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11 Effective Ways to Drive Traffic from Instagram

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on December 14th, 2023 7:44 am | 5-min read
11 Effective ways to drive traffic from Instagram - Appy Pie

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Instagram Business Accounts were launched in 2016. With these business accounts, Instagram has been helping businesses and their followers connect better and communicate in more meaningful ways beyond follows and likes.

Driving traffic from Instagram can be an excellent marketing tactic for your brand or business. One of the most popular social media apps, Instagram has these amazing tools and features that if used right, can become your fast-pass ticket to more organic traffic, clicks, and conversions.

How to Drive Traffic from Instagram -Appy Pie
Here are the 11 best tactics to help you get more traffic from Instagram for business. These approaches can enable your brand to generate more clicks and an insane amount of traffic.

    You can add links to your Instagram stories if you have a verified account. it is simple to get your account verified if you have over 10K followers. However, many brands come eligible for verification even if they don’t have a lot of followers, as that is not one of the basic requirements.

    In your posts, just swipe up and you will be taken to the brand webpage. You can try adding links to your Instagram stories on this page, which is one of the best ways to drive traffic from Instagram to your website.

    Post photos, GIFs, and videos to encourage people to swipe up and click on your link. Try to add a visible obvious call-to-action to your photos and videos as the ‘See more’ text that takes users to the link is small and can easily go unnoticed.

  1. Tell Your Audience to Direct Message You
  2. Tell your Instagram followers to ask their questions directly to you. In this way, you will not only be able to better connect with them but also you will be able to direct them to your blogs or website posts. If you find a lot of people asking the same questions, you can create a separate web post for that and start directing those users to that post.

  3. Invest in the Right Brand Ambassadors
  4. Instagram influencer marketing is one of the most popular ways to promote your products and services if you have the right brand ambassadors. With this marketing strategy, you can send more traffic from your Instagram account. How will you figure out what makes the best brand ambassador?

    Among thousands of influencers on Instagram, it’s hard to find the one that works for you. Having a high number of followers doesn’t make a good brand opportunity so that is not what you should be looking for. Check out how their followers align with your target audience. Always keep an eye on what they are posting about your brand in their stories, feeds, and posts.

    Watch this video to understand how you can find the right influencers to promote your products. Click here to go through the full Influencer Marketing Course.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  5. Use Instagram Stories for Product or Blog Post Launch
  6. You can write a blog post or an article on what is coming next and share the link on Instagram. People will click on the link to reach out to your post.

    You can also create a video, add photos, or key takeaways inside the post. Try to create an engaging story by adding mini blog posts and tutorial links. This way, the audience will understand how clicking on the links can answer their queries and solve their problems.

  7. Run an Instagram Ad Campaign
  8. Investing in the Instagram Ad Campaign is one of the best ways to drive more traffic to your posts or website. This is the most effective way to reach out to a huge number of people. Using the right strategy for the same can get your business a huge advantage.

    The best part about Instagram ads is that they are clickable. You can easily redirect people to any webpage, or a blog post you want. Instagram ads use the Facebook Ads strategy so you can target any type of user.

    Go through the most popular Facebook targeting options.

    • Level of Education
    • Age
    • Gender
    • Workplace
    • Behaviors based on brand preferences, purchase history, and device usage
    • Job Title
    • Entertainment preferences, Interests, and hobbies
    • Relationship status

    Try putting together the combination of any targeting options that suit your company and its products. By doing this, you won’t waste your time showing ads to the people who are not interested. For example, if you want to promote your wealth management system on Instagram, you might want to target your ad for C-level managers and executives.

  9. Develop a User-generated Content (UGC) Plan
  10. Creating a UGC marketing campaign can be one of the best ways to drive traffic from Instagram. It is an honest and genuine recommendation as it need not paid for by a brand. This kind of community endorsement can be an incredible way to promote your brand.

    May it be an attributed feed post or a repost sticker on Instagram Stories, sharing UGC regularly can help you drive more sales and add more valuable context to your products.

  11. Create Instagram Stories Highlights
  12. Creating a Instagram posts is not all that you need to do, you need to highlight the posts in the form of stories too. Add blog posts links to your Instagram account and continue showing off for a long time after the 24-hour mark.

    Here what you need to do to get traffic on highlights.

    • Create your first story highlight a call-to-action and have your followers click on the link in your profile
    • Create stories that share information about your blog posts or products
    • Wrap up previous highlight story to add another one
    • Add your new story link to your bio. Don’t forget to add a new story after removing the old one

    Use Instagram highlights to group your top-converted stories together and feature them permanently in your account.

    By adding a link to your bio, you can make your account one of the best traffic-driver platform. With this feature, you can convert your whole Instagram feed into a clickable landing page. The page still updates with every new information you post. The best part about this option is that you can use it for free. There are no trials or paid versions.

    Check out what you need to do to use bio to drive more traffic.

    • You can keep sharing multiple posts on your Instagram daily
    • With Bio, you can direct the followers to your latest stories, blogs, or articles
    • Add call-to-action to every post that you share
    • Be consistent in your posts to help your audience find what they are looking for

    This Bio never gets outdated and works will all your posts, once optimized. The option helps your followers get more information on your posts, even if they have been posted a long time back.

    Watch this video to learn how you can optimize your Instagram Bio to gain followers.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  13. Create Actionable and Insightful Instagram Stories
  14. Use your Instagram stories to build trust, raise product awareness, and increase engagement. Followers count doesn’t make a huge difference when trying to drive traffic from Instagram. With Instagram stories, your brand gets an opportunity to connect with your followers on a more personal level which helps you increase brand loyalty.

    The more your followers will be connected to your brand, the more likely they are to explore your products, founder stories, brand values, and click on your links.

    Always keep a track of your links to keep a check on which stories are getting the most clicks. You can use tools like Rebrandly or Google Analytics to keep an eye on your audience’s activities from when they land on your page to when they leave.

    By performing this analysis, you will get a better understanding of what the user wants from you and what content works for your audience. The analysis will also help you create more engaging blog posts and stories. You can also check your Instagram Stories Insights if you don’t want to use such a tool.

    Just go to the Content tab in your Insights and you can check the number of impressions from your posts for the last 14 days.

  15. Tag Your Products
  16. Instagram has recently rolled out this ‘Selling on Instagram’ service that allows businesses to tag their products to their Instagram posts and photos. As soon as the user clicks this product, they get a short description. They also get a link that takes them to the website where they can learn more about the product and make a purchase.

    The service is available for the US retailers who have-

    • Instagram Business Profile
    • An English Account
    • Products as jewelry, apparel, and beauty products

    You can join the waiting list if you meet the criteria for the service. This Instagram shopping feature can help you drive a huge amount of traffic to your website.


Now that you know almost all the ways of driving more traffic to your website from your Instagram, you should just get started. Make sure you use the right tools and make your Instagram profile a huge traffic driver for your brand or business.

Click here to go through this Instagram Marketing Course on Appy Pie Academy to know more about how to use Instagram for business. With this course, you can also learn how to optimize your Instagram account to increase your sales and grow your business. Try it today!


Elise Darma, later

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Abhinav Girdhar

Founder and CEO of Appy Pie

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