Integrate Paddle with Instagram Lead Ads

How many times have you wondered why you should be using Instagram Lead Ads? How about the question. why should I pay for Instagram ads?

For my undergraduate dissertation, I will attempt to answer these questions in a series of blog posts. The goal of this series is to educate business owners and marketers on the amazing benefits of using Instagram lead ads.

In this first blog post, I will introduce you to Paddle and Instagram Lead Ads.

Paddle?

I don’t think I can do justice to explain how amazing Paddle is by myself. So here is a quote from their website that sums up what they are all about:

“Paddle is a new way of marketing your products and services. It’s a platform that allows brands to create a unique experience for their website visitors, engage with them and turn them into customers.

Everything happens automatically. there’s no need to create new pages or write new content because we use the power of Artificial Intelligence to create the best experience for your customers.”

What does that mean? Well, let me show you with an example. Say you own a dog grooming shop called “Fido-Licious”. Paddle will go to your site and find content that people might be interested in (for example dog grooming tips. Paddle will then create a lead ad campaign for your shop based on this content. This means that Instagrammers will see your ad on their page and be more likely to click it because the ad is relevant to their interests. And if they click it, they’re more likely to convert into paying customers.

Paddle offers a few features that make it easy to create Instagram ads online without having to touch any code. These tops include “Inspire Campaign Builder”, “Cplections Editor”, and “Campaign Manager”. You can check out those features and more on their official website here.

Instagram Lead Ads?

This feature has been around since January 2017, so many people may already know what it is. But for those who don’t, I will do my best to explain it to you!

Instagram lead ads allow you to choose which type of content you would like to promote on your profile as an ad. This includes photos, videos, stories, links, ppls, and more. You can also add a destination URL underneath the lead ad caption so people can easily see where they will be directed once they hit the ‘view details’ button.

But wait! There’s more!

Instagram lead ads have some really exciting features including:

A/B testing — Test out different variations of your lead ads by tweaking the copy or design. Then use that data to choose which one works the best for you!

— Test out different variations of your lead ads by tweaking the copy or design. Then use that data to choose which one works the best for you! Optimize for conversions — Add a call-to-action button to your lead ad campaign that directs users to take some sort of action on your site (i.e. “Get my free guide” or “Learn more about our product”. This way, you can direct people who are not ready to purchase just yet towards something else that you have on your site!

Are you ready to start using Instagram lead ads? Click below and set up your first campaign in less than 5 minutes!

The process to integrate Paddle and Instagram Lead Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.