Integrate Shopify with Google Ads

Appy Pie Connect allows you to automate multiple workflows between Shopify and Google Ads

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About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. It includes a huge selection of tools for anyone looking to start an eCommerce business.

About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

Want to explore Shopify + Google Ads quick connects for faster integration? Here’s our list of the best Shopify + Google Ads quick connects.

Explore quick connects
Connect Shopify + Google Ads in easier way

It's easy to connect Shopify + Google Ads without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Blog Entry

    Triggers when a new entry is added to a blog in your Shopify store.

  • New Cancelled Order

    Triggers whenever a order is "cancelled" (with line item support).

  • New Customer

    Triggers when a new customer is added to your Shopify account.

  • New Order

    Triggers when a new purchase is made (only open orders) (with line item support).

  • New Order (Any Status)

    Triggers when a new purchase is made (of any order status).

  • New Paid Order

    Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded (with line item support).

  • New Product

    Triggers when a new product is added to your Shopify store.

  • Updated Order

    Triggers when an order is updated (with line item support).

  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • Actions
  • Create Custom Collection

    Creates a custom collection.

  • Create Customer

    Creates a new customer.

  • Create Order

    Creates a new order (with line item support).

  • Create Product

    Creates a new product.

  • Update Order

    Update a existing order.

How Shopify & Google Ads Integrations Work

  1. Step 1: Choose Shopify as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Google Ads as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Shopify to Google Ads.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Shopify and Google Ads


Shopify is a platform that allows users to build their own eCommerce store. The platform allows users to set up customized themes, use various apps and integrate with third-party services such as Google Ads. Shopify was launched in 2004 by Tobias Lütke, Daniel Weinand, Scott Lake and Scott Lake.

Google Ads is a platform for advertising on Google. It enables companies, organizations or individuals to advertise their products or services on Google search results and the Google Display Network. It was launched in 2000 by Larry Page and Sergey Brin. Google Ads allows advertisers to manage ad campaign across multiple devices through a single platform.

Integration of Shopify and Google Ads

In 2017, Shopify added Google Ads integration to its platform. This integration allows advertisers to run their Google Ads ad campaigns from within Shopify's dashboard. Prior to this integration, Shopify merchants had to create separate ad accounts and manage them within other Google tops such as Google AdWords Editor.

This integration gives Shopify merchants the advantage of running Google Ads ads from within their eCommerce platform and not having to worry about managing two separate accounts for their online store and AdWords account. It also simplifies the process of creating ads since they can now do it from within one platform. This makes it easier for advertisers to optimize ads based on performance data from their stores and use those insights to improve ad performance.

Benefits of Integration of Shopify and Google Ads

Advantages of using this integration include:

Better conversion rates – The integration creates a seamless process of advertising across different platforms which opens opportunities for cross-channel conversions. This, therefore, increases retailer’s conversion rate and delivers better return on investment (ROI. on ad campaigns.

The integration creates a seamless process of advertising across different platforms which opens opportunities for cross-channel conversions. This, therefore, increases retailer’s conversion rate and delivers better return on investment (ROI. on ad campaigns. Easy management – Google Ads and Shopify are two very powerful platforms that enable retailers to optimize performance of their online store and AdWords account respectively. However, it was often difficult for merchants to manage both platforms separately due to the time it took to create ads in one platform then use them in another. With this integration, marketers only need to create an ad campaign once in Shopify then manage it in Google Ads. This is because the ads are created directly in Shopify then used in Google Ads without having to copy/paste ad creative in the latter’s interface.

Shopify is a powerful eCommerce platform that enables merchants to set up an online store with ease while taking advantage of its creative themes. It also provides users with access to various apps that enable them improve their marketing strategy. The platform also integrates with many third-party services such as Facebook, Stripe, Paypal and MailChimp among others to help users have a seamless experience when marketing their products or services online.

The process to integrate Shopify and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on January 25,2023 05:21 pm