Integrate Klaviyo with Monkey Learn

Klaviyo?

Klaviyo is a marketing automation platform that helps online merchants to grow their business. It has a very simple interface on the front-end and enables users to send personalized emails, automate their marketing on social media, and track conversions. The integration of Klaviyo and Monkey Learn allows users to create more personalized email campaigns. Since Klaviyo is an email marketing platform, it can be integrated with Monkey Learn’s Email Classification Model.

Monkey Learn?

MonkeyLearn is an application that makes it easy for everyone to build machine learning models. It provides developers with access to NLP libraries for over 30 different languages that can be used to analyse human language data. It also supports text classification, sentiment analysis, entity recognition, and more. For example, Monkey Learn can be integrated with Klaviyo to create an email campaign model that will predict what type of customers are likely to open an email based on their previous actions. To do this, MonkeyLearn uses the email subject line as the input data and outputs whether or not the customer will open the email. Then, it can predict the probability of customers opening the email using their past actions, such as how many times they have opened emails of that particular type of content before.

Integration of Klaviyo and Monkey Learn

First, the user must go to Klaviyo’s dashboard and create a new campaign with a label for each campaign. Next, they should import the email subject line of the campaign into MonkeyLearn by creating a new classifier in MonkeyLearn. This classifier will use the email subject line as input data and output if the customer will open the email or not. Next, the user must create a Klaviyo workflow that will integrate with MonkeyLearn. This integration is made possible with Klaviyo’s custom variables feature. Find out how this works here. Lastly, Klaviyo users can view the email campaign results at any time by going to Klaviyo’s dashboard, selecting the campaign they want to view, and viewing the report under “Campaign Reports”.

Benefits of Integration of Klaviyo and Monkey Learn

With this integration, users are able to save time by predicting customer behavior based on past actions before sending out each email. This is especially helpful for businesses that send out a lot of emails on a daily basis due to recurring customers being aware of what is being sent through periodic releases of information. This integration also allows users to save money because they are able to target customers who are likely to engage with their content instead of guessing who will engage with their content based on general descriptions. This means that users do not have to waste money on sending content that is unlikely to be viewed by its intended recipient.

Klaviyo and MonkeyLearn complement each other’s features well because Klaviyo is an email marketing platform and MonkeyLearn is an application that makes it easy for everyone to build machine learning models. With this integration, users can create more personalised emails for future campaigns as well as save time and money through making more efficient decisions about their content.

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