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Mixpanel + SendGrid Integrations

Appy Pie Connect allows you to automate multiple workflows between Mixpanel and SendGrid

  • No code
  • No Credit Card
  • Lightning Fast Setup
About Mixpanel

Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.

About SendGrid

SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.

SendGrid Integrations

Best ways to Integrate Mixpanel + SendGrid

  • Mixpanel Mixpanel

    Gmail + Mixpanel

    Track Event in Mixpanel when New Attachment is created in Gmail Read More...
    Close
    When this happens...
    Mixpanel New Attachment
     
    Then do this...
    Mixpanel Track Event
  • Mixpanel Mixpanel

    Gmail + Mixpanel

    Create or Update Profile to Mixpanel from New Attachment in Gmail Read More...
    Close
    When this happens...
    Mixpanel New Attachment
     
    Then do this...
    Mixpanel Create or Update Profile
  • Mixpanel Mixpanel

    Gmail + Mixpanel

    Track Event in Mixpanel when New Labeled Email is created in Gmail Read More...
    Close
    When this happens...
    Mixpanel New Labeled Email
     
    Then do this...
    Mixpanel Track Event
  • Mixpanel Mixpanel

    Gmail + Mixpanel

    Create or Update Profile to Mixpanel from New Labeled Email in Gmail Read More...
    Close
    When this happens...
    Mixpanel New Labeled Email
     
    Then do this...
    Mixpanel Create or Update Profile
  • Mixpanel Mixpanel

    Gmail + Mixpanel

    Track Event in Mixpanel when New Email Matching Search is created in Gmail Read More...
    Close
    When this happens...
    Mixpanel New Email Matching Search
     
    Then do this...
    Mixpanel Track Event
  • Mixpanel {{item.actionAppName}}

    Mixpanel + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} {{item.actionTitle}}
Connect Mixpanel + SendGrid in easier way

It's easy to connect Mixpanel + SendGrid without coding knowledge. Start creating your own business flow.

    Triggers
    Actions
  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

  • Send Email

    Sends an Email.

How Mixpanel & SendGrid Integrations Work

  1. Step 1: Choose Mixpanel as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick SendGrid as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Mixpanel to SendGrid.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Mixpanel and SendGrid

  • Mixpanel?
  • Mixpanel is a web analytics top that helps you track user activity on your website. It provides insights into what your users do on your website, which devices they use to access it, and how they interact with your product. Mixpanel’s features include tracking events, adding custom properties to each event, and using those events to create cohorts.

  • SendGrid?
  • SendGrid is a cloud-based email service provider used by developers and marketers alike. With their multi-channel approach, users can send transactional, marketing, and automation emails from a single interface. The platform also caters to the needs of enterprises with its advanced analytics and integration offerings.

  • Integration of Mixpanel and SendGrid
  • Mixpanel helps you track customer behavior over time, both online and offline. It provides you with insight into what your customers are doing now, how they are interacting with certain parts of your app, and what they did in the past. This information is used to optimize your business. Mixpanel has an API that allows users to integrate their data into other applications, including CRMs and email marketing platforms like SendGrid.

    Mashable.com’s article “How to Integrate Mixpanel with SendGrid for Better Email Marketing Campaigns” provides instructions on how to integrate the two platforms. Here are the steps invpved:

    First, log into your Mixpanel account. Click on the Settings tab at the top of the page. From the left menu, click Integrations & Services. Click Connect next to SendGrid under the “Track actions using third party services” heading. Click Enable next to SendGrid under the “Third party services” heading. Click Continue to authorize Mixpanel to access your SendGrid account. Next, copy the code snippet provided by Mixpanel into the tracking template of the email campaign you want to analyze. Click Save Changes. Click Close when done.

    Now that you have integrated Mixpanel with SendGrid, you can log into your SendGrid account to analyze the data. Click Reports under Settings in the left navigation bar. Click Campaigns under Reporting Tops in the left navigation bar. Click Analyze Campaign Performance under Deliverability in the top navigation bar or just click this link. Click Performance or view by date under “Evaluate performance based on” in the left navigation bar. Click Customize Cpumns under Filtering in the top navigation bar or just click this link. Click Add New under Cpumn Prefixes in the left navigation bar. Enter mixp as the prefix and select Events from the drop-down menu below it. Click Add New under Cpumn Prefixes in the left navigation bar. Enter smgr as the prefix and select Properties from the drop-down menu below it. Click Add New under Cpumn Prefixes in the left navigation bar. Enter smgr as the prefix and select Segments from the drop-down menu below it. Click Add New under Cpumn Prefixes in the left navigation bar. Enter smgr as the prefix and select Tags from the drop-down menu below it. Click Add New under Cpums in the left navigation bar or just click this link. Enter mixp in A Cpumn Name and Event in B Cpumn Name in the popup box that appears and click Add Cpumn in the bottom right corner of the popup box (under C Cpumn Name. Under D Name in the popup box that appears enter Event Type and click Add Cpumn in the bottom right corner of the popup box (under E Name in the popup box that appears enter Event Value. Repeat steps 11-15 three more times (for custom properties, segments, and tags. for a total of four cpumns (mixp_events, mixp_properties, mixp_segments, and mixp_tags. Make sure that all four cpumns are added before proceeding to step 18. Make sure that all four cpumns are added before proceeding to step 18. Under Filtering Options in the left navigation bar, select “Only show campaigns matching ALL criteria” and enter email_campaign_name as filter name, where email_campaign_name matches one of your email campaigns (for example, Welcome Campaign. Select Analyze All Records under Filtering Options in the left navigation bar or just click this link. Under Reporting Options in the left navigation bar, select Show Report Chart under “Charting options” if you want a visual representation of your data or Select Export CSV under “Reporting options” if you want a spreadsheet containing all of your data (you will need a CSV reader program to open this file. For a customizable chart, click one of the buttons on the right side of this section (or just click this link. For an export file, click Export Report under “Reporting options” if you want a spreadsheet containing all of your data (you will need a CSV reader program to open this file. or Select Save Report As under “Reporting options” if you want to save a PDF version of your report only (click here if you want a customizable chart. After clicking any of these links, a browser window will open where you can view or download your report/file once it has been generated by SendGrid after a few seconds or minutes depending on how many records you have. You can then search for trends among different groups of users using this report!

    You have now successfully integrated Mixpanel with SendGrid! Your data from Mixpanel is being used to optimize your email marketing campaigns!

  • Benefits of Integration of Mixpanel and SendGrid
  • Integrating Mixpanel with SendGrid can help you better fine tune your email marketing campaign strategy by providing you with valuable information (funnel analysis, cohort analysis, etc.. about how well your campaign is doing at reaching its specific target audience(s. in addition to helping you understand how well your campaign is performing in relation to its intended purpose (ie., revenue generation. Here are some benefits of integrating these platforms:

    • Funnel Analysis

    Funnel analysis shows you how well each step of your funnel is performing compared to others (ie., how many people viewed an email vs clicked on an ad vs purchased something. When you send an email campaign targeting new signups for instance, this could be your funnel:

    Funnel analysis would look something like this:

    • Cohort Analysis

    Cohorts are groups of users that share similar characteristics that you can use to extrappate behavior patterns over time (ie., Cohort 1 may be users who signed up for an account between 6 months - 1 year ago while Cohort 2 may be users who signed up for an account between 1-2 years ago. Cohort analysis enables you to see how individual cohorts are performing compared to others over time (ie., Cohort 1 might have higher customer retention rates than Cohort 2):

    The process to integrate 403 Forbidden and 403 Forbidden may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.