How Instagram-LinkedIn Integration Boosts Marketing Strategy?


Tarulika jain
By Tarulika jain | Last Updated on December 16th, 2020 9:03 am | 4-min read
Instagram-LinkedIn Integration - Appy Pie

In this digital age, businesses are marketing their brands via social media channels to target audiences across the world. Various social media channels give the power to businesses to engage directly with their users and create a personal relationship, thereby improving their retention rates. Thus, social media is becoming an essential part of the marketing strategy of most of companies.

From Instagram to LinkedIn, every social media channel has its importance. No social media channels can be ignored. If Instagram has the potential to attract over a billion young active users, then LinkedIn can target around 550 million business-focused users per month. But sometimes, businesses fail to take full advantage of these social media either due to lack of time or shortage of digital marketing team.

Businesses face several challenges while using social media channels to establish their online presence. These challenges can be easily resolved by social media integration or connecting various social media accounts. In this article, let us learn more about the integration of Instagram and LinkedIn, two extremely popular social media channels.

Before learning about how to connect Instagram to LinkedIn, let us read some related statistics:

Appy Pie - Instagram-LinkedIn Integration

What Is the Need for Instagram LinkedIn Integration?

Instagram is popular among the people of age group 18-30 years. It can be easily used to engage with customers and promote your brand. To do that, you need to post attractive photos and short videos at regular intervals to target your audience.

On the other hand, LinkedIn is a business-focused social media site. It can help your company generate leads, showcase your expertise in a specific sector, and build a wider business network. You can easily reach your users by posting insightful social posts, blogs or articles, business tips, and much more.

Undoubtedly, these apps can help businesses reach new heights but if integrated and managed together, the growth rate for both platforms can double. To unleash the true power of Instagram and LinkedIn in promoting your brand, both media channels need to be integrated. However, there are plenty of reasons to connect Instagram to LinkedIn. Some of them are mentioned below:

  • Optimize functionality
  • Social media integration can easily improve the app’s functionality. For instance, if a company wants to create a business account on both LinkedIn and Instagram, then it has to fill the company details on one of the platforms and other platform can easily fetch those details and complete the sign up process.

  • Ease of access
  • If you connect Instagram to LinkedIn, you can easily share social feeds, update the new changes in your product and notify users on both the platforms at the same time.

  • Increase retention rates
  • By fusing LinkedIn with Instagram, the retention rate can be increased as social feeds can easily circulate on both the platforms.

  • Enhance brand visibility
  • Multiple social media are required to improve brand visibility. By integrating both media and targeting billion of users at the same time, you can strengthen your online presence.

  • Integrated network
  • Integration of social media channels provides you an opportunity to encourage collaboration, interaction, and discussion between your users from both the channels. Consequently, a large integrated network of your users can be built, which can further help you in improving your services.

There are several benefits of integration which can ultimately result in better marketing strategy. To learn how to integrate LinkedIn-Instagram, you may proceed to the next section.

Every business is constantly trying to improve their online presence. As a result, they are taking advantage of multi-national social media platforms, which connect users across the world. Recently, businesses have discovered the benefits of integrating social media, especially Instagram and LinkedIn.

There is various software available on web which can be used to integrate both the channels. But do you what works best for most of the businesses? Appy Pie Connect!

Instagram-LinkedIn Integration-Appy Pie

Appy Pie Connect has become one of the best available automation platforms online. You can easily connect Instagram to LinkedIn through Connect. You can then automate your workflows using Appy Pie Connect.

You can simply click on the Instagram icon and integrate it with LinkedIn for specific automation. Some of the major integrations are:

  1. Share Instagram photos to LinkedIn Profile
  2. Appy Pie Connect enables you to automatically post your Instagram photos directly to your LinkedIn profile. After setting up the integration, whenever you post a photo on your Instagram profile, Appy Pie Connect will immediately post it to your LinkedIn profile. This automation of workflow is an impressive way to improve social media engagement.

    Connect Instagram+ LinkedIn

  3. Turn Instagram Posts to LinkedIn Updates
  4. Appy Pie Connect is currently working on turning Instagram posts into LinkedIn updates. After setting up the integration, whenever you post new media on your Instagram profile, Appy Pie Connect will turn them into LinkedIn updates and let your LinkedIn users know about the latest Instagram posts. This is a great way to get followers for your Instagram.

  5. Share Instagram photos to LinkedIn Company Page
  6. Appy Pie Connect enables you to automatically post your Instagram photos to your LinkedIn Company Page. After setting the integration up, whenever a media is shared on Instagram feed, Appy Pie Connect can immediately post it to your company page on LinkedIn.

    Connect Instagram+ LinkedIn

  7. Auto Login in LinkedIn/ Instagram
  8. Appy Pie Connect is currently working on the auto-login automation workflow. After setting up the integration, when you sign up on the LinkedIn account, Appy Pie Connect can help in fetching up the login details from your Instagram account and allow for a swift login process.

  9. Generate New Leads With LinkedIn Lead Gen Forms
  10. Appy Pie Connect is working on the generating new leads by connecting LinkedIn Lead Gen Forms and Instagram accounts. After setting up the integration, Appy Pie Connect allows you to seamlessly connect lead generation forms with Instagram.

    Both social media platforms can also be easily integrated with Facebook, Twitter, and many other social media platforms and utility tools with the help of Appy Pie Connect.

Summing Up

As a business owner, you must not underestimate the potential of any social media channels and dedicate your time and efforts to crafting a proper online marketing strategy. Undoubtedly, social media channels are ruling the web industry. With such an overwhelming percentage of online traffic dedicated to social media channels, you must not miss out on the opportunity to grab their attention.

The integration of social media channels is essential to boost up the visibility of your brand among a larger user base and improve revenues.

You can reach out to our Appy Pie Connect App Directory to check more application integrations which can help you automate your regular business workflows.

Try Appy Pie Connect today!

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Tarulika jain
About The Author

Tarulika, is a content writer who is amused by the world full of innovative technologies. Her observations poke her pen to curate the piece of writing which is combination of insights and surprises. She loves to read everything from poetry to fiction novels.

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