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Tracing the Evolution of Bank of America’s Iconic Logo: From 1904 Blue Eagle to the Present

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on April 6th, 2024 11:59 am

The logo of Bank of America was founded in 1904 and has changed over the years since then. If we talk about other American logos, other logos are more recognizable than Bank of America. The logo represents one of the largest financial institutions in the world that was designed by Saul Bass in 1969. The logo is known for its simplicity yet powerful impact.

However, what does the Bank of America logo actually mean? According to Saul Bass, the logo represents the tradition, solidity, and strength of the banking system of America. While blue and white colors in the logo represent stability and trustworthiness, respectively, the double A in the center symbolizes strength.

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The Story behind Bank of America Logo: Tracing its Evolution through History

The history of the bank of America logo started with the formation of Bank of America in San Francisco, California. It was founded on September 16, 1904. It is the 3rd largest bank in the world by total assets.

    1969-1980: American Bankers Association Logo

    In 1969, the logo used by Bank of America was similar to that of the American Bankers Association – a white logo depicting a snake with 13 stars and stripes at the back. The only difference is that it had the name “Bank of America” along with it.

    Bank of America Logo – 1969

    Before Bank of America adopted its current logo, it used a logo resembling the Roman numeral 100 (C). The logo was blue and had a white outline. The logo was also altered to appear inside a red rectangle.


    The bank’s logo underwent significant changes in the 1980s. The bank adopted a new logo with a red background and a circular symbol, which was placed inside a square. The sign combined the letters ‘B’ and ‘A.’

    Bank of America Logo – 1980

    In 1980 Bank of America had a new logo designed by Walter Landor Associates (WLA) in New York. The bank wanted to change its name to “BankAmerica,” but could not acquire the rights from another bank with the same name. That is why they only changed their logo to make it look more like a modern entity and not just another bank. WLA had the new logo designed based on the concept of “future vision,” which makes sense because this was the year when everything was computerized, and this is when people started talking about future computers that would be like robots. So the new logo was supposed to reflect this modern vision for banking.


    The Bank of America logo was again unveiled in 1998 when the bank merged with NationsBank. The Interbrand Corporation created the new logo in New York City. The goal was to make a simple logo that gave a sense of strength and stability. The Bank of America logo is based on the colors found in both the flags of North Carolina and California, two of the states where Bank of America had branches before the merger.

    Bank of America Logo – 1998

    The following significant change took place in 1998 as part of a rebranding process and included the adoption of a new slogan – “Bank of America: Be good to yourself.” The current logo shows an eagle holding arrows and an olive branch, symbolizing war and peace. The eagle has two stars on its chest representing the two companies that merged to form Bank of America, namely the National Bank of North America and Bank of Italy. Another interesting fact about this logo is that it is a B that has been rotated 180 degrees and flipped upside down. It took over 40 designers from Landor Associates to come up with this solution.


    The Bank of America logo is a trademark of the Bank of America Corporation. It is the central element of their visual communication program and a key to their brand image. The logo displays the company’s name in letters written on a blue background. The letters are in black font and are underlined by a horizontal red stripe.

    Bank of America Logo – 2018

    The latest version of the Bank of America Logo is much more interesting than its previous one. In 2018, the company’s logo was changed to make it look more colorful. The Bank of America Logo in 2018 was designed by Landor Associates and is represented by just one color – red. The current version of its logo has a combination of modern and classic signs. In addition, it includes an open book that is being held by a compass rose, symbolizing the company’s headquarters in the United States center.

So, there you have it! The history of the Bank of America logo. What do you think of the current design?

The logo of Bank of America is one of the most recognizable in the financial world. But what does it mean? The logo is a simple blue rectangle with the words “Bank of America” in white. But there’s more to it than that. The blue represents strength and stability, while the white represents purity and honesty. So, when you see the Bank of America logo, you should think of a strong, stable, and honest company. That’s the meaning behind the logo.

Evolution of Logo and Factors to keep in mind while Designing a Logo

A logo is one of the essential elements of a company’s branding strategy. It is a visual representation of the company and its values, and it can be a powerful tool for building customer loyalty and creating a recognizable brand.

