Integrate Salesforce with MailChimp

Appy Pie Connect allows you to automate multiple workflows between Salesforce and MailChimp

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About Salesforce

Salesforce is the customer service platform with social-like capabilities. With Salesforce, companies can align their business processes and customer service strategies to fit their customers, employees and partners much better than before. Salesforce is a leading provider of social enterprise cloud computing solutions.

About MailChimp

MailChimp is all-in-one e-mail marketing platform that fits everything you need to know about your subscribers into one neat and organized place. Its powerful features and embeddable sign up forms help you build an engaged audience you can communicate with easily anywhere and anytime.

Want to explore Salesforce + MailChimp quick connects for faster integration? Here’s our list of the best Salesforce + MailChimp quick connects.

Explore quick connects

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Connect Salesforce + MailChimp in easier way

It's easy to connect Salesforce + MailChimp without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Account

    Triggers the moment a new account is created.

  • New Attachment

    Triggers when a new attachment is created.

  • New Case

    Triggers whenever a new case is created in your account.

  • New Contact

    Triggers upon the creation of a new contact.

  • New Event

    Triggers upon the creation of a new event.

  • New Lead

    Triggers the moment there is a new lead in your account.

  • New Opportunity

    Triggers upon the creation of a new opportunity.

  • New Product

    Triggers upon the creation of a new product.

  • New Record

    Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.

  • New Task

    Triggers whenever a new task is created in your account.

  • Opportunity Stage Change

    Triggers whenever the stage of an opportunity is changed.

  • Updated Record

    Triggers when any record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is updated.

  • Cleaned Subscriber

    Triggers when a cleaned subscriber

  • Click Report Members

    Triggers when member click a link.

  • New Campaign

    Triggers every time a new campaign is created or sent.

  • New List

    Triggers when a new list is added.

  • New Subscriber

    Triggers whenever a new subscriber is added to a list.

  • Unsubscribe Subscriber

    Triggers when a unsubscribe subscriber

  • Updated Subscriber

    Triggers whenever a subscriber is added or updated in a list.

  • Actions
  • Create Attachment

    Create a new attachment (max 25 mb)

  • Create Contact

    Create a new contact.

  • Create Custom Object

    Create a new custom object as per your choice.

  • Create Event

    Create a new event.

  • Create Lead

    Create a new lead.

  • Create Opportunity

    Create a new opportunity.

  • Create Record

    Creates a record.

  • Update Contact

    Update an existing contact.

  • Update Custom Object

    Modify an existing custom object (of the type you choose).

  • Update Record

    Updates a existing record.

  • Add Member Note

    Adds a new note to an existing subscriber.

  • Add Subscriber to Segment

    Add subscriber's email address to a static segment within a list. Note: the email address must already be subscribed to the list, or this will fail.

  • Add Subscriber to Tag

    Add an email address to a tag within a list. Note: the email address must already be subscribed to the list, or this will fail.

  • Add/Update Subscriber

    Add a new subscriber to a list of your choice. (Note: This Connect can be used to update an existing subscriber too.)

  • Create Campaign

    Set up a campaign draft.

  • Send Campaign

    Sends a campaign draft.

  • Unsubscribe Email

    Unsubscribe an email address from your selected list.

How Salesforce & MailChimp Integrations Work

  1. Step 1: Choose Salesforce as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick MailChimp as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Salesforce to MailChimp.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Salesforce and MailChimp


Salesforce is a cloud computing company that was founded in the year 1999 by the former Oracle executive Marc Benioff and Parker Harris. In the year 2013, Salesforce acquired the popular email marketing top MailChimp, which was founded by Ben Chestnut and Dan Kurzius in 2001. The acquisition of MailChimp will bring a lot of positive results for


MailChimp is a very useful email marketing top that can be used to send emails to customers, subscribers, and fans. The top allows users to create a list of recipients, design a template for the email, and schedule when the email should be sent out. It also allows users to track how many people opened the email and clicked on any links in it. The top also has a feature known as “autoresponders” which allows users to create a series of emails that go out at certain times or after certain conditions are met. For example, users can create an autoresponder that will send an email after the recipient has not opened an email for three days. Another way to use this feature is to have an email sent out after a user registers on the website. These are just some examples of how useful MailChimp can be to businesses.

Integration of Salesforce and MailChimp

When Salesforce bought MailChimp, they put all of their data into one database which means salesforce is now able to understand who is doing what with their software. This will allow salesforce to better target their customers by showing them ads based on their behavior. This will hopefully encourage users to spend more money with salesforce because they are getting more out of it. The integration of the two companies has allowed salesforce to reach out to users in new ways. Users can now access their accounts on salesforce with the use of MailChimp’s mobile apps. This makes it easier for users to manage their accounts on salesforce while on the go.

Benefits of Integration of Salesforce and MailChimp

The benefit of bringing together salesforce and mailchimp is that it will increase salesforce’s revenue because it will allow them to reach more people than ever before. By bringing together these two companies, will be able to better target their audience because they will be able to know more about them than before. One example of this would be that if someone opens an email from mailchimp but does not open emails from salesforce, then salesforce could send an email directly to that person saying “Hey John, you haven’t opened any emails from us lately! Would you like one” By combining these two companies, more people will be inclined to buy the products because they feel like they are part of something bigger than just one company. They feel like they are part of a community. This helps salesforce because more people will want to buy their product because they feel like they are part of something bigger than just one company. They feel like they are part of a community.

The process to integrate Salesforce and MailChimp may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm