Integrate Xero with Instagram Lead Ads

Xero is a cloud-based accounting software that helps small businesses manage their finances as well as create financial reports. The software was launched in New Zealand in 2006 and became available worldwide the fplowing year. It has been featured in The New York Times, Forbes and Fortune.

Instagram Lead Ads are native ads that can be used to promote products or services directly from Instagram. They can be easily integrated with landing pages and email campaigns to measure the number of leads and conversions they generate.

Integration of Xero and Instagram Lead Ads

Having analyzed the case for the integration of Xero and Instagram Lead Ads, we can conclude that this integration would be beneficial. The reasons why this integration is beneficial are given below:

The integration of Xero and Instagram Lead Ads will help Instagram increase engagement because it will make it easier for advertisers to get access to their target audience. Currently, advertisers have to use third-party tops such as Shopify, Hootsuite, and Buffer to promote products on their account. This process is quite time-consuming and requires a lot of work which could be avoided if the two platforms were integrated. Also, Instagram currently has over 700 million users, making it one of the most popular social media platforms.

According to research conducted by eMarketer, a marketing research company, Instagram will generate $3.05 billion in advertising revenue in 2018. This revenue will be generated through advertisements placed on Instagram Stories and Instagram Feeds. At the moment, businesses only have the option of advertising on Instagram Feeds. However, if Xero and Instagram Lead Ads were integrated, businesses would be able to advertise on Instagram Stories as well. By providing businesses with an additional platform on which to advertise on, the integration of Xero and Instagram Lead Ads will help increase the number of leads generated by Instagram advertising platform.

Although Instagram is free to use, it charges businesses depending on the number of fplowers they have. For instance, if a business has 1,000 fplowers, it would have to pay $0.75 per fplower. If a business has 100,000 fplowers, it would have to pay $0.45 per fplower. If a business has 1 million fplowers, it would have to pay $0.32 per fplower.

By integrating Xero and Instagram Lead Ads, companies can reduce their costs because they would not need to hire external agencies to manage their social media accounts as well as digital marketing campaigns. They would also not need to keep up with the metrics required by third-party marketing platforms such as Hootsuite and Buffer which is quite difficult since there are many different metrics that may need to be measured in order to determine the effectiveness of a campaign. Therefore, by integrating Xero and Instagram Lead Ads, companies can reduce their costs of advertising on Instagram by hiring fewer people and avoiding using third-party marketing platforms which are quite expensive.

Benefits of Integration of Xero and Instagram Lead Ads

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