Integrate ShipStation with Google Ads

Appy Pie Connect allows you to automate multiple workflows between ShipStation and Google Ads

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About ShipStation

ShipStation is a web-based, multi-carrier shipping solution that is designed to save eCommerce retailers time and money on their order fulfillment process. With ShipStation you get access to a single set of powerful tools for managing your orders from creation through fulfillment—anywhere your business needs to ship.

About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

Google Ads Integrations

Best ShipStation and Google Ads Integrations

  • ShipStation Integration ShipStation Integration

    Google Ads + ShipStation

    Mark an Order as Shipped in ShipStation when New Campaign is created in Google Ads Read More...
    Close
    When this happens...
    ShipStation Integration New Campaign
     
    Then do this...
    ShipStation Integration Mark an Order as Shipped
  • ShipStation Integration ShipStation Integration

    Google Ads + ShipStation

    Create Order to ShipStation from New Campaign in Google Ads Read More...
    Close
    When this happens...
    ShipStation Integration New Campaign
     
    Then do this...
    ShipStation Integration Create Order
  • ShipStation Integration ShipStation Integration

    Google Ads + ShipStation

    Mark an Order as Shipped in ShipStation when New Ad is created in Google Ads Read More...
    Close
    When this happens...
    ShipStation Integration New Ad
     
    Then do this...
    ShipStation Integration Mark an Order as Shipped
  • ShipStation Integration ShipStation Integration

    Google Ads + ShipStation

    Create Order to ShipStation from New Ad in Google Ads Read More...
    Close
    When this happens...
    ShipStation Integration New Ad
     
    Then do this...
    ShipStation Integration Create Order
  • ShipStation Integration ShipStation Integration

    Google Ads + ShipStation

    Mark an Order as Shipped in ShipStation when New Ad Group is created in Google Ads Read More...
    Close
    When this happens...
    ShipStation Integration New Ad Group
     
    Then do this...
    ShipStation Integration Mark an Order as Shipped
  • ShipStation Integration {{item.actionAppName}} Integration

    ShipStation + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect ShipStation + Google Ads in easier way

It's easy to connect ShipStation + Google Ads without coding knowledge. Start creating your own business flow.

    Triggers
  • Item Ordered

    Triggers for each individual line item when a new order is created or imported.

  • Item Shipped

    Triggers for each individual line item when a new outbound shipping label is created for an order.

  • New Order

    Triggers when a new Order is created or imported in ShipStation

  • Order Shipped

    Triggers when a new outbound shipping label is created for an order.

  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

    Actions
  • Create Order

    Create Order

  • Mark an Order as Shipped

    Marks an order as shipped without creating a label in ShipStation.

  • Update Order

    Updates an existing order. Only orders in an open status in ShipStation (awaiting_payment, awaiting_shipment, and on_hold) can be updated through this method. This call DOES NOT currently support partial updates. The entire resource must be provided in the body of the request

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How ShipStation & Google Ads Integrations Work

  1. Step 1: Choose ShipStation as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Google Ads as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from ShipStation to Google Ads.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of ShipStation and Google Ads

ShipStation?

ShipStation is a software that helps businesses manage their shipping efficiently, which includes order tracking, automatic packaging, and shipping reports. ShipStation can integrate with UPS, USPS, FedEx, DHL, and other shipping carriers, so that customers can ship packages through their preferred carrier. The company was founded in 2011, and since then has helped over 10,000 businesses worldwide. ShipStation’s office is located in Austin, Texas, but they work with clients all around the world.

Google Ads?

Google Ads is an advertising platform that allows businesses to buy online ads like Google search or YouTube videos. The ads that appear on the search results are called “AdWords.” With AdWords, businesses can create ads that target particular keywords; for example, if a user searches for “shipping services” on Google, the business’s ad could show up.

Integration of ShipStation and Google Ads

With Google Ads, businesses can run ads on Google’s search engine and YouTube videos. However, these ads are often disconnected from the main website. This means that customers cannot see what products the company sells while browsing the website.

However, using ShipStation and Google Ads together would enable customers to not only view products while browsing the website, but also to take action on them. For example, customers could click on a product while browsing the website and be taken to a Google Ads page where they can buy it. This integration would encourage customers to make purchase decisions faster. Also, it would make the customer-purchase experience smoother because customers do not have to leave the website to complete their purchase.

Benefits of Integration of ShipStation and Google Ads

Running Google Ads alongside ShipStation would enhance the marketing strategy of small businesses because they can target customers more efficiently. The small business would be able to reach potential buyers who are searching for shipping services. Also, it would be easier for customers to find products on the small business’s website because ShipStation would display products in the context of the website. Moreover, when customers are looking at products on the website, they may be more inclined to buy them because they are familiar with them.

By integrating ShipStation and Google Ads together, small businesses will have an enhanced marketing strategy because they can better target their audience. It will also make it easier for customers to find products on the website because ShipStation will display them in the context of the website. By doing so, customers will be more likely to buy the products because they are familiar with them.

The process to integrate ShipStation and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.