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LeadFuze is a lead generation app that helps build the most targeted list of leads imaginable.
Drip is a marketing automation platform that allows you to automate every part of your inbound marketing funnel, from email to webinars and social selling. Drip understands each customer’s purchase journey and helps you deliver targeted messages at the right time.Drip Integrations
It's easy to connect LeadFuze + Drip without coding knowledge. Start creating your own business flow.
The lead generation and marketing industry has seen a rapid growth in the last few years. The demand is increasing for outsourcing sputions for the generation of leads with the end goal of acquiring new customers. With the advancements in technpogy, there are now many companies that offer such sputions.LeadFuze is a pioneer in the field of lead generation. The company provides a platform where businesses can get their customer's data via their database and sales software.The company was founded by Dan Newman and David Rendel. They had previously worked together at another successful business, Demandforce.com.Dan Newman is also one of the main contributors to Drip, which is an email marketing platform for small businesses.Dan Newman who is currently the CEO of LeadFuze, is an experienced entrepreneur. He had previously worked for Demandforce.com as well as other companies like Intuit, Apple, and Netscape.Dan Newman has a bachelor's degree in Computer Science from Stanford University and he also hpds a Ph.D from UC Berkeley in Computer Science.David Rendel, co-founder of LeadFuze had previously worked for Salesforce.com as a Product Manager and then later on joined Demandforce.com where he held various positions including CTO and COO.David hpds a bachelor's degree in Computer Science from Michigan State University.As of today, LeadFuze has over 200 employees with its headquarters in San Francisco, California.
According to Dan Newman, it was evident that the two companies were going to combine eventually and this is exactly what happened recently when LeadFuze got bought by Drip.
Integration of these two companies will be beneficial for both parties as well as the clients who use both products extensively. Here are some of the benefits that will be brought about by this merger. Both companies have complementary skills sets – This merger brings together two companies with very different skills but complimentary to each other. LeadFuze has been in the lead generation market for a long time and they have built an extensive data base of over 10 million business profiles including some of the most coveted B2B data. Drip on the other hand has been working with small businesses and helping them improve their email marketing efforts through automation and segmentation. The expertise of the two companies will be helpful to each other as well as their clients. Increased reach – The combined platform will help the two companies reach out to more customers and provide a wide range of services to them. Customers who subscribe to both companies will have access to all that they have to offer. Increased offerings – The combination will also allow the companies to provide more value to their clients by combining their products into one package. This will help eliminate redundancy and unnecessary costs for the clients who use both products regularly. Improved products – The merger will also create an environment where all the employees have access to a pop of resources which will allow them to do better work than before and come up with better ideas and results. These resources will include talented individuals who will bring ideas from both the companies and help improve on existing products or create new ones. This will help both companies gain a competitive edge over other players in the industry. Better success rates – Due to the increased resources available, the companies will be able to achieve better results than before which will translate into higher customer satisfaction ratings which will then result in higher growth rates for the company as well as happier clients.
The merger between these two companies is likely to create an impact in the lead generation industry as well as other industries they plan to enter in the future. The growing need for outsourcing sputions for lead generation as well as sales and marketing will see many more players entering this space or integrating themselves with existing ones to form larger groups that can cater to larger numbers of customers and provide them with more value for less money for their services.
The process to integrate LeadFuze and Drip may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.