Integrate shippit with Snapchat

Shippit is an online platform that helps users to ship packages from local stores to their customers. It was started by Talmon Marco, a former executive at Google, and Erez Aiden, a professor of Computer Science at Baylor University. Shippit is based out of San Francisco, California. It has various categories like e-commerce, retail, food delivery, and more. The company has raised $2 million in seed funding round back in June 2011. It was one of the best shipping apps available till it shut down in April 2014.

Snapchat

Snapchat is an image messaging and multimedia mobile application popularly known as a ‘sexting app’. It was started by Evan Spiegel, Bobby Murphy, and Reggie Brown. The app allows users to capture images and videos and send them privately to friends through the app.

If integration of Shippit and Snapchat will occur then it will be very beneficial for both the companies. It will allow Shippit to reach to its potential customers and even Snapchat will get benefit from this integration because its user base will be increased with this integration. Shippit is used by both small and large scale businesses but Snapchat is usually used by teenagers. But if both the companies will be integrated then they can also reach to their target audience which are teenagers. This integration will create an online platform where people can use both services at the same time. If there will be a double click function in Shippit and Snapchat so that people can send a message through Shippit and post it on Snapchat or vice versa then people will prefer this application over other applications because of its ease of use and multiple functions.

There are many benefits that this integration can provide to both companies. We can conclude that these companies can make money from each other. Shippit can increase its revenue by using Snapchat as a medium to advertise their business and products. They can also use Snapchat to promote their businesses through sponsored lens or geofilters. Snapchat also benefits from this integration because it will help them to reach one step closer to their target audience who are mainly adults. They also need a good partnership with any big firms like Shippit because they have a huge customer base. They want to achieve the same target audience who are adults but they are not able to do so without any partnerships. So this partnership is beneficial for them too.

Conclusion

If we talk about the conclusion then we can say that this integration is beneficial for both the companies but if you ask me personally then I would say that Shippit will benefit more than Snapchat. This is because Shippit is already getting a good amount of revenue but Snapchat needs more amount of money and they will get it with the partnership with Shippit. But if this integration happens then both the companies will earn more revenue than they were earning earlier and they will also reach to their target audience seamlessly.

I hope you find this blog useful !

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