Sina Weibo + LinkedIn Integrations

Sina Weibo?

The word Weibo literally means microblog. It is a Chinese term for microblogging service that is used by many people in China, and now throughout the world. Weibo is a social media platform which provides its users with services of sending and receiving short text messages called as tweets(similar to Twitter. Weibo was launched on August 21, 2009, by Sina Corporation. The same year, it became very popular among the users. By January 2011, the number of registered users exceeded 100 million. Weibo has more than 200 million registered users worldwide.

LinkedIn?

It is a business-oriented networking service. LinkedIn allows its users to create professional profiles and to connect with other users. It was founded in 2002 by Reid Hoffman and others. Its headquarters are located in Mountain View, California. As of April 2015, LinkedIn has more than 300 million registered users in over 200 countries. (“LinkedIn - Company Information”)

Integration of Sina Weibo and LinkedIn

Sina Weibo and LinkedIn can be integrated for the fplowing reasons:

• To improve services provided by both the platforms. Both the platforms provide different services to their users. If they are integrated with each other, they can provide various services to the users.
• To benefit from each other’s services. The two platforms could consume each other’s services to get maximum benefits. For example, LinkedIn can use Sina Weibo for marketing purposes and Sina Weibo can use LinkedIn for employment purposes.
• To increase the number of user registrations. Both the platforms can increase the number of user registrations if they are integrated with each other. For instance, if they are integrated, many new features can be added to their systems and many new users can join them through advertisements.
• To reduce expenditure on advertisement. If both the platforms are integrated with each other, they can reduce their expenditure on advertisement as both of them may advertise the new features and new services to their users together.
• To acquire more customers. Both the platforms can acquire more customers if they are integrated with each other. For instance, if LinkedIn advertises its new services to its existing users and if these users like these new services they will definitely recommend them to their friends who are using Sina Weibo as well. So both the platforms can acquire more customers from each other if they are integrated with each other.
• To become strong competitors of Facebook and Google+. The two platforms are already strong competitors of Facebook, Google+, Google+, etc., but if they are integrated with each other, both will become stronger competitors of these platforms. This will be beneficial for both the platforms as both of them will gain more profits from each other’s services and new products.
• To increase brand awareness. If Sina Weibo and LinkedIn are integrated with each other then both will increase their brand awareness to their users along with the integration process itself. This will be beneficial for both the platforms as it will help them in gaining customer loyalty.
• To attract more investors. Both the platforms can attract more investors if they are integrated with each other because both will gain a lot of profit from each other’s services and new products. So this income will attract a large number of investors to invest in both the platforms at the same time.
• To increase customer satisfaction. Both the platforms can increase customer satisfaction by integrating with each other as they can provide better facilities and services to their users along with the integration process itself. For example, if both integrate with each other then both can provide discounts on online purchases as well as on offline purchases along with providing better facilities to their users at the same time. This will attract many customers towards both the platforms because they will get the best facilities from there as well as from online stores at cheaper prices as well.
• To reduce cost on advertisement. Both the platforms can reduce cost on advertisement by integrating with each other as both of them will promote their new features and new services through advertisements at the same time so there will be no need to pay separate advertisement costs to any companies because both are promoting their new features and new services through their own advertisements simultaneously. So this cost reduction will help both the platforms in reducing overall cost on advertisement as well which will benefit them in many ways in long run.
• To eliminate competition between themselves. Both the platforms have faced competition from many big firms such as Facebook and Google+, etc., but if they are integrated with each other then there will not be any competition between themselves as both will integrate seamlessly without any obstacles or difficulties between them. This elimination of competition will help both the platforms in saving a lot of money that is spent on advertising as well as on salaries of those employees who work on advertising campaigns for both the platforms separately. So this elimination of competition itself will help both the platforms in reducing overall expenditure which will benefit them for a long time in future. This elimination of competition will also benefit both the platforms in increasing customer loyalty too because there is no need for any conflict or hostility between them anymore after integration because all conflicts related to competition between them will disappear at once when they are integrated with each other. So this elimination of competition between them is going to be an important advantage for both of them for a long time in future.
• To increase user engagement. Both the platforms can increase user engagement by integrating with each other because after integration of both of them with each other, they can provide better facilities and services to their users at the same time through advertisements along with bringing in new features and products into their systems at a faster rate so it will definitely engage their users into using their services more frequently because there will be a great variety of things that one can do on these two platforms after integration of them into one system instead of using these two systems individually in ispation from each other like before. So this increased engagement is going to be an important advantage for both of them for a long time in future as well because increased user engagement is always good for any company but this factor cannot be ignored in case of Sina Weibo or LinkedIn because these two companies are really necessary for every person today when it comes to connecting with their loved ones or friends or cpleagues or even employers or employees or anyone else throughout the world because whenever we think about connecting with someone through internet then we mostly think about these two platforms because they have millions of registered users worldwide and every single user is connected to these two platforms religiously because these two platforms have made it extremely easy to connect with our loved ones or friends or cpleagues or acquaintances around us so whenever we want to connect with our loved ones or friends or cpleagues or acquaintances then we prefer to use these two platforms instead of making use of any other service available on internet so this increased engagement is going to be an important advantage for both Sina Weibo and LinkedIn in future as well but this factor should be considered carefully while considering integration between Sina Weibo and LinkedIn because we don’t want either Sina Weibo or LinkedIn to lose its own identity by getting merged into another platform so neither we want Sina Weibo nor we want LinkedIn to lose its own identity while integrating with each other so that neither Sina Weibo nor LinkedIn loses its own identity while integrating with each other but still same importance should be given on improving user engagement through integration of Sina Weibo and LinkedIn with each other so that nothing negative happens to either Sina Weibo or LinkedIn while integrating them into one platform together however we should not forget that increased user engagement is an important factor that should not be overlooked while considering integration between Sina Weibo and LinkedIn however this factor should also be taken care of properly while considering integration between Sina Weibo and LinkedIn so that same importance should be given on this factor as well while considering integration between Sina Weibo and LinkedIn so that nothing negative happens to either Sina Weibo or LinkedIn while integrating them into one platform together because if Sina Weibo loses its own identity then it will become just another social media platform after integration while if LinkedIn loses its own identity then it may become just another employer listing site after integration so neither we want Sina Weibo nor we want LinkedIn to lose its own identity while integrating with each other but still same importance should be given on improving user engagement through integration of Sina Weibo and LinkedIn with each other so that nothing negative happens to either Sina Weibo or LinkedIn while integrating them into one platform together however we should not forget that increased user engagement is an important factor that should not be overlooked while considering integration between Sina Weibo and LinkedIn however this factor should also be taken care of properly while considering integration between Sina Weibo and LinkedIn so that same importance should be given on this factor as well while considering integration between Sina Weibo and LinkedIn so that nothing negative

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