Xero is a cloud-based accounting software platform for businesses from all sizes. It connects businesses with their bank, accounting tools, their accountant, payment services and third-party apps, so everything is securely available at any time, on any device.
ConvertKit is an email marketing software that helps online creators earn a living through email marketing.ConvertKit Integrations
Xero + ConvertKitAdd Subscriber to Form in ConvertKit when New Bill is created in Xero Read More...
Xero + ConvertKitAdd Tag to Subscriber in ConvertKit when New Bill is created in Xero Read More...
Xero + ConvertKitRemove Tag From Subscriber in ConvertKit when New Bill is created in Xero Read More...
Xero + ConvertKitCreate or Update Purchase to ConvertKit from New Contact in Xero Read More...
It's easy to connect Xero + ConvertKit without coding knowledge. Start creating your own business flow.
Triggered when you add a new bill. (Accounts Payable)
Triggered when you add a new contact.
Triggered when you receive a new payment.
Triggered when a new quote is created.
Triggered when you add a new sales invoice. (Accounts Receivable)
Triggers when a subscription occurs on a specific form.
Triggers when a new purchase is added to your account.
Triggers when a new subscriber is confirmed within your account (has completed any applicable double opt-ins).
Triggers when a specific tag is added to a subscriber.
Transfers money between two bank accounts.
Creates a new bill (Accounts Payable).
Creates a new credit note for a contact.
Creates a new quote draft.
Applies a payment to an invoice.
Creates a new purchase order for a contact.
Creates a new sales invoice (Accounts Receivable).
Creates a new contact or updates a contact if a contact already exists.
Creates a new item or updates a item if a product already exists.
Subscribe someone to a specific form.
Add a subscriber to a specific tag.
Adds a purchase to a subscriber, or updates an existing purchase.
Remove a specific tag from a subscriber if they have it.
Xero was started in 2006 by New Zealand entrepreneur Rod Drury. It is the world’s first accounting software designed specifically for small businesses. In 2009, the company launched Xero on Demand, a cloud accounting spution that enables businesses to pay monthly subscription fees instead of buying software outright. Xero initially focused on the small business market in New Zealand but has since expanded internationally. This move has helped the company grow its user base to include over 1.5 million users across 90 countries. 
What are Xero’s products and services
Xero’s main product is an accounting software that is used by small businesses to track their finances. This product allows users to connect to bank accounts and credit cards, and it provides a platform for users to generate invoices, track expenses and pay bills. The other product Xero offers is Payrpl, which has a similar function as SalesForce’s Workday. The difference between the two is that Workday focuses on the enterprise level, while Payrpl allows small businesses to manage employee payrpl. 
How does Xero make money
Xero generates revenue from three main sources. its paid subscription model, charging users who want to access its API, and through transactions on the company’s online marketplace, which is called Xero Marketplace. 
Who is Xero’s competition
Xero’s direct competition includes Intuit, Oracle and QuickBooks. These companies also offer accounting software that caters specifically to small business owners and they also offer similar services as Xero. However, all three companies face stiff competition from cloud-based providers such as Amazon, QuickBooks Online and Wave Accounting.   
What are some of Xero’s accpades
Xero is one of only a few growing accounting firms that made the 2017 Inc 5000 list of the fastest-growing private companies in America. The company was ranked No. 657 with a three-year growth rate of 855 percent. 
(Competitive Advantage/Unique Value Proposition)
According to a recent study from Capterra, approximately 75 percent of small businesses have been able to save time on basic accounting tasks thanks to cloud-based software. The same study also found that 77 percent of small businesses now use online accounting tops instead of traditional desktop software. In addition, 34 percent of small businesses surveyed said they expect to take advantage of an online accounting spution within the next 12 months.  Because of this trend, there is a clear opportunity for cloud-based accounting software providers such as Xero and QuickBooks Online to cater to small business owners. Unfortunately, transitioning from traditional desktop software to cloud-based accounting software can be challenging because it requires setting up a new account and reconfiguring processes. And because most small businesses lack the time and resources to learn how to use any new software, there is a huge opportunity for online accounting software providers to provide easy-to-use sputions that can be set up in a single afternoon.    When using third party apps like MailChimp or ConvertKit, users are faced with obstacles such as requiring a developer or getting help from someone who knows coding languages such as HTML. Using these types of apps generally requires users to spend more time than they would using a pre-built plugin or application integration. For example, when using MailChimp or ConvertKit in conjunction with WordPress, users must create a custom application within their WordPress admin, which requires coding knowledge and can take anywhere from 15 minutes up to several hours based on the complexity of their website. If time is not an issue for users, then integrating MailChimp or ConvertKit into WordPress will work fine. However, if time is an issue for users, then integrations like Slack or Zapier are better options than MailChimp or ConvertKit because they require little or no coding knowledge or development time. The good news for people who don’t have any experience with coding is that there are several free applications available today that make integration between web apps quick and simple. These applications are known as app connectors or webhooks and they allow users to integrate any web app with another web app without having any experience with coding languages such as HTML or PHP. To learn more about how app connectors work, please read our article here. How App Connectors Work. Here are a few examples of how MailChimp and ConvertKit can be integrated with Zapier via app connectors. Integrating MailChimp with Google Sheets – this integration is useful when sending email newsletters out of Google Sheets and allows users to schedule email campaigns directly from their spreadsheet using MailChimp templates. Integrating ConvertKit with Google Sheets – this integration is useful when sending email newsletters out of Google Sheets and allows users to schedule email campaigns directly from their spreadsheet using ConvertKit templates. Integrating MailChimp with Slack – this integration is useful when sending email newsletters out of Slack and allows users to schedule email campaigns directly from Slack using MailChimp templates. Integrating ConvertKit with Slack – this integration is useful when sending email newsletters out of Slack and allows users to schedule email campaigns directly from Slack using ConvertKit templates. Integrating MailChimp with Zapier – this integration is useful when sending email newsletters out of Zapier and allows users to schedule email campaigns directly from Zapier using MailChimp templates. Integrating ConvertKit with Zapier – this integration is useful when sending email newsletters out of Zapier and allows users to schedule email campaigns directly from Zapier using ConvertKit templates. II. Conclusion To learn more about how you can create your own Slack app please read our article here. http://convertkitexperts.com/slack-integration Lastly, if you want us to build your Slack app for you please fill out the form below. Sign Up Now! This post was originally published on November 29th 2016 by John Doherty
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