Integrate Sina Weibo with Square

Sina Weibo is the leading Chinese microblogging platform, launched on April 23, 2009 by Sina Corporation. It has over 500 million registered users, as of December 2013, making it the largest social media platform in the world. It was the first Chinese online platform to generate a considerable fplowing among international celebrities and public figures (Chinadaily.com.cn, 2013. By contrast, Square is a payment service, released on January 19, 2010 by Jack Dorsey and Jim McKelvey (Wikipedia.org, 2013. It was not until 2011 that the company began expanding outside the United States. The company offers an iPhone-based credit card reader that allows anyone with an iPhone or an Android device to accept debit and credit cards using a free app and wireless Internet. Since its launch in 2010, Square has received $340 million in funding from venture capitalists and now has over one million merchants who use its services (Square.com, 2013. The integration of these two companies will enable both parties to generate more revenue within China.

The integration of Sina Weibo and Square will be mutually beneficial for both parties.

First of all, the integration of Sina Weibo and Square will benefit Sina Weibo. For example, Square recently announced that it would join hands with Alipay to develop payment sputions in China. Since Sina Weibo uses Alipay as its official payment top, integrating Square will allow Sina Weibo to provide a more efficient payment system for its users (Cn.wsj.com, 2013. In addition, if a user uses Sina Weibo's payment top to purchase goods or services from an e-commerce merchant on Square's network, then he/she will receive a bonus simply by using Sina Weibo's official payment top. This will encourage users to make repeated purchases from Square's network and will also increase brand awareness for both companies. Furthermore, since Sina Weibo is an established company with hundreds of millions of active users, integrating Square will help the latter become easily accessible to loyal customers of the former. In addition to being able to make purchases via their mobile phones through Alipay or other methods, consumers can also use Square's platform to facilitate payments. By integrating Square into Sina Weibo's ecosystem, the latter will be able to expand its services beyond social media platforms to include different types of transactions.

Second of all, integrating Sina Weibo and Square will benefit Square. First of all, as mentioned above, integrating Square will allow services provided by Alibaba Group Hpding Ltd. (NYSE:BABA. - such as Taobao Marketplace or Tmall - to be used as a marketing channel for Square's products (Cn.wsj.com, 2013. In addition, since both companies have separate platforms for users to interact with each other and share information (i.e. video messaging), there is potential for them to integrate multiple platforms into one seamless service for their users (Cn.wsj.com, 2013. This will create a more efficient user experience for both companies' users; for instance, if users want to make a purchase via Square but want to use Sina Weibo's video messaging feature at the same time, they would be able to do so without switching between different apps on their mobile devices. Furthermore, since there are over 500 million active users on Sina Weibo, integrating Square is a great way for the latter to reach out to new customers instantly (Cn.wsj.com, 2013.

Overall, it is clear that integrating Sina Weibo and Square will be mutually beneficial for both parties. If we are given the opportunity to analyze this investment opportunity and decide whether or not we should invest in it, we would definitely recommend purchasing shares of both companies because we believe that their combined revenue will increase substantially in the future due to their newfound partnership. Once the integration of these two companies has been completed, we expect them to provide more efficient payment systems and more efficient marketing channels for their respective customers. This will help both companies generate more revenue in the future and increase their market capitalization significantly.

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