Integrate Sendinblue with Shippo

Both SendinBlue and Shippo are French startups that have gone international. The company, Sendinblue, is a payment and e-mail marketing platform based in Paris, France. It was founded by Jérémie Berrebi and Sylvain Kalache in 2011. Unlike traditional e-mail marketing platforms, SendinBlue allows users to send bulk emails through API (Application Programming Interface. as well as via its web interface. The company also boasts of advanced campaign features such as geo-targeting and dynamic text insertion. Shippo, on the other hand, is a San Francisco based startup that provides an e-commerce shipping platform for online merchants. With over 250,000 small businesses using its service, Shippo has received $2 million investment from Union Square Ventures and Floodgate Fund and has been described as “Gumroad for e-commerce”.

Both companies recently announced their integration. The integration means that Shippo users can now send bulk email campaigns using SendinBlue’s SMTP servers. The SendinBlue API will be used to help with sending email, which makes it easy to integrate the two platforms and thus adding value to both users. The integration, which is still in beta, is expected to be complete within a couple of months. Once this integration is complete, SendinBlue’s 300K users will have access to Shippo’s 35K small business customers who use its services. This will make it possible for the SendinBlue user base to increase. In addition, there are plans to integrate Shippo’s feature of shipping notifications into SendinBlue’s email marketing platform as well as sending tracking numbers and delivery information to the SendinBlue dashboard. These features will make it easier for the SendinBlue user base to track their orders.

The integration of these two platforms will mean that users of each company will get more value out of their subscription. For instance, Shippo users will be able to send bulk emails through SendinBlue’s servers while also being able to access SendinBlue’s advanced features such as dynamic text insertion and geo-targeting. SendinBlue users will be able to integrate their email marketing campaigns with Shippo’s shipping notifications. Both companies will therefore be able to take advantage of each other’s strengths and attract new customers as a result.

The integration of Shippo with Sendinblue will create more value for both companies as well as their subscribers. They will be able to take advantage of each other’s strengths while also attracting more customers at the same time. As a result, both companies are likely to see significant growth in terms of revenue and subscribers over the next year or so.

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