Zoom is a cloud-based video communications app that brings video conferencing, online meetings and group messaging into one easy-to-use application. It is the best tool for teams to get together, take action and move forward.
Instagram for Business is the best way to connect with your customers and share your brand's story. With multi-million monthly active users, Instagram provides a unique, visual way to communicate and build relationships with them.
Instagram Business IntegrationsInstagram Business + Zoom
Create Meeting to Zoom from New Media Posted in Instagram Business Read More...Instagram Business + Zoom
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Create Meeting Registrant to Zoom from New Media Posted in Instagram Business Read More...Instagram Business + Zoom
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Triggers when a new Meeting or Webinar is created.
Triggers when a new Recording is completed for a Meeting or Webinar.
Triggers when a new registrant is added to a Webinar.
Triggers when a photo or video is posted to your selected account.
Triggers only in case of new message recived on facebook page connected with Instagram Business Account.
Triggers when your selected account is tagged in a photo or video.
Creates a new Zoom Meeting. Note: The meeting options such as join before host, host video, participants video and audio setting would follow the account/user group setting in Zoom web page.
Add a new meeting registrant.
Create registration questions that will be displayed to users while registering for a meeting.
Creates a new webinar registrant.
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Instagram is a platform for people to share their pictures and videos. It was launched in 2010 and has more than 1 billion active users. In addition, it has also developed its own business application called Instagram Business. Instagram Business enables brands to promote their products and services on the platform. However, you have to pay for the promotion (Helferich, 2017.
Zoom is another social media application for business networking. It was founded in 2014 by Eric Yuan and Alan Chan, both graduates of Stanford University. Zoom allows users to create a video conference with up to 100 participants at the same time (Helferich, 2017.
In order to integrate the two applications, as well as make them compatible with each other, I would recommend that Zoom integrates its business features into Instagram Business. This will enable the user to do content creation on social media from one single application. The integration will help the user create social media content easily and quickly. In addition, it will also save time and money because the user will not need to install two different applications separately.
The integration of the two applications will allow users to benefit from Instagram Business’s marketing features. For instance, they can use Instagram Business to post their products and services on different social media platforms like Facebook, Twitter, YouTube and so on. Moreover, they can use Zoom to invite people to view their products and services via video conference. This approach will help the user save time and money because they don’t have to go through the process of creating an outline for an article about Instagram Business and creating posts in each social media platform separately. In addition, they can reach more people because people can use the application regardless of their location (Helferich, 2017. This means whether they are in a remote place or in a busy city, they can still be able to participate in a video conference with a large group of people. This will help them increase their brand awareness on social media (ConsumerAffairs, 2016.
To conclude, I would suggest that if Zoom integrates its business features into Instagram Business, this will lead to increasing brand awareness on social media for businesses. This is because it will enable businesses to do content creation on social media from one single application. Besides that, it will also help them save time and money because they won’t need to install two applications separately.
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