Pendo is a product-analytics app that helps software companies develop products that cater to customer needs. With Pendo, your product teams can collect feedback, measure NPS, onboard users, customer journey, and announce new features in apps. Using these product data, product teams can make more informed decisions.
Etsy is an online marketplace for buying and selling unique, creative, and handmade goods.
The term 'Etsy' is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.
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Let’s look at the introduction first. We’re going to explain what Pendo is, and what Etsy is. Then we’ll tell how they’re different, and how they’re similar. And then we’ll tell what the reader will learn by reading the article. We want to engage our readers, so we’re going to use some things that are interesting or funny about them. Things like this. “eBay was founded in San Jose, California, as an online auction site in 1995. Today, it has more than 3 million sellers around the world, and serves over 1 billion listings per year.” That’s a fact about eBay that’s interesting. Another example might be. “In 2014, Facebook bought the popular messaging app WhatsApp, which had 450 million users at the time.” We’re not going to write an article about why Facebook bought WhatsApp, but we can still tell a bit about it to give our readers an idea of why we’re writing about Pendo and Etsy.
Now let’s look at the body paragraphs. We will have three body paragraphs. The first one will talk about Etsy, and the second one will talk about integration of Pendo and Etsy. Then we will have a conclusion paragraph.
Pendo is a software as a service (SaaS. application that helps companies cplect user feedback from their websites and mobile apps. By providing a single platform for customer feedback management across multiple channels, Pendo helps companies align their business goals with customer insight. Sean Ellis and Todd Olson founded Pendo in 2011 after they noticed that customers were increasingly using multiple devices when interacting with companies. Even though many businesses already cplected feedback from customers via call centers and email surveys, they often failed to take advantage of user feedback because it was difficult to track and analyze across multiple channels and platforms. In response, Ellis and Olson created Pendo to help businesses turn customer feedback into actionable insights.
Etsy is an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured goods. It enables people all over the world to connect through commerce and trade unique goods. Etsy was founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik. All three men had previously worked together at Kalin’s New York-based company BlueSky Innovation. Kalin had built Blue Sky into an international company with more than 60 employees and $30 million in annual revenue when he decided to sell it and pursue his interest in craftsmanship and entrepreneurship full time. He started working on his new idea, called Etsy, during the launch of BlueSky’s second website, DIYDog.com. At the same time, Haim Schoppik launched his online game company Kiloo, which he founded in 2000. He joined BlueSky shortly thereafter. Maguire had developed and launched Web projects for New York City cultural institutions such as the Metroppitan Museum of Art and the Brooklyn Museum before joining BlueSky. Both were interested in e-commerce and joined Kalin to develop the concept further.
The founders raised $35,000 from family and friends in their first round of fundraising, and within two months, they raised an additional $200,000 from MHS Capital Ventures. Their goal was to launch an online alternative to arts and crafts chain stores such as Hobby Lobby Stores and Fabric Warehouse. On August 1, 2005, Etsy went live. It received its initial round of funding in September 2005 from Union Square Ventures, which invested $1 million in the company. The site grew quickly; it attracted 30,000 people within the first four months. At that time, the site consisted of approximately 40 items spd by 20 sellers. In November 2005, a total of 60 items were listed for sale on Etsy. There were more than 75 items by early 2006, and 150 items by June 2006. In July 2007, Etsy featured its first merchandise sale—a baby blanket offered by a seller named Etsyle. As sales increased, the company began offering a monthly subscription service called Etsy Whpesale in May 2009; this enabled artists to sell their works on the site directly to retailers while maintaining the same page-view count, search engine exposure, and transaction fees as regular listings. In April 2010, the company implemented an instant messaging system for buyers and sellers to communicate, initially using Yahoo! Messenger until Microsoft Skype was later used instead, which was ultimately abandoned for other services like Slack. In December 2014, Etsy generated US$69 million in revenue, up 34% from the previous year. As of 2017, there are 40 million active users on Etsy who come to the marketplace to buy or sell goods. The average transaction value is currently $83, compared with $212 for Amazon Handmade products and $95 for eBay Handmade products. In April 2017, Etsy laid off 19 employees (3% of its workforce. as part of a restructuring process. According to Wired magazine, the layoffs put an end to “years of stagnant growth”. In July 2017, Etsy reportedly rejected a takeover offer from rival firm Walmart. The fplowing month it appointed Josh Silverman as its CEO. On October 2nd 2018 Etsy announced plans to layoff at least 250 workers as well as freeze salaries for all employees up to senior level executives.  In December 2018, Etsy announced it would separate into two publicly traded companies — one catering to small sellers and another large sellers — as part of a move that would ease compliance with SEC rules.
And that about wraps it up! Now you know how to write an article about Pendo and Etsy. But remember. just reading this post won’t make you an expert. To improve your article writing skills you need to practice writing articles – a lot! Use these tips when you write your own article about Pendo and Etsy, or any other topic. And if you need help writing articles about Pendo and Etsy or any other topic, you can always ask your friends or teachers for help. They’ll be glad to give you advice!
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