie Connect is one of the best platforms available online for the workflow automation of every size of business. It is cost-effective software with a user-friendly interface that can integrate multiple platforms within a few clicks. Mailchimp Google form integration - Appy Pie

  5. Data Collection
  6. In this era where everything is getting digital, data is a new oil. You need to gather and analyze different types of data for continuous progress of your business. Being an entrepreneur, you may find it difficult to manage and utilize the extensive information. Business automation can easily aggregate your data from various marketing campaigns, social media platforms, in-app activities of users, website traffic, etc. and can help you in managing it efficiently. Irrespective of the type of information you wish to collect from your users, you can use the Google Forms to effectively research the market. And if the data collected can be directly used for marketing purposes, it can be like cherry on the cake. To automate this workflow, you can integrate HubSpot- Google Forms with the our highly efficient platform - Appy Pie Connect. Google form hubspot integration - Appy Pie

  7. Social Media Channels
  8. Social media channels are essential part of marketing strategy of any business, whether it is a giant one or the start up. Different social media channels like Facebook, Instagram, Twitter, LinkedIn, etc. allow you to target the diversified audience. But keeping the track of each social media platform might be a challenging task. Business automation can be a helpful in tracking the data from various social media channels. There are various social media tools that can help you automate your business effectively. To know more about these tools, you must check out this video.
    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) With all these social media tools, you can publish social media posts at once on most of the social media platforms, track the users activities, collect the insights to analyze the popularity of your product, inform the marketing team through mail each time a user likes, shares or comments on posts, and much more. Facebook is one of the oldest social media platforms which can improve your brand visibility. And LinkedIn, on the other hand, is known for generating leads. If you integrate Facebook with LinkedIn, you can leverage the power of social media channels to 4x. You can automate this workflow using Appy Pie Connect to get notified on LinkedIn userbase every time any of your targeted Facebook post gets updated by your company. Facebook linkedin intehgration - Appy Pie
Appy Pie Connect gives you the options to connect over 150+ apps and automate your business workflows. You can check out the list of available apps on Appy Pie Directory.

Summing Up

Automation can improve productivity and workflows efficiency across the board, which can help in increasing the revenues of company. Adding machines and intelligent software to your workforce rarely turns your existing employees useless; more often, it actually makes them even more productive. Happy Business Automation!

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Abhinav Girdhar

Founder and CEO of Appy Pie

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