Zoho CRM is a user-friendly web-based customer relationship management application that helps small business owners and entrepreneurs to find, engage, and retain customers.
Snapchat is a popular messaging app that lets users exchange pictures and videos (called "snaps") that are meant to disappear after they're viewed.Snapchat Integrations
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Triggers when a new contact is added.
Triggers instantaneously when any entry is created in the specified module.
Triggers when a new contact is added or modified in Zoho.
Triggers when a new campaign is created.
Triggers when a new member is created.
Add attachment to the selected Module entry.
Creates a new entry in a module
Adds a new contact. (Note: you can use this Connect to update an existing one too.)
Adds a new lead in Zoho CRM. (Note: this Connect can be used to update an existing one too.)
Creates a Campaign
Creates a member.
Zoho CRM is a cloud-based service for building customer relationship management (CRM. applications. Zoho CRM is targeted at small businesses, start-ups, and entrepreneurs. It was created by Zoho Corporation, based in Goa, India. Zoho CRM is easy to integrate with other Zoho services.
Snapchat is an app that allows users to send pictures/videos to friends or subscribers with a specified amount of time the recipient can view the picture/video before it self-deletes. Snapchat is based in California, US. Snapchat is known for its disappearing features.
Integration of Zoho CRM and Snapchat can help companies with their customer relationship management. Integration of Zoho CRM and Snapchat can enable companies to recognize more customers. It can even have benefits regarding advertising.
Integration of Zoho CRM and Snapchat will allow companies to recognize more customers. Companies can recognize customers when they are using their mobile apps. When customers use mobile apps, the apps will not only recognize the customers but also provide information about them. If a customer uses Snapchat, they have to enter their name, email address, and phone number. This allows companies to recognize more customers using mobile apps.
Integration of Zoho CRM and Snapchat can also help companies with their customer relationship management. Companies can use the contact list to get in touch with people who have downloaded their apps or subscribed to their services. They can use the contact list to keep track of how many subscriptions they get daily, weekly, monthly, etcetera. This helps companies know how many people are subscribing to their services and how many subscriptions they get daily. This helps companies decide if they should increase or decrease their subscription fee and what kind of services to offer to get more subscriptions.
Companies can use the contact list to notice changes in interest for certain services. For example, if a company notices that many people are subscribing to their services, they will probably need to hire more employees to accommodate the increase in subscriptions. This will help companies find out if their employees are doing a good job or not. If their employee’s work is satisfactory, the company will probably look for other ways to boost up their revenues such as advertising on social media, ads on other websites, etcetera. If the company notices that few people subscribe to their services and they don’t want that to happen, they can change their services and offerings, then advertise this change on social media and other websites to attract more customers and subscribers. This will give them more revenue and help them expand their business.
Integration of Zoho CRM and Snapchat can even have benefits regarding advertising. Advertising via Snapchat is very different from other forms of advertising because you only get one chance to make a first impression. You can’t edit or revise your ad after you send it out. There are two ways companies can do advertising through Snapchat. direct marketing and advertisement through sponsored stories. Direct marketing is a common form of advertising whereby a company directly contacts a potential customer through a message on Snapchat. For example, a company can send a message saying “Welcome to our restaurant! Slam down your name and email address here” then provide a link where the potential customer can click on if they want to sign up for the restaurant’s mailing list. Once they click on the link provided by the restaurant, they will be redirected to a registration screen where they have to enter their name, email address, and phone number before they can see further information about the restaurant. Also, a company could just provide a QR code instead of a link where a potential customer can scan it using Snapchat in order to get in touch with them in case they have any questions about the product or service being offered by the company.
Advertising through sponsored stories enables a company to reach its target audience in a creative way while letting them know what benefits they get when they purchase the product or service being advertised by the company via Snapchat (https://support.snapchat.com/articles/usergeneral/advertising-in-snapchat. The advertisements appear under “Recent Updates” section of users’ snap stories (http://www.businessinsider.com/snapchat-has-billions-of-users-heres-why-2015-6. The users who see the ad will get ten seconds to view it before it disappears forever (https://www.quora.com/How-much-is-Snapchat-advertising-cost. A company’s advertisement can be seen by millions of people within 24 hours because it appears under “Recent Updates” section of hundreds or even thousands of users’ snap stories (http://blog.swipely.com/2016/02/09/how-snapchat-changed-mobile-marketing/. Users choose who sees their stories based on their friends lists (http://blog.swipely.com/2016/02/09/how-snapchat-changed-mobile-marketing/. Companies want to guarantee that their advertisement reaches specific people so that they know that the advertisement has reached the people they want to target which is why they use “Sponsored Stories” instead of “My Story” (https://www.quora.com/How-much-is-Snapchat-advertising-cost. “Sponsored Stories” are posts that appear in users’ snap stories where the posts are usually made by friends or someone that these users fplow (https://www.quora.com/How-much-is-Snapchat-advertising-cost. By using “Sponsored Stories” instead of “My Story” companies can be sure that their advertisement reaches specific people which makes it easier for companies to track how much effect the advertisement has had on these people since these users chose who sees their stories so when users share, view, or screenshot any content from one user’s story, it will automatically appear in other users’ stories (http://blog.swipely.com/2016/02/09/how-snapchat-changed-mobile-marketing/.
From my research I have found that integration of Zoho CRM and Snapchat is good for customer relationship management because it helps companies recognize more customers and gives them benefits regarding advertising; however there are some downsides of integration of Zoho CRM and Snapchat such as it might be difficult for small businesses or start ups who cannot afford expensive software like Zoho CRM or Snapchat; even though these tops are free for small businesses or start ups, these tops may require internet connection which might not be available at times; integrating Zoho CRM and Snapchat requires technical knowledge; some people might not like it if their data is shared with others; companies might lose customers if they share personal information about them; and sometimes technical errors occur and cause trouble for both tops which could lead to loss of customers for both tops .
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