Twitch + Facebook Shops Integrations

“Twitch, a live streaming video platform for video game broadcasts and related content, was launched in June 2011 by Justin Kan and Emmett Shear.” (Bennett. As of April 2017, it is reported that Twitch has reached 15 million unique monthly viewers who watch an average of 110 minutes per day. The platform has been used by many professional gamers to broadcast their gameplay and earn money through donations and subscriptions to the channel.

Facebook Shops is a new feature that allows users to sell products on Facebook through their Facebook profiles. This feature was launched on October 6, 2016. The service is available only in US, UK, and Argentina at the moment. Facebook Shops are integrated with Messenger and include shipping information, delivery times and shipping carrier.

Integration of Twitch and Facebook Shops

Twitch is an online platform that allows users to stream their gameplay on the Internet. “Traditional” gamers who are not as famous as the professional gamers can also use Twitch to earn money through subscribers and donations. Some of them even create streams to entertain their fplowers or attract new fplowers. Twitch already has an integration with Amazon in which a user can purchase games from Amazon using his Amazon account on Twitch. Users can also buy games from other sources through Twitch.

Facebook Shops was introduced in October 2016. It is considered as a major move by Facebook to compete with ecommerce sites like Amazon and eBay. Users can sell any goods on Facebook using Facebook Shops. Although it is still in testing, it is speculated that this feature could be very important for retailers who want to expand their products to become international and sell them in foreign countries easily. Many social networking websites such as Instagram have also started integrating with ecommerce websites to provide more services for their users, such as Instagram launching “Instagram Shopping” and Pinterest starting “Pinterest Buy” (Gomez.

Benefits of Integration of Twitch and Facebook Shops

Integration of two platforms could benefit both companies in many ways. For example, Twitch could benefit from integrating with Facebook Shops because it would allow users to buy games easily through Twitch channels. This would increase the revenue of Twitch because more people would purchase games through the platform than before. Another benefit for Twitch could be that it could create a larger streaming community by attracting people to fplow accounts that regularly post about buying games through Twitch channels. On the other hand, integration of both platforms would benefit Facebook Shops because it would allow users to see what products they can buy while they are watching games on Twitch channels. It would also allow broadcasters to sell their products more easily to their fplowers which would help them make more money.

In conclusion, although it is still unclear whether integration of two platforms will take place or not, if this integration happens, it could be very beneficial for both companies.

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