A logo evolves as the company grows and changes. Therefore, the best logos are those that can adapt to the changing needs of the company while still maintaining a solid connection to the company’s roots.

Designing a logo is a challenging task. Creating a logo that will represent a company positively and memorably takes time, research, and creativity. If you are considering redesigning your company’s logo, here are a few things to remember.

  • Keep it simple: A logo should be easy to understand and remember. It should be instantly recognizable, even when seen from a distance.

  • Make it relevant: Your logo should reflect your company’s values and what you do. It should be unique to your company and not look like a generic template.

  • Consider your audience: Your logo should appeal to your target audience. It should be appropriate for the type of customers you want to attract.

  • Use colors wisely: The colors you choose for your logo can say a lot about your company. Be sure to choose colors that reflect the image you want to project.

  • Have it professionally designed: A professionally designed logo will be of high quality and will make a positive impression on potential customers.

  • Make it memorable: A logo should be easy to remember so that people can recall it when they see it again.

  • Use negative space: Negative space is the area around your logo’s main elements. Use it to your advantage by creating an eye-catching and unique design.

  • Think about typography: The font you use in your logo can significantly impact. Choose a font that is easy to read and conveys the right message for your brand.

  • Get feedback: Before you finalize your logo, get input from others. See how they react to it and if they can easily understand what your logo represents. A logo is an integral part of your company’s branding strategy. It should be simple, relevant, and recognizable.

Significant Benefits of Logo Design in 2023

A logo is one of the essential tools for small businesses. It is a visual representation of your brand that can be used on your website, business card, and other marketing materials. A well-designed logo can help you stand out from your competitors and attract new customers.

There are many benefits of logo design for small businesses. A brand logo can help you build brand recognition and loyalty. It can also help you communicate what your business is all about. Finally, a logo can make your small business look more professional and credible

If you are thinking about creating a logo for your small business, keep a few things in mind:

  • Your logo should be simple and easy to remember.
  • It should be relevant to your business.
  • It should be eye-catching and memorable.

Many online tools can help you design a logo for your small business. Some of these tools are free, while others are paid. But regardless of which device you use, the most important thing is to create a logo that is unique to your business and will help you achieve your business goals.

There are many benefits of having a logo for small businesses. A logo can create brand recognition and make your business look more professional. A logo can also help customers to remember your business. Creating a logo for your small business is easy with an online tool like Appy Pie’s Logo Maker. This tool allows you to create a professional logo for your business quickly and easily. You can try different logo designs and find the perfect one for your business. You can take your small business to the next level with a logo.

Are you a small business owner looking to make a big impression? A logo can help. A logo is more than just a design; it’s a symbol that represents your brand. It’s a tool to build awareness and instantly connect with your target audience. There are many benefits of logo design, but here are four that are especially relevant for small businesses:

  1. A logo can help you stand out from the competition

    A well-designed logo can help you stand out from the pack in a world where businesses are constantly vying for attention. Therefore, a logo is an essential part of your brand identity and should be carefully considered.

  2. A logo can make your business look more professional.

    First impressions are everything, and a professionally designed logo can give your business the edge it needs to attract attention and build trust. A logo says you’re serious about your business and invested in your brand.

  3. A logo can help you build a strong brand.

    A logo is the foundation of your brand identity. It’s the starting point for all your marketing and communications materials. A strong logo can help you establish a clear brand identity for building a successful business.

  4. A logo can be a powerful marketing tool.

    A logo can be used in various marketing materials, from business cards and websites to signage and packaging. A well-designed logo can help you build a robust marketing campaign to get your business noticed. A logo is a great place to start if you want to make a big impression with your small business.

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Steps to Design your own Logo with Appy Pie's Logo Maker:

  • Choose Appy Pie's online Logo Maker.
  • Log in to your account or create a new one.
  • Choose a template from the available Logo templates and click on the "Use This Template" button.
  • Go through the instructions for adding your text and icons and click on the "Save" button when you are satisfied with your logo design.
  • Click on the "Download" button to get your customized logo Design with a few clicks.

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Abhinav Girdhar

Founder and CEO of Appy Pie