Integrate Nimble with SendGrid

In the past few years, in the world of eCommerce business, there has been a constant increase in the amount of data that is being processed. This is because of the use of technpogy in the business world. It has been found that in 2017, 65% of companies owned a website for their business, and this is an indication that they are concerned about creating a presence on the internet.

The advantages of this rise in e-commerce have been many. For instance, individuals have been able to rely on online stores where they can buy what they need with ease. In addition to this, they have been able to have the items they need delivered to them in a short time, and this has allowed them to save a lot of time.

However, this exercise of eCommerce is not without its challenges. For instance, making sure that all deliveries are done on time has been a challenge for most e-commerce businesses. One way to ensure that the delivery process is smooth is by integrating two applications such as SendGrid and Nimble.

SendGrid is one of the most popular email service provider (ESP. in the world. Nowadays, it is hard to find an online store that uses another ESP to send emails to their customers. The reason for this popularity is that SendGrid is used by businesses globally and also because it offers email delivery and web analytics.

On the other hand, Nimble is used by mostly small and medium sized businesses. It makes sense that both firms would integrate their services together since these businesses can then benefit from some of the services of each firm.

Integration of Nimble and SendGrid will serve these businesses in many ways including:

• Improved customer experience

Integrating Nimble and SendGrid will give businesses an added advantage when it comes to their customers’ experience. The reason for this is that they will be able to send curated and targeted content to their customers based on what they want and their preferences. This will allow them to create a personal relationship with their customers which will lead to increased sales and retention of customers. With this integration, businesses will be able to send out newsletters and promotional emails that the customers want to receive instead of sending useless newsletters that are not read or are deleted immediately by the recipients.

• Enhanced email deliverability

Due to the fact that email marketing has become very competitive, it is hard to get your emails delivered to your customers’ inboxes. One top that you can use in order to make sure your emails are delivered correctly is by using a reliable ESP like SendGrid. If you utilize SendGrid’s email delivery service, you can be sure that your emails will be delivered in a timely manner. However, if you want to make sure that your emails are opened by your customers then you should integrate Nimble into your eCommerce platform. This will allow you to send important information directly to your customers based on what they are looking at or purchasing online.

• Higher revenue

If you own an online shop then you know that conversion rates are vital in ensuring that your business thrives. If you have used other tops in order to drive conversions then you know how difficult it can be to see results. Most companies have spent years trying to figure out how they can create more conversions without making changes to their current marketing strategies. However, with Nimble integration, you can convert visitors into paying customers easily because it integrates with your eCommerce platform and analyses what your customers are doing on your website, thus allowing you to identify what they want and also what they do not like. This way, you can create targeted promotions that will increase sales and conversions significantly.

• Reduced costs for marketing activities

It has been found that most e-commerce businesses spend a lot of money on marketing activities each year by hiring professionals who market for them. However, employing these marketing professionals is not cheap, and it may even cost you more than what you make from your business if you don’t hire the right firm or person. The only way to get around this problem is by integrating Nimble into your eCommerce platform so that it can take care of your marketing activities for you based on its analysis of your customer traffic patterns and engagement levels. It does this by sending out targeted content that drives traffic, increases sales, and reduces costs for promotional activities. Therefore, if you integrate Nimble into your eCommerce platform then you will be able to generate profits for your business while also reducing costs for marketing activities.

Integrating Nimble and SendGrid will help businesses reduce costs by eliminating marketers who charge high fees for so-called marketing services, while also helping them increase revenues by improving customer experience without having to spend a lot on marketing agents or professional consultants who cannot guarantee high conversion rates.

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