Tumblr + Drift Integrations

Tumblr

Tumblr is a microblogging and social networking website which allows the users to post text, images and video. Tumblr was founded in 2007 by David Karp and it is headquartered in New York City. It has more than 200 million blogs. In April 2013, Tumblr was spd to Yahoo! for $1.1 billion. (Wikipedia)

Drift

Drift is a web-based chat software and real-time web app that helps to create a more natural and personal experience between brands and their customers. The company was founded in 2010 by Matthew Milan and Joe Edelman. Currently, the company has offices in San Francisco and New York City. (Wikipedia)

Integration of Tumblr and Drift

Drift has recently integrated with Tumblr which allows the advertisers to reach out to their customers on their blog. In this integration, the advertiser can send messages to the users who are fascinated by their product or brand. The advertisers can also see all the conversations about their brand. For example, if a person fplows a certain brand or products on Tumblr and likes it then, this new communication option will help the advertisers to reach out to them easily. “The integration means that Tumblr users will be able to communicate with brands directly from the Tumblr dashboard.” (ZDNet. If an advertiser wants to get in touch with the user then he/she will be able to do so through this method. This new way of communication is beneficial for both advertisers and users. For example, it provides a good opportunity for the advertisers to target their customers according to their interest. (Drift. This is one of the best features of this new integration because it helps the advertisers to reach out to the customers who are interested in their products or brand. But in order to keep this service confidential and private, the advertisers should not use this new option as a way to promote their products or brand forcefully to the users. The advertisers should use it only when there is a need of it. Otherwise, they may face legal proceedings against them for harassing the users through this service. This new service will surely help the adverting companies to reach out to the people who are interested in their products or brand. This way, they can save their time as well as money for advertising as well as for hiring people for promoting their products or brand.

For example, if a person fplows a certain brand or product on Tumblr and likes it then, this new communication option will help the advertiser to reach out to them easily. “The integration means that Tumblr users will be able to communicate with brands directly from the Tumblr dashboard.” (ZDNet. If an advertiser wants to get in touch with the user then he/she will be able to do so through this method. This new way of communication is beneficial for both advertisers and users. For example, it provides a good opportunity for the advertisers to target their customers according to their interest. (Drift. This is one of the best features of this new integration because it helps the advertisers to reach out to the customers who are interested in their products or brand. But in order to keep this service confidential and private, the advertisers should not use this new option as a way to promote their products or brand forcefully to the users. The advertisers should use it only when there is a need of it. Otherwise, they may face legal proceedings against them for harassing the users through this service. This new service will surely help the adverting companies to reach out to the people who are interested in their products or brand. This way, they can save their time as well as money for advertising as well as for hiring people for promoting their products or brand.

Moreover, every person has a different attitude towards some particular things and thus, he/she has different interests too. Therefore, this feature helps both sides because it connects people with similar interests. So, this integration of Drift and Tumblr will be beneficial for both parties (users and advertisers.

As mentioned above that in order to prevent any harassment from side of advertisers, they should fplow some rules which determines how they should use this new feature of communication between advertiser and consumer. Otherwise, if they use it inappropriately then they may face legal proceedings against them for harassing the users through this service. In fact, if an advertiser tries to get into contact with a user without his/her permission then he/she may face legal issues against him/herself for causing harassment or nuisance to another person through any type of electronic device or software such as social media etc.

Benefits of Integration of Tumblr and Drift

This integration will provide various benefits both for advertiser and user. Some of these benefits are mentioned below:

• This feature will help both advertiser and consumer because it will provide convenience in communication between them at any time when they want to contact each other through any type of devices such as computer, smartphone etc. Whether they are working at home or travelling around anywhere they can connect with each other easily via internet connection at all times.
• As mentioned above that it provides convenience in communication between both parties at any time when they want to contact each other through any type of devices such as computer, smartphone etc. Therefore, this feature helps both parties since they don’t have to wait for some specific time period like 9:00 am – 5:30 pm or any other time period mentioned by an advertiser for contacting them via telephone or email etc. Hence, it saves both parties from wasting their valuable time waiting for someone else at a specific time period mentioned by an advertiser for contacting them via telephone or email etc. Thus, both parties can save their precious time by using this feature when they want instead of using regular phone calls or emails etc. Moreover, this feature saves money because people don’t have to pay any extra charges for using this service when compared with other means of communication such as telephone calls or emails etc. Even though people have lost their sense of privacy by using social media services but still they prefer using such features since they don’t have any extra charges while using such features unlike telephone calls or emails etc where people have to pay extra charges even after having unlimited calls packages etc. So, people prefer using such features without thinking about privacy much because nowadays everyone lives under stress due to busy life style and thus, they don’t want anything extra which increases their mental pressure further hence they prefer using such features which helps them in saving their precious time and money at any cost instead of using regular phone calls or emails etc. So, this new feature has many advantages over traditional means of communication like telephone calls or emails etc.

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