How to Integrate MailChimp with Google Forms for Effective Market Research?


Tarulika jain
By Tarulika jain | September 18, 2020 5:09 pm  | 3-min read
Google Forms & MailChimp Integration - Appy Pie

Automated marketing campaigns are taking the marketing strategy of businesses to the next level. Automation makes the audience segmentation easy, improves social media integration, automates the flow of emails, effectively manages the lead generation and other mechanisms for targeting the users, and strengthen the online presence.

Both multinational or a startup, can automate the marketing campaigns by integrating the various services and tools with the help of third-party software. Just a simple integration of two platforms can increase the efficiency of the team and can help to improve the marketing strategies. In this article, we will help you to learn Google Forms- MailChimp integration.

Quick Overview of Google Forms and MailChimp

To improve the sales and revenues of any business, a company must effectively target and know their right audience, and then it must strive for improving their experience. For fulfilling both objectives, organizations conduct various email marketing campaigns, different surveys, and questionnaires, analyze the responses and feedback of users, and modify their marketing strategy.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

Google Forms and MailChimp are two of the best services available online to help you in knowing your user base, collecting leads, and increasing retention and conversion rates. Before a quick overview of both the platforms, let us go through some of the statistics:

Appy Pie - Google Forms & MailChimp Integration

Google Forms is a free market research tool for Google’s office suite. These forms allow organizations to conduct online surveys and quizzes to collect the information from their targeted audience and further analyze their interests and behavior. Any company can easily create the forms consisting of relevant questions and share with people via email or social media channels in the form of URL. Google Forms is the easiest and convenient way to interact with millions of people in one-go.

To have an in-depth knowledge of Google forms and how it can be used for marketing your brand, you can watch the complete video series on Google Forms, starting from below mentioned Video:

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

MailChimp is an email marketing tool that is used for sending emails to thousands of recipients at once. It assists businesses in creating and sending the mails, managing the subscribers, automating the email campaigns, and generating leads. It can be integrated with your business’ website and helps in collecting the important data related to users’ interaction with your website, list of users subscribed to your emails, and much more. In brief, it offers powerful tools to manage the collected information and utilize it to create effective email campaigns.

To know more about MailChimp, you can watch the video mentioned below:

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Both Google Forms and MailChimp are known platforms for getting the better insights of the targeted audience. Also, many companies are integrating both to automate the workflow and the seamless experience of users. Let us try to find the reasons how Google Forms-MailChimp integration can be a powerful tool for targeting the user base.

How Google Forms – MailChimp Integration Is Helpful In Market Research?

Google Forms & MailChimp Integration - Appy Pie

The integration of Google Forms and MailChimp can help in getting a better insight into the interests and behavior of the customer base. There are several benefits of integrating both the platforms. Some of them are mentioned below:

  • Allow collecting the detailed and insightful information on the customer base easily.
  • Creating surveys and sharing them with a diversified audience base can be done in a few minutes.
  • Integration is a cost-effective solution for advanced market research.
  • Help in sending personalized and customized emails to customers based on their preferences.
  • Improving lead conversion and customer retention rates.
  • Assists in analyzing the data and making marketing strategies.

Integrating Google Forms and MailChimp can result in increasing the brands’ position in the marketplace and becoming more popular among people.

How To Integrate Google Forms-MailChimp?

For making your email marketing campaign successful, you can easily connect your business MailChimp Account with Google Forms. There is several software that can be conveniently used to integrate Google Forms and MailChimp. But to connect them easily without coding a single line, you can choose Appy Pie Connect!

Undoubtedly, Appy Pie Connect is one of the best platforms available online for the workflow automation of every size of business. It is cost-effective software with a user-friendly interface that can integrate multiple platforms within a few clicks. To integrate your MailChimp and Google forms, you only need a Google account and MailChimp Account.

Connect MailChimp + Google Form

Once you find the Appy Pie Connect website, you must click on the App Directory to find the MailChimp on the list. After selecting the MailChimp, you must click on the icon given for adding the platform Once you click there, search for Google Forms for the successful integration.

After integrating both the platforms, whenever you get a new submission in your Google Form, automatically a subscriber will be added in the MailChimp mailing list with the help of Appy Pie Connect. This integration aims for steadily growing the email subscribers list without putting any manual effort.

To learn more about different integrations to automate the business workflows, you can visit the Appy Pie Connect App Directory.

Try Appy Pie Connect today!

Summing Up

For automating workflows and increase the productivity of your team, you must try integrating various platforms. In this digital era, you can easily streamline most processes in your company and focus on analyzing and creating marketing strategies to target the audience effectively. And Google Forms and MailChimp integration can turn out to be an effective tool for taking your business at new heights.

If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. – Ryan Holmes

To learn about various new and effective integrations of online platforms, you can comment in the section given below!

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Tarulika jain
About The Author

Tarulika, is a content writer who is amused by the world full of innovative technologies. Her observations poke her pen to curate the piece of writing which is combination of insights and surprises. She loves to read everything from poetry to fiction novels.

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