Integrate Pendo with SugarCRM

Introduction. In this paper I will present a spution for a company that is using Pendo and SugarCRM.

Pendo

Pendo is a product that helps companies track user activity across a wide range of applications, including SalesForce, Marketo, GitHub and others. The product allows the user to receive real-time updates about what users are doing in their apps, which is a powerful way to know exactly what’s going on in the company.

SugarCRM

SugarCRM is an open-source Customer Relationship Management (CRM. software used by companies to organize customer data, send emails, schedule meetings and more. It has some very interesting features like Cases, Workflows, Reports and more.

Integration of Pendo and SugarCRM

Introduction. In this section I will discuss the integration of Pendo and SugarCRM . I will start by describing how they can be integrated and then I will explain why it is important to do so.

How it works. Pendo captures information on what users are doing in their apps. When new users register with the product, Pendo provides them with a workflow that guides them through their first time using the product. That workflow includes web pages that show custom content relevant to the company using the product. Those web pages are rendered by SugarCRM.

Why it is important. It is important to integrate Pendo and SugarCRM because of the fplowing reasons:

It makes it easier for users to get started with new applications. For example, if a new employee registers with Pendo, he/she will see a web page that shows information relevant to him/her. It makes it easier to understand user activity in different applications. This is particularly useful for organizations with limited resources who might not have full-time people dedicated to data analysis. It enables organizations to use “single sign-on” when integrating different applications. This is particularly useful in companies where different employees work on different applications but they all require access to each other’s data. For example, sales people need access to customer data in Sales Force but they also need access to customer data in Sugar CRM or Zendesk. It reduces the time needed for training employees since they only need one single product that is used everywhere instead of multiple ones. It helps reduce the cost since there are no additional licenses needed for using one product instead of multiple ones. It saves money since there are no additional licenses needed for using one product instead of multiple ones. It helps improve security since there are no passwords or credentials leaked when using one product instead of multiple ones. It makes it easier to find out how the business is doing since it only takes one click to get all metrics out of one single product instead of multiple ones. It makes it easier for business analysts to examine data in one single product instead of multiple ones. It makes it easier for developers to work on different products because they only need to learn one single product instead of multiple ones. It enables the business to use other tops and services that work with Pendo and SugarCRM such as Slack and Appy Pie Connect.

Conclusion. In this paper we discussed why we need to integrate Pendo and SugarCRM and how they can be integrated. We also discussed some other benefits of this integration such as its potential to enable use of other tops and services such as Slack and Appy Pie Connect.

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