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14 Trending eCommerce Website Templates to Use in 2023

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on January 21st, 2024 10:46 am | 6-min read

Businesses create eCommerce Websites to sell their products and increase revenue. They also create an online eCommerce store to expand their customer base without investing a big budget in another physical location. When you are creating an eCommerce website, using a great design is a must. A responsive and well-designed eCommerce website template can help your business put your products in the spotlight and boost your sales.
Best ecommerce website template -Appy Pie
You can choose the right eCommerce website template even if you don’t have any technical knowledge. Here are a few tips you need to keep in mind when creating eCommerce sites or selecting an eCommerce template for your website.

  1. Determine Your Goals
  2. Decide on Template Features
  3. Find a template which is compatible with most platforms
  4. Choose an SEO-friendly Design

If you are not sure about what SEO is, watch this video

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Once you have selected an eCommerce website template that suits your business needs, you will be able to deliver the best possible user experience to your website visitors.

In this post, we will help you find the best eCommerce website template for your website. Here, we have mentioned various trending and well-designed templates that offer various essential features. Just go through them and find the one that fits the best for your business.

Best eCommerce Website Templates

Here are a few popular eCommerce website design templates that you can go for. Pick the one and start featuring your products.

  1. Warehouse
  2. This is an excellent eCommerce website template that offers a simple, clean, and beautiful design. The template also offers a customizable and easy-to-use interface.
    Here is what makes the template different from others.

    • Powerful Mega Menu and Homepage Builder
    • Advanced and Innovative Theme Editor
    • Different Demo Layouts
    • User-friendly Interface and Eye Catchy Design
    • Excellent Help and Support

  3. Ella
  4. This is an excellent eCommerce template you can use to showcase your products in elegantly. You can easily customize this template and use it for different types of websites.
    Ella-Appy Pie
    Here is what the template offers.

    • List and Grid mode
    • 7+ Category Page
    • Custom Links for Social Media
    • 9+ Product Page Layouts
    • Unlimited Color and Style Options
    • Advanced Mega Menu Layouts
    • 15+ Exclusive Homepage Styles
    • Different Custom Page Layouts

  5. Wokiee
  6. With this amazing eCommerce website template, you can access many useful components and tools that are critical for creating an excellent website.
    Wokiee-Appy Pie
    Here is what this template offers.

    • Videos and Tutorials
    • 8 Product and Shop Page Layouts
    • Multiple Custom Pages
    • Dynamic Checkout Buttons
    • Add to Cart Option
    • Optimized for SEO and Mobile-friendly
    • 40+ Homepage Layout Options

  7. NextUp
  8. This is a music-focused eCommerce template that is great for social media integration. With this template, you can promote your music and keep your users updated about what you are going to do.
    Next Up-Appy Pie
    Here is what this template offers.

    • Well-organized Page Layouts
    • Full-width Images
    • Animated Transitions
    • Clean CSS Styles
    • Big Blocks of Text
    • Drag and Drop Interface
    • Audio and Video Tutorials
    • High-quality HTML5

  9. Bingle
  10. Bingle is a multipurpose theme designed to stand out and definitely succeeds in a wide range of website building. It offers a wealth of starter websites covering niches such as blogging, e-commerce, news, medicine, event, and more. The drag and drop features make the website building quick and easy. We recommend trying out the theme and see what the theme has to offer.
    Bingle - Appy Pie
    Bingle is a truly versatile WordPress theme that includes all the options that you will actually need and none that you wouldn’t need. It is super flexible and comes with multiple options and functionality.

    Major features include:

    • 10 starter sites available that can be customized fully
    • 10 header layouts and 3 footer layouts to customize
    • High-speed performance
    • Compatible with elementor and Gutenberg
    • Responsive and retina ready
    • SEO optimized.

  11. Fovero
  12. This is a multi-purpose eCommerce template for beauty products, health, fashion, or other lifestyle-related brands.
    Fovero-Appy Pie
    Here is what the template offers.

    • Organized Framework
    • 3 Different Versions to Scale up your business
    • Multiple Product Card Options
    • CSS Style Guide
    • Easy Addition of Brand
    • Customization Options

  13. Mueble
  14. This is an amazing design from the famous Web flow Designer Pablo Ramos. The template offers all the required components for businesses with multiple categories of products to assemble an online store.
    Mueble-Appy Pie
    Here is what this template consists of.

    • Top and easy Navigation Process
    • Clear and Straightforward Organization
    • Variety of Visuals
    • Different Layered Images
    • Scroll-triggered Animations
    • No-code requirement

  15. Journal
  16. This is an OpenCart template that helps you easily manage and make changes to your website. The template has brilliant documentation and a powerful page builder.
    Journal-Appy Pie
    Check out what the template offers.

    • 33+ Well-designed Modules
    • Multiple Demo Layouts
    • One-page checkout
    • Simple Design with a Prominent Color Scheme
    • Video Tutorials
    • Journal Blog

  17. Porto
  18. This responsive template allows you to display all your products in a wide range of varieties. It offers an unlimited number of colors and multiple unique layout options for you.
    Porto-Appy Pie
    Here is what makes it different from other templates.

    • Google Fonts Integration
    • 300+ Customization Options
    • Well-designed Pricing Slider
    • 20 Unique Homepage Layouts
    • Optimized for SEO

  19. Everything
  20. This is a great template that offers various creative material designs and styles. It is a common, simple, modern, and generic template that can be used for any kind of eCommerce website.
    Everything-Appy Pie
    Here is what it offers.

    • 11 Different Custom
    • Gorgeous Imagery
    • Product Customization Options
    • Responsive Design
    • Advanced Customization Features

  21. Market
  22. This is one of the best eCommerce website template themes which is fully customizable and can be used for any store.
    Market-Appy Pie
    Here is what the template offers.

    • Magento Extensions Integration
    • Vertical Mega Menu
    • Different Homepage Layouts
    • Various Color and Font Options
    • Powerful Search Box
    • 4 header styles
    • Quick Product Views
    • Stunning Slideshows
    • Rich Snippet Support
    • Highly Customizable Static Blocks

  23. Fastest
  24. The excellent eCommerce websites template loads fast and looks great. The template provides you with multiple layouts to help you display add different product pages.
    Fastest-Appy Pie
    Here is what it offers.

    • 10 Uniquely Designed Demo Websites
    • Various Promo Banners
    • Testimonials
    • Social Media Sharing
    • Price Filter
    • Unlimited Colors and Fonts
    • Responsive Design
    • Configurable Product Grids

  25. Infinite
  26. The perfect single-page eCommerce template of Infinite website offers an unlimited number of sidebars. It is flexible and contains an excellent collection of UI tools, elements, and other necessary components.
    Infinite-Appy Pie
    Here is what makes this template different from others.

    • Multiple demo layouts
    • 19 Exclusive Header Layouts
    • 6 Unique Footer Layouts
    • 6 Gallery and 14 Blogs Layouts
    • Maintenance/ Coming Soon Page
    • Incredibly Flexible

  27. Bella
  28. Bella is a sophisticated fashion eCommerce website template that various top eCommerce sites are using. It helps you capture the consumers’ attention with the separate space dedicated to products on the homepage,
    Bella-Appy Pie
    Check out what it offers.

    • Multiple Call-to-action Buttons
    • Plenty of Space
    • Light Color Schemes
    • User-friendly and Responsive Layouts


Those were the top eCommerce templates that you can consider. Some of them are paid and some are free eCommerce website templates. Setting up an online eCommerce business is not a piece of cake. There are many things that could go wrong. To make your eCommerce strategy work, select the right template, and avoid other roadblocks, you can try creating your eCommerce website using Appy Pie’s eCommerce Website Builder. The website builder offers all the basic features and helps you create the best eCommerce sites.

Also, to reach out to the extended audience, you can try creating an eCommerce app using Appy Pie’s eCommerce App Builder and help your business grow.


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Abhinav Girdhar

Founder and CEO of Appy Pie

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