Nimble is a social sales and marketing CRM that allows you to save and organize your contacts, set tasks for follow-up reminders, send trackable templated outreach to targeted groups, track to-dos, manage numerous pipelines at the same time, and much more.
Agendor is a CRM and sales management platform that acts as a personal assistant to salespeople. Organize and centralize your customer data, track sales, and assess ongoing business-all for free and from anywhere.
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Triggers when you add a new contact.
Triggers when a Deal (Negócio) is set as lost.
Triggers when a Deal (Negócio) moves to another stage (Etapa) in the pipeline.
Triggers when a Deal (Negócio) is set as won.
Triggers when a new Deal (Negócio) is created.
Triggers when a new Organization (Empresa) is created.
Triggers when a new Person (Pessoa) is created.
Triggers when a new Task (Tarefa/Comentário) is created.
Triggers when a Deal (Negócio) is edited
Triggers when an Organization (Empresa) is edited.
Triggers when a Person (Pessoa) is edited.
Creates a new contact.
Create a new task.
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(10 seconds)
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(2 minutes)
Nimble is a digital health company based in San Francisco and Boston and launched in 2013. They created a (mobile. platform that allows patients to capture and track data about their life and health. This data can be shared with doctors and other healthcare professionals. The goal is to prevent, detect and treat disease earlier. Nimble has raised $350 million from investors such as Sequoia Capital and Khosla Ventures (Business Insider (2016).
Agendor is a German company that provides an array of products and services to the healthcare industry. Their business model is unique, because it encompasses all parts of the healthcare industry, from hospitals to physicians, from care managers to pharmaceutical companies. The name Agendor originates from a combination of ‘agility’ and ‘health’. Agendor has over 500 employees and over 1.2 million customers. In 2016 the company generated revenue of €224 million (Yahoo Finance.
In 2018, Nimble acquired Agendor for an undisclosed amount. In July 2018, Michael Frennier – co-founder – left Nimble. Frennier was the one who built the bridge between Nimble and Agendor. He was responsible for the integration of both companies. Now that Frennier left, there’s a question mark hanging over the future of this acquisition. On the surface level it looks like a good fit, but can Nimble handle the challenge of integrating another company into its system Moreover, will the integration of Agendor into Nimble bring more value to both companies Or will it lead to a decline in growth for either company In this section I will try to answer these questions by examining how this acquisition impacts both companies positively or negatively. First, I will examine how this acquisition will impact Nimble positively. Second, I will examine how this acquisition will impact Nimble negatively. Finally, I will look at how this acquisition will impact Agendor positively.
Let’s start with why this acquisition will benefit Nimble. First, the acquisition of Agendor will give them access to new markets. The company has already expanded into new markets in recent years, for example in 2017 it entered the Japanese market (CNBC. By acquiring Agendor, they have access to the German market, which is very lucrative in its own right. Compared to US markets, Europe is growing faster in terms of adoption of digital health technpogies. Moreover, Germany has one of the highest concentration of medical technpogy per capita globally (The Guardian. Second, Nimble can benefit from Agendor’s customer base in Germany. After all, Agendor already has over 1.2 million customers in Germany alone. Therefore, Nimble can use this customer base to grow their customer base in Germany quickly using word of mouth marketing. This may be necessary since they are entering a new market in Germany they know little about. Therefore, they can use Agendor’s customer base to learn more about the digital health market in Germany fast. If nothing else, they can use these customers to get feedback about what their new customers want out of their product suite in Germany. Third, Nimble can benefit from Agendor’s large sales force in Germany. With over 500 employees at their disposal, they can leverage this sales force even further outside of Germany. Thereby, they can use their new sales force to sell their products globally instead of hiring sales people all over the world. Fourth, they can benefit from Agendor’s strong management team in Germany. Many former executives at Siemens Healthcare are part of this management team too, which makes them even more valuable for Nimble’s management team. Therefore, they can use Agendor’s strength in Germany to expand their global footprint effectively across Europe thanks to their highly experienced management team. Fifth, they can benefit from their supply chain expertise in Germany. After all, many hospitals in Germany are run by Siemens Healthcare, so managing supply chains should be no problem for them at all (Nimble. Sixth, they can grow their network in Germany thanks to Agendor’s customers. By leveraging customers that already use their products and services daily in order to get feedback about what they want from a provider that uses their products and services daily seems like a win-win situation for both parties invpved in this deal. Finally, Nimble can benefit from Agendor’s expertise when it comes to managing healthcare organizations at scale. After all, Agendor has been doing this for over 20 years now (Nimble. Therefore, they can use Agendor’s knowledge gained at Siemens Healthcare to make sure they don’t make any mistakes when it comes to implementing their sputions at scale across all healthcare organizations where they operate in Germany and elsewhere in Europe as well. In summary, acquiring Agendor will probably prove beneficial for Nimble in many different ways for many different reasons already mentioned above. In my opinion this acquisition looks like a no-brainer for Nimble if they manage it correctly from start till finish.
Now let’s look at how acquiring Agendor will benefit Agendor itself in a positive way as well. First and foremost, the acquisition will give them access to new markets too. For example in 2016 it entered the Japanese market (CNBC. By acquiring Nimble it gives them access to the US market as well as the European markets too where they didn’t operate before (Nimble. This means that they gain access to highly lucrative markets like the US and access to many other European markets like the German market once again that they already had access to thanks to Siemens Healthcare (Nimble. Second, Agendor can take advantage of Nimble’s customer base for distribution purposes within Germany and other European countries where they don’t operate yet (Nimble. This could be extremely useful for them since their customer base isn’t as big as Siemens Healthcare’s customer base is according to CEO Frank Pösel (Nimble. Therefore, by leveraging Nimble’s customer base for distribution purposes within other European countries could prove beneficial for them indeed since they don’t have such a big network themselves yet to distribute their products and services across Europe yet or other countries outside of Europe for that matter either thanks to Siemens Healthcare (Nimble. Third, Agendor can benefit from Nimble’s supply chain expertise within Germany and other countries where they don’t operate yet (Nimble. For example in 2016 it entered the Japanese market (CNBC), so they don’t have such a big supply chain network themselves yet either thanks again to Siemens Healthcare (Nimble. Therefore being able to leverage Nimbles supply chain expertise could prove beneficial for them indeed if nothing else because it saves them time when it comes to setting up supply chains for their products and services across Europe or other countries outside of Europe too for that matter too where they don’t operate yet either thanks again to Siemens Healthcare (Nimble. Fourth, Agendor can take advantage of Nimbles retail expertise within Germany and other countries where they don’t operate yet either due to Siemens Healthcare (Business Insider (2016). Therefore being able to leverage Nimbles retail expertise could prove beneficial for them indeed if nothing else because it saves them time when it comes to setting up retail networks for their products and services across Europe or other countries outside of Europe where they don’t operate yet either due again to Siemens Healthcare (Business Insider (2016). Fifth, Agendor can take advantage of Nimbles procurement expertise within Germany and other countries where they don’t operate yet due again once again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again due again once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more than once more Than Siemens Healthcare thankfully on Siemens
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