Integrate Instagram with Drift

Appy Pie Connect allows you to automate multiple workflows between Instagram and Drift

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About Instagram

Instagram is a photo and video sharing social networking service that allows you its users to share their photos and videos on the go.

About Drift

Drift is a messaging tool that allows businesses to communicate with website visitors and consumers in real-time and from any location.

Want to explore Instagram + Drift quick connects for faster integration? Here’s our list of the best Instagram + Drift quick connects.

Explore quick connects
Connect Instagram + Drift in easier way

It's easy to connect Instagram + Drift without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Media Posted

    Triggers every time a photo or video is posted to your account.

  • New Message

    Triggers each time when a new message in a conversation is received.

  • Actions
  • Create or Update Contact From External

    Create or update a contact.

  • Update Known Contact

    Updates an existing contact.

How Instagram & Drift Integrations Work

  1. Step 1: Choose Instagram as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Drift as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Instagram to Drift.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Instagram and Drift


Instagram is an online social networking service that enables users to take pictures and share them on a variety of social media networks, such as Facebook, Twitter, and Tumblr ( It allows users to apply unique and special effects to their pictures and to upload them to the site in one click ( The site was launched in October 2010 and has more than 300 million active users (The Verge.


Drift (formerly known as Helios. is a mobile messaging application for Android and iOS devices. It features a chat interface similar to other chat clients like WhatsApp and iMessage ( Launched in 2012, it has become immensely popular in the US. After its acquisition by Microsoft in 2014, the app was re-branded to Drift and the company opened its headquarters in Seattle, WA (

Integration of Instagram and Drift

Drift and Instagram have integrated their services in order to create a more cohesive experience for users. This integration exists because both companies were acquired by the same parent company, Microsoft, which acquired Instagram in 2012 and Drift in 2014 ( This integration apparently stems from a desire to improve the user experience so that they will be more likely to use both services instead of just one. The features added by this integration may serve to increase user engagement with both apps, increasing the likelihood that a user will engage with both apps at the same time. The increased engagement may very well lead to increased revenue for both companies.

Drift offers a “Drift Share” feature that allows users to send links from their browser or other applications to their Drift account. By logging into their Drift account from Instagram, users can add photos from their camera rpl to the Drift chat thread they are already sharing with the initiator of the thread, allowing them to add photos from Instagram without having to leave the context of their conversation. The integration may also increase the likelihood of sharing photos directly from Instagram, which could lead to an increase in activity on the app. Additionally, Instagram has added a button that allows users to easily post pictures from their camera rpl to the network without having to access another app through a menu. The addition of these buttons may help to increase engagement with both apps because users may prefer to post images from one app to another directly from the app rather than having to copy-paste them elsewhere. In this case, Instagram would benefit by increasing user time spent on their app, while Drift would benefit from an increase in use of both of its products. Both apps would benefit from increased revenue generated by increased engagement with both apps.

Benefits of Integration of Instagram and Drift

The integration of Instagram and Drift serves two main purposes. improved user experience and improved revenue generation for both companies. As previously mentioned, the improved user experience may lead to increased engagement by using both apps at once. Additionally, by using both apps together, users may be able to interact with friends who use different forms of communication across different platforms by allowing them to stay within one thread regardless of which medium they choose. This may lead to increased revenue generation for both companies because increased engagement with Drift may lead to more simultaneous use of Drift and Instagram, resulting in more money spent on both services.

To conclude, it appears that there are many benefits associated with the integration of Instagram and Drift apps. There are three main areas where this integration will result in an improved experience for users. 1. by allowing for easy sharing of photos between accounts; 2. by allowing users to send links directly from their browser; 3. by allowing users to send links directly from other applications. All of these features serve to make interacting with friends on several platforms via various mediums easier than ever before. It is clear that the integration of these apps serves as a bridge between platforms that is designed to improve productivity for users who want to accomplish multiple tasks at once via their phones or computers. Users are likely to respond positively to this kind of streamlining because they will be able to accomplish more tasks over multiple platforms without having to switch between different applications. Integration of these apps creates a seamless transition between accounts which will allow users who have multiple accounts for different purposes will be able to seamlessly transition between them all with just one click or tap. This may very well lead to increased revenue for both companies because more users will use both services simultaneously which will result in increased revenue for both companies.

The process to integrate Instagram and Drift may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on March 29,2023 02:06 pm